Case Study — ReMARKable Whiteboard Paint × ROI.LIVE
$0 REVENUE. $10K/MO BLEEDING OUT. THEN →
$3.65M
FROM ZERO REVENUE TO $3.65M+ IN TRACKED SALES

In 2013, ReMARKable came to ROI.LIVE with $0 in revenue, hemorrhaging $10K/mo to a marketing agency that wasn't driving a single sale. Their startup capital was evaporating. No market traction. No competitive position. No path forward. We started from a negative position — and built a multi-channel e-commerce engine that generated $3.65M+ in tracked revenue.

ReMARKable Whiteboard Paint product can
Business professional using ReMARKable whiteboard wall for strategic planning
$0 → $3.6MRevenue Built From Zero
7.6×Peak Monthly ROI
4,378Survey Leads Built
−$10K/moStarting Position
Where It Started

2013: Burning Cash.
Zero Revenue.
No Way Forward.

When ReMARKable came to ROI.LIVE, they were in trouble. They had an innovative product — dry-erase whiteboard paint — but no market traction. Their previous agency was collecting $10,000 per month and delivering nothing. Not a single tracked sale. The startup capital that funded the dream was evaporating.

"We didn't inherit a working marketing program. We inherited a money pit. The first job was to stop the bleeding — and then build everything from scratch." — Jason Spencer

WHEN REMARKABLE ARRIVED
📉
$0
Revenue — zero sales, zero traction
🔥
−$10K/mo
Bleeding to an agency delivering nothing
⏳
Depleting
Startup capital running out — no runway
🚫
No Position
Not competitive in any channel or market
→
ROI.LIVE started from below zero — fired the old agency, stopped the bleed, and built every channel, funnel, and revenue stream from the ground up.
The Turnaround

$0 → $783K → $918K → $1.2M
And Still Climbing.

Starting from zero revenue and a negative cash position in 2013, ROI.LIVE built every piece of ReMARKable's marketing infrastructure from scratch — Google Ads, SEO, retargeting, Amazon, email marketing, and a proprietary survey lead funnel that eventually delivered 30–50% of all monthly revenue. By 2014, the brand hit $250K. By 2015, $500K. By 2016, $783K. By 2017, $918K. By 2018, $1.2M — with every dollar tracked.
REVENUE TRAJECTORY
$3.6M+
Total Revenue Generated
$724K
Net Profit (2017 Alone)
$0 → $950K
Annual Revenue (2013 → 2018)
Channel Performance

Five Engines. One Machine.

Each channel serves a distinct role in the revenue ecosystem. Together, they compound.

🔍 SEO / Organic
+180%
Peak YoY traffic growth. Organic became the #1 conversion source.
9,816Peak Mo. Clicks
$55CPA (from $108)
1.82%Conv Rate
$7.5KMo. Investment
🔄 Retargeting
8.6×
Peak monthly ROI. Converting abandoned visitors into customers.
11.6%Peak Conv Rate
$42Best CPA
$540Peak AOV
$221KRevenue (2018)
📊 Google Ads
5.1×
Peak ROAS. Scaled from zero to $80K+ in tracked revenue.
$80K+Revenue (2018)
$90Avg CPA
$456Peak AOV
2.5%Peak Conv Rate
📧 Email / Direct
$14
Lowest CPA of any channel. $1,295/mo investment → massive returns.
5.0%Peak Conv Rate
$1,295Mo. Cost
64–91Orders/Mo
6.7%Peak Conv Rate
🛒 Amazon
4.8×
Peak ROAS on Amazon. Marketplace expanding with growing AOV.
$34K+Revenue (2018)
3.2%Peak Conv Rate
$898Peak AOV
$52Best CPA
The Secret Weapon

0 → 4,378 Leads.
A Revenue Machine Built From Scratch.

ROI.LIVE designed and built a proprietary survey-based lead funnel that became ReMARKable's single most valuable marketing asset. Visitors take a short quiz about their whiteboard needs → get a custom coupon → enter an automated nurture sequence → convert at dramatically higher rates.

4,378
Active Leads
30–50%
Of Monthly Revenue
+59%
Quality Lead Growth YoY
5.0%
Visitor→Lead Rate
💡
The Compounding Effect
Survey leads convert at 2–3× the rate of cold traffic. By late 2018, the funnel was generating 520 new qualified leads per month, with 22% classified as high-value (200+ sq ft projects). The coupon code alone drove $42K in revenue in a single month. This is a self-replenishing pipeline that grows more valuable every month.
The Optimization Story

Every Metric Moving
In The Right Direction.

From launch through optimization — systematic improvement across every channel, every quarter.

+196%
Conversion Rate
0.82% → 2.43%
+46%
Cart-to-Order Rate
54% → 79%
+180%
SEO Traffic Growth
Peak YoY increase
8.6×
Best Retargeting ROI
$42 CPA peak
$14
Email CPA
Lowest of any channel
7.6×
Best Monthly ROI
Jan 2017
Benchmarked Against The Industry

Outperforming E-Commerce
Across The Board.

ReMARKable's performance compared to 2025 e-commerce and niche product benchmarks.

Peak Monthly ROI 7.6×
ReMARKable: 7.6× peakE-Commerce Avg: 2–3×
Conversion Rate 2.43%
ReMARKable: 2.43%E-Commerce Avg: 1.5–2.0%
Cart-to-Order Rate 79%
ReMARKable: 79%E-Commerce Avg: 40–50%
Retargeting ROAS 8.6×
ReMARKable: 8.6× peakRetargeting Avg: 1.5–2.5×
Email CPA $14 (lower = better)
ReMARKable: $14E-Commerce Avg: $40–$80

Industry sources: Triple Whale E-Commerce Benchmarks 2025, Shopify Conversion Rate Studies, Barilliance Cart Abandonment Report, Criteo Retargeting Benchmarks.

Results

The Numbers That Tell The Story

$3.6M+
Total Revenue
2016–2018
7.6×
Peak Monthly ROI
Jan 2017
$724K
Net Profit (2017)
Revenue − Investment
4,378
Survey Leads Built
Proprietary Funnel
+196%
Conversion Rate
0.82% → 2.43%
79%
Cart-to-Order Rate
Up from 54%
8.6×
Peak Retargeting ROI
$42 CPA
$14
Email CPA
Lowest of any channel

* All revenue and performance data tracked via Google Analytics, platform dashboards, and coupon code attribution.

$0 → $3.65M+
From Burning Cash To Building An Empire.

In 2013, ReMARKable was hemorrhaging $10K/mo with nothing to show for it. ROI.LIVE fired the old agency, stopped the bleeding, and built every channel from scratch — SEO, Google Ads, retargeting, Amazon, email, and a proprietary survey funnel. The result: $3.65M+ in tracked revenue, a self-sustaining lead engine, and a brand that went from no market position to category leader.

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