Before founding ROI.LIVE, Jason worked in corporate IT in Philadelphia. He went on to build an IT services business, where he was responsible for the systems, the team and the work customers received.
In 2004, Jason launched a brick-and-mortar IT services company. At its peak, the operation ran a team of 12 traveling and in-store technicians serving customers across the region. He built the systems, hired the team and ran the business. He sold it in 2008 and founded ROI.LIVE.
Jason founded ROI.LIVE in 2008 to help owners make marketing decisions and carry out the agreed work. Today, that means fractional CMO leadership with named specialists and a written scope. The engagement makes clear who sets direction, who delivers and what the business will review.
Meet the ROI.LIVE team and see how ROI.LIVE works with a business today.
ROI.LIVE works with ecommerce, home-service and B2B businesses. Each engagement starts with the customers, economics and delivery constraints of that business.
Experience across industries can suggest questions worth testing. A checkout problem and a service enquiry problem may both involve unclear information, but the buying process and evidence differ. We check the proposed change against the business in front of us before carrying a lesson across.
Jason's current work includes search and AI visibility: making business information useful and accessible, then checking what the tested products return. The Signal explains the methods, examples and limits behind that work.
