Month-to-month unique visitors, Omnisend email leads, popup design / offer mix, and ecommerce benchmarks — so House of I AM can see capture strength against peers.
Bars = Omnisend unique email opt-ins (ex-bulk). Line = GA4 Active users (Jul–Aug 2026 only).
Read carefully: Shopify unique visitors (preferred for full-year CVR) are still blocked. GA4 property G-V76BD0Q1FM shows meaningful traffic only from July 2026. Jul–Aug CVRs use GA4 Active users as the denominator and can overstate capture if leads include non-web sources or if GA under-counts versus Shopify.
Sitewide unique visitors → email opt-in.
Aug looks well above peer sitewide bands. Treat as directional until Shopify uniques confirm the denominator. Jul ex-bulk CVR on GA4 was ~29.8% — likely inflated by the same caveats.
Two denominators matter. Sitewide = new emails ÷ unique visitors. Popup = submits ÷ popup displays (usually higher).
Typical UV→email. Good ~5–7%. Elite / gamified 8–10%+.
Health & wellness ~2.8%; beauty / H&B ~3.5–3.8% of visitors (vendor + Visisto peer sets).
Omnisend 2025 avg 2.1%. Postscript Shopify median email popup 4.4% (p75 7.4%).
No clean 2024–26 public band by monthly sessions or revenue for UV→email. Smaller / warmer audiences usually beat cold paid social on %.
Spin / gamified widgets often 5–8% of visitors vs ~2–3.5% standard modals (vendor reports).
Health & beauty purchase CVR averages ~3.3% — separate from lead capture.
Tagged Omnisend contacts, Sep 2025–Aug 2026. Legacy Klaviyo tags ≠ live Delight popup API (still draft / 0 submits).
Share of attributed opt-ins in the tagged set.
Opt-ins from Omnisend. Visitors from GA4 Active users where available.
| Month | Unique visitors | Opt-ins | Ex-bulk | UV→lead | Source |
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