FRACTIONAL CMO & PERFORMANCE MARKETING

STOP GUESSING.
STOP WASTING.
START SCALING.

Your marketing dollars came from somewhere real. They deserve to go somewhere provable. We build the growth engine, track every dollar, and tell you the truth about what is working.
SEE OUR RESULTS
💰
$350M+Client Revenue Influenced
🚀
100sBrands Scaled
🎯
MillionsClient Leads Generated
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Since 2008In Digital Growth
YOUR
FRACTIONAL
CMO
Google Ads
Meta Ads
Ad Creatives
SEO & AEO
Klaviyo
AI & Automations
Web & CRO
Strategy
$396K → $2.57M/yr✦ $988 Per Pool Sale → $133K Avg Deal✦ $451K → $2.18M — HVAC Growth Engine✦ 293× Pool Google Ads ROAS✦ 1,756% SEO ROI✦ $993K Net Marketing Profit — CCC✦ 135× Pool ROAS — Campaign Attributed✦ CPL Dropped 88% — $202 to $25✦ $10.8K Pool Ad Spend → $1.46M Revenue✦ $3.65M Tracked Revenue — ReMARKable✦ 4 Industries. One System. Every Dollar Proven.✦ $396K → $2.57M/yr✦ $988 Per Pool Sale → $133K Avg Deal✦ $451K → $2.18M — HVAC Growth Engine✦ 293× Pool Google Ads ROAS✦ 1,756% SEO ROI✦ $993K Net Marketing Profit — CCC✦ 135× Pool ROAS — Campaign Attributed✦ CPL Dropped 88% — $202 to $25✦ $10.8K Pool Ad Spend → $1.46M Revenue✦ $3.65M Tracked Revenue — ReMARKable✦ 4 Industries. One System. Every Dollar Proven.✦
Proven Results

The Proof Is In The Performance

Four industries. Four growth stories. One system that proves every dollar.

East Perry premium sheepskin home decor collection
East Perry × ROI.LIVE — Ecommerce
From $40K/Month
To $2.57M/Year
Plateaued premium sheepskin brand → multi-million dollar ecommerce machine in under 30 months through Fractional CMO strategy, SEO, Google Ads, META, Klaviyo, and a complete website redesign.
6.5×Revenue Growth
1,756%SEO ROI
$674KContribution Profit
90 DaysTo First $100K Month
READ FULL CASE STUDY →
Blue Tree × ROI.LIVE — Local Service
$43K Ad Spend →
$4.38M Revenue
Luxury pool builder with no marketing engine → $4.38M in total revenue won. Pool-specific deep dive: $988 to acquire a $133K pool customer. Full Fractional CMO + Digital Agency buildout across Google, Meta, SEO, Email, and CRM.
293×Pool Google ROAS
$988Cost Per Pool Sale
$3.23MPool Revenue
135×Pool Paid ROAS
READ FULL CASE STUDY →
Blue Tree Landscaping luxury custom pool outdoor dreamscape
Coastal Carolina Comfort HVAC technician servicing residential unit in Charleston SC
Coastal Carolina Comfort × ROI.LIVE — HVAC
$333K Invested →
$993K Net Profit
Charleston HVAC company → $2.18M revenue with a CRM-verified marketing engine. 75% growth in Year 1, CPL dropped 88% from $202 to $25. SEO alone returned 11.4× on investment. 3,928 leads tracked with full attribution.
4.45×Return On Ad Spend
−88%Cost Per Lead Drop
11.4×SEO Return
$5.65MQuote Pipeline
READ FULL CASE STUDY →
ReMARKable Whiteboard Paint lifestyle photo
ReMARKable × ROI.LIVE — Ecommerce / Specialty Products
From Zero →
$3.65M Tracked Revenue
Bootstrapped branding consultancy → regional powerhouse with $3.65M in tracked revenue over 5 years. $1.2M revenue in 2018 alone, from $0 at launch. Strategic SEO, content marketing, and digital presence optimization drove consistent year-over-year growth.
$3.65MTracked Revenue
$1.2M2018 Revenue
5 YrsGrowth Period
$0→$1.2MRevenue Arc
READ FULL CASE STUDY →
Benchmarked & Verified

How Our Clients Stack Up
Against Their Industries

We don't just hit averages — we shatter them. Here's how our clients compare to published 2025 industry benchmarks.

🛍 East Perry — E-Commerce / Home Décor
MER (Marketing Efficiency Ratio) 8.64×
ROI.LIVE: 8.64×Industry: 3–5×
Google Ads ROAS 4.95×
ROI.LIVE: 4.95×Industry: 2.87×
SEO ROI 1,756%
ROI.LIVE: 1,756%Industry: 200–500%
Email Revenue Share 51.2%
ROI.LIVE: 51.2%Industry: 25–30%
Cost Per Acquisition $65
ROI.LIVE: $65 (lower=better)Industry: $101
Sources: Triple Whale 2025 (18K+ brands), Shopify MER Benchmarks, WebFX Paid Search 2025, Klaviyo Industry Reports
🏗 Blue Tree — Landscaping / Home Services
Google Ads ROAS (All Services) 47×
ROI.LIVE: 47×Industry: 2–4×
Pool Google ROAS (Campaign-Level) 293×
$3.5K spend → $1.02M pool revenueIndustry: 2–4×
Cost Per Pool Sale $988
$988 → $133K avg deal (lower=better)Industry: $5K–$20K est.
Average Deal Size $12,512
ROI.LIVE: $12,512 all-services avgIndustry: $2K–$3.6K
Pool ROAS (Combined Paid) 135×
$10.9K pool spend → $1.46M revenueIndustry: 2×
Sources: LocaliQ Home Services 2025, Green Industry Pros, WebFX 2026 Home Services Benchmarks. Pool data from campaign-level attribution via RG Tracking + CRM.
🔧 Coastal Carolina — HVAC / Home Services
Blended ROAS 4.45×
ROI.LIVE: 4.45× (CRM-verified)Industry: 2–3×
SEO ROI 11.4×
ROI.LIVE: 11.4× ($50K → $569K)Typical: 2–5×
Cost Per Lead $25
ROI.LIVE: $25 (lower=better)HVAC Avg: $91–$150
Organic Close Rate 54.7%
ROI.LIVE: 54.7%Industry: 15–25%
Lead Volume Growth +524%
43 → 268 leads/moTypical: 30–60%
Sources: LocaliQ Home Services 2025, 99 Calls HVAC CPL 2025, WebFX 2026 Home Services Benchmarks. CCC figures from RG Tracking × HousecallPro/ServiceTitan CRM.
🎨 ReMARKable — Ecommerce / Specialty Products
5-Year Tracked Revenue $3.65M
ROI.LIVE: $3.65M (5-yr total)From $0 baseline
Peak Annual Revenue $1.2M
ROI.LIVE: $1.2M (2018)Started at $0 (2013)
Revenue Growth Rate 380%
$250K → $1.2M (2014–2018)Industry: 10–20% annual
Sources: RG Tracking internal analytics. ReMARKable revenue verified via client invoicing and CRM data.
Brand Philosophy  ·  ROI.LIVE
Heart. // Truth. // Both.

The heart earns your trust.
The data earns your confidence.
We refuse to let either one lie to us.

Most agencies live on one side of this divide. The warm, story-first shop — or the attribution-obsessed machine. ROI.LIVE is built on the conviction that you cannot actually serve a business owner if you live on only one side.

Read The Conviction
What We Do

Your Entire Growth Team.
One Partner. Zero Black Boxes.

Every channel, every touchpoint, every dollar — managed under one roof by specialists who talk to each other.

📊

Google Ads

Search, Shopping, Performance Max — precision-targeted campaigns with full contribution margin tracking. We don't optimize for vanity ROAS; we optimize for profit.

📱

META Ads

Strategic Facebook and Instagram advertising focused on retargeting, lookalike audiences, and recapturing abandoned intent. Highest LTV per customer, every time.

🔍

SEO

Topical authority, technical optimization, and backlink building. We built East Perry to #1 sheepskin brand in Google — ahead of Etsy, IKEA, and Walmart.

✉️

Email & SMS (Klaviyo)

We build email machines from zero. Flows, campaigns, segmentation, and list growth that drives 40-60% of total revenue. Klaviyo Partner certified.

🤖

AEO + GEO + AIEO

Answer Engine, Generative Engine, and AI Engine Optimization. We make sure your brand shows up when AI answers questions — not just when people search Google. The next frontier of visibility.

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AI Systems & Process Automation

Custom AI workflows, intelligent automations, and LLM-powered systems that eliminate manual work, cut costs, and scale your operations. We build the future into your business today.

🌐

Web Design & CRO

Conversion-focused Shopify design that turns visitors into buyers. We redesigned East Perry's site and saw +17.4% AOV increase and record-breaking Q1.

🎯

Fractional CMO

Your dedicated strategic leader. We audit, plan, execute, and optimize — so you can stop managing agencies and get back to running your business.

How It Works

Three Steps To Your Profit Engine

1

The Blueprint

Deep-dive audit of your entire business. We analyze every channel, every dollar, every opportunity. You get a clear, actionable growth roadmap — no fluff, no black box.

2

The Build

Your full-stack growth team executes. Paid media, email, SEO, CRO — all led by your Fractional CMO. We launch, we test, we scale what works.

3

Intelligence That Transforms

You will finally know what is working and what is not. Not a PDF you glance at. Not a dashboard full of metrics that nobody can explain. The kind of clarity that lets a business owner sleep through the night.

The ROI.LIVE Difference

This Is What a Real Partner Looks Like.
18 Years. Every Dollar Tracked. No Runaround.

Most agencies sell you a retainer and hand you off to someone who graduated last spring. We built something different — and it shows in the numbers.

YOUR STRATEGIST

18+ Years Running Strategy.
Not 18 Months Out Of College.

At big agencies, your "strategist" is often someone with 3–5 years of experience reading from a playbook they didn't write. At ROI.LIVE, your Fractional CMO has 18+ years in the trenches — across ecommerce, B2B, local service, and dozens of industries. That is the difference between someone reading from a playbook and someone who has lived it. Your business is not a case study. It deserves someone who has actually been in it.

3–5
Typical Agency
vs
18+
ROI.LIVE
Years Of Experience Leading Your Account
💰

Zero Office. Zero Bloat.
100% Goes To Your Growth.

Big agencies lease fancy offices, hire receptionists, and buy espresso machines — then pass that overhead to you. We run lean by design. No corner office, no marble lobby. Every dollar of your retainer goes into strategy, execution, and results. That's why our MER numbers look the way they do.

🤖

We Use AI. We Made a Promise About It.

We use the most sophisticated AI systems available. Custom-built. Deployed inside our workflows. And we made a promise a long time ago: no technology will ever create distance between us and the person sitting across the table. AI handles the speed. We handle the judgment. You get both.

Don't Take Our Word For It

Real Clients. Real Numbers. Real Words.

★★★★★
"He's been such a fantastic support for me when it comes to ads... Google ads and SEO and really got us to the top of the rank in SEO and kept us there."
Lisa Rehurek
CEO, The RFP Success Company
Justin Erb testimonial video
★★★★★
"I've had a great experience with Jason... Over all these years, which is close to a decade now, I left it in Jason's hands to get the work to me."
Justin Erb
Owner, Green Dog Junk Removal + Landscaping — 10-year client
★★★★★
"Since I started working with Revenue Growth, I have experienced profit growth each year, as well as freeing up time to focus on my core strengths. Jason's willingness to understand the needs and goals of my business has been a big factor in paving a successful path forward."
Joan D.
Owner, ZIZE Bikes — $0 to $1M+ in under 2 years
★★★★★
"They just completed our website a couple weeks ago... already it's produced almost $8,000 in ROI. The process was so easy, so simple, his team is very professional, communication is on point — I couldn't be happier."
Patrick Mackenzie
Owner, Custom Edge Concrete
Jason Spencer
Your Fractional CMO

Meet Jason Spencer

I know what it costs to build something. The seasons of uncertainty. The math at midnight. The weight of knowing that other people's livelihoods depend on the decisions you make. I built ROI.LIVE because business owners deserve a partner who feels all of that — and still tells them the truth.
We are emotionally invested in what happens to your business. And we are mathematically accountable for every dollar you trust us with. The heart earns your trust. The data earns your confidence. We refuse to let either one lie to you.
Your money came from somewhere real. It deserves to go somewhere provable.
FULL STORY →
Certified Partners

Masters Of The Platforms That Matter

Google
Partner
K
Klaviyo
Partner
Meta
Business Partner
Shopify
Partner
AI & Workflow Stack
C
Claude
ChatGPT
✦
Gemini
P
Perplexity
⊹
Copilot
b
Bing
CMS & Workflow Tools
W
WordPress
E
Elementor
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Breakdance
✓
ClickUp
Z
Zapier
AG
Antigravity
G
GoHighLevel
FAQ

Questions We Get Asked

How is this different from hiring an agency?

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Agencies hand you a junior account manager and a monthly report. We give you a dedicated Fractional CMO who actually leads your growth strategy, plus a team of specialists who execute across every channel. You get the strategic brain of a CMO and the execution power of a full agency — without the $200K salary or the agency runaround.

What types of businesses do you work with?

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We work with ecommerce brands, B2B companies, HVAC contractors, and local service businesses doing $300K–$100M+ that are ready to scale but stuck — usually because they've outgrown DIY marketing but aren't big enough for a full-time marketing department. If you're ambitious and ready to invest in real growth infrastructure, we're your team.

How fast will I see results?

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East Perry was plateaued at $45K/month for years — they hit their first $100K month within 90 days of working with us. Blue Tree went from zero marketing engine to $4.38M in revenue in under 12 months. ReMARKable grew from $0 to $3.65M in tracked revenue over 5 years through strategic digital growth. Coastal Carolina Comfort's cost per lead dropped 88% as the engine matured. Every business is different, but we move fast. Email and paid ads can show returns in weeks. SEO builds over 3–6 months and compounds from there.

What does it cost?

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Our engagements start with a strategy call to understand your business, goals, and budget. If you're wondering about the investment required for website work specifically, our guide to small business website cost breaks down exactly what a professionally built site costs versus what a cheap one actually costs in lost revenue. We build custom packages — there's no one-size-fits-all. What we can tell you: our clients on average spend between 10–15% of revenue on marketing including ad spend, but this varies depending on many factors including business maturity, stage, and how fast you want to grow.

What's the "LIVE" in ROI.LIVE?

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It means the thing most marketing partners will never give you: the truth about what is happening with your investment. Not a PDF you glance at once a month. Not a dashboard full of metrics that nobody can explain. Clear, honest visibility into what is working, what is not, and what we are doing about it. When business owners see this for the first time, most of them say the same thing: I wish I had this years ago.

Let's Build Your
Profit Engine. Together.

Stop guessing. Stop wasting. It's time to get the expert partner you deserve.

Book Your Call

Pick A Time. Let's Talk Growth.

30-minute strategy call. No pitch deck, no pressure. Just a real conversation about where you are, where you want to be, and whether we're the right fit to get you there.

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