A written retainer can cover bug fixes, theme and app work, performance checks and conversion testing. The scope names the people, developer capacity and review process for your store.
15 minutes. No purchase required. A brief summary and next steps.
Your team still has to maintain the theme, review apps, test purchase controls and check how the store works on mobile. A Shopify retainer assigns that work and makes the checks visible.
Ongoing store work should support the wider ecommerce marketing plan. A new build or substantial redesign belongs in the website design and conversion scope; customer flows and campaigns belong in email lifecycle management.
The retainer identifies the included maintenance and development work, how requests are prioritized and what requires a separate quote. Reports record what changed, the checks performed and any measured result.
Broken layouts, checkout errors, theme conflicts and mobile rendering. The scope sets developer hours, critical-issue definitions, response expectations and cover.
CWV audits, image compression, lazy loading, app bloat cleanup, render-blocking script removal, and CDN tuning. Measure the effect on real loading and purchasing conditions; a faster page does not guarantee a ranking or sales result.
Evaluation, installation, configuration, and monitoring of your app stack, plus product page layouts, collection redesigns, and custom Liquid when the editor hits its limits.
Checkout flow testing end to end, A/B test setup and QA, and measured revisions intended to help shoppers complete their purchase.
Reports cover agreed measures such as loading behavior, purchase conversion and source attribution. Keep the previous state before deployment, agree on a recovery plan and test the live result after a change. Restoration time depends on the change, access and the affected systems.
A named account contact records requests, confirms the work and available hours, and coordinates the queue. The scope defines how to report a down site, checkout failure or payment error and when the team will respond.
A store maintenance agreement should state how the team checks a change before it ships, who accepts the work and what happens if it fails. Use the same questions for every provider, including ROI.LIVE.
| Theme change | Compare the original and proposed page at desktop and mobile widths. Check the controls customers need. |
|---|---|
| New app | Record the purpose, recurring cost and effect on the page. Check for overlap with apps already installed. |
| Purchase flow | Test the agreed product, cart and checkout steps. Record the device and conditions. |
| Release | Keep the previous state and agree on a recovery plan. Read the result back after deployment. |
This is the same model that runs every ROI.LIVE engagement. A senior fractional CMO and growth architect owns your strategy and the team that runs it, under founder Jason Spencer's standard. On a Shopify retainer that means the people touching your store think about page speed as a conversion metric, not only a technical benchmark. That awareness does not cost you extra. It is baked into every hour of work.
East Perry’s product page shows the details and purchase controls our store team maintains.
Our French Broad Chocolates Shopify redesign shows the product page, catalog navigation and resource hub together. Inspect the dated before-and-after views and the thinking behind those choices.
East Perry’s annual Shopify revenue grew 35.1%, from $1.90M in 2024 to $2.57M in 2025, during a broader program of storefront and marketing work.
Jason built an IT services business with a team of 12 technicians before founding ROI.LIVE in 2008. That operating experience informs how he scopes responsibility and reviews the work. The people assigned to your store and their availability belong in the agreement.
Discuss your store, the immediate constraint and the work you need covered. Keep a brief summary and next steps. A detailed diagnostic is a separate paid scope.
Review the required work, developer capacity and dependencies. The written quote sets the fee, included work and separate costs before commitment.
Arrange the required collaborator access, testing environment, monitoring and named contact. Confirm the start date after access and dependencies are clear.
Submit requests, we triage, execute, QA, and deploy. Monthly reports show what was done, what improved, and what is queued next.
It covers bug fixes and technical troubleshooting, speed and Core Web Vitals optimization, app stack evaluation and cleanup, theme and design changes, conversion rate work, and ongoing optimization, all under one monthly retainer. Every plan includes a named account contact, performance monitoring, and a backup before every deployment. The scope states the development work, review time, reporting and contact arrangements included in the fee.
Engagements start at $5,000 a month and scale with the size of your store and the work it needs. The written quote follows the agreed work and capacity. It identifies separate costs and how additional work will be approved before it starts. If you are not sure what scope fits, use the free growth call to discuss your store and the next useful step.
The scope should establish continuity, access and documentation. Compare who maintains the store history, who covers ongoing requests and whether monitoring, backups and reporting are included. A freelancer can provide these services too; evaluate the actual agreement.
Yes. Confirm the required Shopify Plus work in the written scope, including checkout customization, Flow automation, multi-store management or B2B wholesale. Shopify Scripts stopped executing on June 30, 2026. Existing customizations need a review for Shopify Functions or an appropriate app. Migration work requires an agreed scope. Shopify’s deprecation notice.
Start with a free 15-minute growth call about your store and the work you need covered. Keep a brief summary and next steps. A detailed store diagnostic is a separate paid scope.
Start with JasonA brief summary and next steps. No purchase required.