Fractional CMO services, scoped and priced.
What the retainer covers
| Function | Who owns it | How it ships |
|---|---|---|
| Constraint diagnosis, offer, positioning | Jason | Written diagnosis and plan, owners and dates |
| Budget allocation and channel mix | Jason | Decided monthly, traced to return |
| Paid search and paid social | Jason | Structure and budget by Jason, daily build by a named specialist |
| SEO and AI search architecture | Jason | Architecture by Jason, page production by the team |
| Email and SMS lifecycle | Jason | Design by Jason, template build and QA by the team |
| Landing pages and conversion work | Direction and final review by Jason | Design and build by the team |
| Analytics and attribution | Jason | Model owned by Jason, tags and dashboards built by the team |
| Creative production and video | Produced by the team, directed by Jason |
Every specialist is a named person you can email. You reach Jason directly, not an account manager.
What is billed separately, at cost
Paid to the platforms
Licensed in your name
Passed through
What it costs
Open the retainer bands by revenue
| Your revenue | Typical monthly retainer | What it covers | Billed separately |
|---|---|---|---|
| $1M to $3M | $5,000 to $7,500 | One constraint at a time. Usually offer, paid, or measurement. | Ad spend, software |
| $3M to $6M | $7,500 to $12,000 | Full channel mix plus the measurement rebuild. | Ad spend, software, production |
| $6M to $10M | $12,000 to $15,000 | Full marketing ownership plus team direction. | Ad spend, software, production |
Published August 2026, next reviewed February 2027. The full-time cost model with every assumption stated lives on the fractional CMO page.
What happens in the first 90 days
The diagnosis
The plan
Changes ship
Measurement
What this produced for other owners
Questions owners ask before starting
What do fractional CMO services include?
Strategy, budget allocation, channel mix, offer and positioning decisions, measurement, and direction of the people who execute. At ROI.LIVE the same owner who sets the strategy owns the agency team that builds the ads, pages, and emails, so the retainer covers the decisions and the delivery rather than a plan handed to someone else.
Is ad spend included in the retainer?
No, and it should never be. Ad spend goes to Google, Meta, and the other platforms at cost. Software licenses and third-party production are also separate. A $10,000 retainer with $8,000 of media behind it is an $18,000 month, and any operator who will not split those lines is hiding one of them from you.
How much do fractional CMO services cost per month?
ROI.LIVE retainers start at $5,000 a month and most land between $5,000 to $15,000, scaling with your revenue and scope. The published US market range is $1,000 to $40,000. The bands by revenue are on this page, and the full cost model with assumptions is on the fractional CMO page.
Can you work with my existing marketing person?
Yes, and that is the most common setup at this size. Your marketing person keeps doing the work and gains someone senior to set direction and unblock decisions. I direct rather than replace by default, and I will tell you honestly if the role and the person are mismatched rather than let you find out in six months.
How do we start?
Book the free growth plan call. You bring your numbers, we open the books together, and you leave with a written plan you keep whether we work together or not. If you want something deeper first, the $2,500 Growth Constraint Snapshot is a fixed-scope written diagnostic.