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ROI.LIVE
Free strategy session
47 guides

AI search and answer engines

AI Overviews vs traditional rankings: what to measureAnswer engine optimization: a practical owner's guideBrand mentions vs backlinks: compare the work before the budgetCitation share: measure AI visibility without losing the denominatorEarned media for AI citations: build a source worth usingEntity authority in AI search: make the business identifiableGoogle's March 2026 core update: dates and a recovery reviewOnline reputation and AI search: correct facts and resolve the causeSEO, GEO and AEO: how to plan the work and the budgetWhat is generative engine optimization?Wikipedia, Wikidata and AI visibility: check eligibility firstHow to write content an AI answer can cite accuratelyZero-click search measurement: keep the denominators straightZero-click searches: what a business owner can do

Content that gets cited

AI content vs human content: compare the work that reaches the pageA brand consistency audit that fixes the facts that matterBrand voice and SEO: make expertise readableHow to audit content for useful informationContent originality in SEO: what counts as useful workE-E-A-T content strategy: show what supports the adviceHow to publish a useful failure storyFame content strategy: make the business useful to rememberAn information gain score you can inspectInformation gain SEO: build content that helps a buyer decideNamed frameworks: make a method usable before naming itOriginal research for SEO: publish a finding people can checkIs the skyscraper technique still useful?Topical authority: build a content cluster around real decisionsWhat is information gain in SEO?

Ecommerce and email math

Breakeven CPA for ecommerce: calculate what an order can fundEcommerce discounting: compare contribution and test the offerThe ecommerce investment cycle: fund growth with contributionEcommerce LTV: compare customers at the same ageAn ecommerce marketing calendar tied to demand and capacityEcommerce revenue seasonality: plan from your own demand curveEmail list payback: test a 90-day model with contributionEmail list ROI: measure contribution, cost and incrementality

Hiring and leading marketing

A five-slide CMO board-deck templateHow to present marketing ROI to a boardSmall business website cost: compare scope and calculate paybackWhat is a fractional CMO?What does a fractional CMO do?How to hire a fractional CMOFractional CMO compared with an agencyHow to choose a marketing agencySEO vs AEO vs GEOStarting an ecommerce business

Fractional CMO and in-house SEO and AI search team

Hire the CMO.Get the whole team.

Jason Spencer becomes your fractional CMO, and his in-house team gets you found on Google and in AI tools like ChatGPT. Then you see the sales it brings in, from your own CRM or store.

Book your free strategy sessionWatch Jerome’s story

Free, 15 minutes with Jason. We research where you stand against your competitors on Google and in ChatGPT first, and you keep the written plan, hire us or not.

Jason Spencer leading a strategy session with two business owners at a wooden table
Strategy session
Client interview
So, would I recommend someone? Absolutely. I've already done it. I've already recommended Jason to two or three people.
Jerome BesnardSales and Marketing Manager, Blue Tree Outdoor Living. Recorded July 2026.

Built forFunded startups$1M to $50M companiesU.S. and worldwide

Where we get you foundGoogle searchGoogle MapsAI OverviewsChatGPTGeminiPerplexity

  • $4.16Min signed contracts from marketing leads for Blue Tree Outdoor Living, on $163,062 of marketing spend.Aug 1, 2025 to Aug 31, 2026 · 180 signed projects
  • +95.0%in Blue Tree’s monthly signed work from Google and AI search, $145,951 to $284,655.August 2025 vs August 2026
  • 6.5xEast Perry’s yearly online sales, from $395,821 to $2,566,017.2022 to 2025 · before expenses
  • +64.9%Coastal Carolina Comfort’s yearly revenue, from $1,324,663 to $2,184,036.2023 to 2025 · HVAC, South Carolina

The usual setup

You hired a consultant and an agency. Now you’re their project manager.

The consultant writes a 90-day plan and hands it to an agency that doesn’t know it. When sales don’t move, each one points at the other, and you’re paying both.

The fix

The person who writes your plan should run the team that does the work.

Then nothing gets lost in the handoff. If results stall, you make one call, and there’s nobody else for them to blame.

How ROI.LIVE works

Jason writes the plan, and his team does the work.

He takes the CMO seat at your company and runs our in-house SEO, AI search, web, ads and email specialists. You stop managing vendors, and you see the results in sales.

Book your free strategy session

The receipts

Judge us by our clients’ numbers.

Each result comes from the client’s own records, with where they started and the dates, so you can decide for yourself before we ever talk.

Blue Tree Outdoor LivingOutdoor living · southeastern Pennsylvania

$145,951 August 2025

$284,655

Signed work from Google and AI search in August 2026

Eight signed projects that month came from Google search, their Google Business Profile and AI search, up from four a year earlier.

+95.0% year over year
Blue Tree Outdoor Living's founders with an early skid steer loader
$4.16Min signed contracts from marketing leads, 180 projects, Aug 1, 2025 to Aug 31, 2026.
25.5x$25.50 in signed contracts for every dollar of the $163,062 spent on marketing, before sales payroll and job costs.
37 to 146keywords on Google’s first page, out of 434 tracked, Jun 15 to Sep 2, 2026, after the new 21-page site went live.

Source: Blue Tree’s CRM. Signed contract value, counted when signed.

Read the case
East PerryShopify DTC · Asheville, NC
$2,566,017

Online store sales in 2025

$0.40M$0.90M$1.90M$2.57M2022202320242025

Up from $1,898,839 in 2024 and $395,821 in 2022. Our three years of work together included a full website redesign.

Total store sales before expenses, all channels together.

+35.1% on 2024Read the case
Coastal Carolina ComfortHVAC · South Carolina
$2,184,036

Total company revenue in 2025

$1.32M$1.47M$2.18M202320242025

Up from $1,324,663 in 2023, the year we started working together, and $1,472,624 in 2024.

Total revenue before expenses.

+64.9% in two yearsRead the case
Windows Source of HoustonHome improvement · Texas
$578,647

In sales from 44 closed deals

44 recorded sales808 unique leads

Those 44 sales came out of 808 leads from Google search and their Google Business Profile, Sep 18, 2024 to Apr 30, 2025. Link building over the same stretch cost $22,500, not counting our fees.

Sales matched to search and profile leads in their records.

44 sales from 808 leadsSmall business SEO
Craft food and dessert brandEcommerce · name private
$324,935

Store sales, Jan 1 to Mar 3, 2026

2025$251,9242026$324,935Same 62 days, Jan 1 to Mar 3

That’s $73,012 more than the same 62 days a year earlier, before expenses, across all channels.

Client name kept private.

+29.0% on the same datesEcommerce marketing
The Eastside Microblading homepage before the rebuildThe Eastside Microblading homepage after the rebuildBeforeAfter

Websites we built

03Blue Tree Outdoor LivingA new 21-page site, live June 10, 2026.04The RFP Success CompanyA B2B site built to bring in qualified sales leads.

In their words

What clients say about working with ROI.LIVE

“It was not just one webpage. It was multiple webpages connecting together and giving you the story of the company.”
Jerome Besnard of Blue Tree Outdoor LivingJerome BesnardSales and Marketing Manager, Blue Tree Outdoor Living. Recorded July 2026.
Lisa Rehurek · The RFP Success Company
It's always easy for me to go to him and say, okay, here's my crazy idea. He never makes fun of me. He never poo-poos my idea. He's never angry about it. He's always like, all right, let's talk about what we can do with this.
Bringing a crazy ideaHear it
Jerome Besnard · Blue Tree Outdoor Living
There was no emotion really transpiring from the website. And so it was very rigid and static.
The old websiteHear it
Lisa Rehurek · The RFP Success Company
I started using him when I was just a little tiny solopreneur and I didn't know what I was doing, and he's just been such a fantastic support for me when it comes to ads, Google Ads and SEO, and really got us to the top of the rank in SEO and has kept us there.
Where she startedHear it
Jerome Besnard · Blue Tree Outdoor Living
Yeah, so going back to the brand voice, it was quite impressive.
The brand voiceHear it
Jerome Besnard · Blue Tree Outdoor Living
It was not just one webpage. It was multiple webpages connecting together and giving you the story of the company. That's exactly what was missing on the previous website.
The new websiteHear it
Lisa Rehurek · The RFP Success Company
So he's just an all-around great guy, but also really good at what he does. So if you're thinking about hiring him, I wholeheartedly recommend him. Just love Jason and his team.
Her recommendationHear it
Jerome Besnard · Blue Tree Outdoor Living
So what we noticed right away was more traffic, more clicks, and I would say the capture rate on the website was increased many times.
After launchHear it
Jerome Besnard · Blue Tree Outdoor Living
We want it to be visible, but obviously in a good light, and that's what Jason and his team have done.
VisibilityHear it
Jerome Besnard · Blue Tree Outdoor Living
So I'm very excited to continue the partnership with Jason. And he's going to help us to accomplish our goals. So I'm very excited about the future.
What comes nextHear it
Jerome’s full interviewLisa’s full video

A buyer found Blue Tree through ChatGPT, then praised the website.

Blue Tree’s pool designer sent this note the morning it happened, in August 2026. The guides on comparing bids and dealing with township permits are pages our team wrote and built.

  1. Found Blue Tree through ChatGPT
  2. Read the guides on bids and township permits
  3. Came in as a new lead

Read the Blue Tree case

The Blue Tree Outdoor Living website our team rebuilt
Chris DiVitoPool Designer and Sales, Blue Tree Outdoor Living · August 10, 2026
“My new lead this morning loved our web page. She made a point to talk about it, especially the education factor. Teaching how to compare bids, deal with township etc. was hugely helpful for them to understand the process and the transparency is really appreciated. Its working!!”
Lead source in Blue Tree’s CRM: ChatGPT

How it works

Find what’s holding sales back, then fix it.

Most companies don’t need more marketing. They need the one thing that’s holding sales back fixed first, then the next one.

  1. Start here

    Find what’s holding sales back.

    Most often it’s one thing: buyers can’t find you, the offer doesn’t land, the site doesn’t convert, or nobody can tell which marketing works. We find it in your numbers and put it in writing.

  2. Our team, start to finish

    Fix it with our own team.

    The people who found the problem build the fix: pages that answer buyers’ questions on Google and in ChatGPT, plus your website, ads and email. Nothing gets handed to someone who wasn’t in the room.

  3. From your own CRM

    Show you what it brought in.

    We track every lead and sale back to the marketing that produced it, using the ROI.LIVE lead tracking and attribution system and your own CRM or store. Then we move on to the next fix.

Who it’s for

We work with funded startups and companies doing $1M to $50M a year.

The job doesn’t change with size: put your marketing budget where it brings in sales, and show you which dollars did.

Funded, pre-revenue

You raised the round.

Now you need customers before the runway runs out. We build your positioning, your website and your first marketing channels from scratch, and Jason reports progress to you and your board.

Where we startYour positioning, your launch website and the first channel most likely to bring in sales.
$1M to $10M

People want what you sell. Growth has stalled anyway.

If you’re managing three vendors and none of them talk about sales, we take that off your plate. We find what’s holding sales back, fix it with our own team and show you the results.

Where we startA $2,500 Growth Constraint Snapshot: a written diagnosis of what’s holding sales back and what to fix first.
$10M to $50M and beyond

You need a CMO who brings a team.

Get senior marketing leadership and a full team without hiring a department or refereeing agencies that blame each other.

Where we startJason in the CMO seat, with the team scoped to the channels that matter most to you.

Who does the work

The people on your account, by name.

Jason Spencer, founder and fractional CMO of ROI.LIVE, with the Blue Ridge Mountains behind him
Founder and fractional CMO

Jason Spencer

Jason has spent 30 years building businesses and has worked in digital marketing since 2008, across more than 55 industries. He still runs companies of his own through Constellation Capital and ROI.Contractors, so he talks about payroll, pricing and cash from your side of the table.

Your first call is with him, and he stays in charge of your strategy from there.

30years building businesses55+industries served2008in digital marketing since
  • Jordan SpencerSEO, AEO, web design and engineering
  • Manzoor HussainPaid media, creative and lead nurturing
  • Jorianna SpencerCreative and social media
  • Writers
  • Designers
  • Engineers
  • Fact-checking

Behind them are in-house writers, designers and engineers, the people who write and build your work. They research with LOOMeria, our fact-checking system, so everyone on your account works from the same checked facts.

About ROI.LIVE

What it costs

We publish our prices.

$5,000

a month to start

  • Jason as your CMO
  • SEO
  • AI search
  • Your website
  • Ads
  • Email

Most clients pay between $5,000 and $15,000 a month, depending on how much work there is. That covers Jason as your CMO and the team doing the work. Ad spend, software and any outside production you approve are billed on top, and you see each cost before anything gets bought.

$2,500

Growth Constraint Snapshot

A written diagnosis of what’s holding your sales back, the evidence behind it and the first fix to try. We agree on the scope before you pay, and it’s yours to keep.

$5,000 to $15,000

Monthly engagement

Jason as your fractional CMO, plus the team that does the work: SEO, AI search, your website, ads and email, measured in sales.

Nobody can guarantee rankings or ad returns, and we won’t pretend to. We’d rather show you our clients’ numbers.

One more thing.

Before you talk to Jason, we do the homework.

  1. We do the researchWhere you stand against your competitors on Google and in AI answers like ChatGPT, and whether they recommend you.
  2. 15You talk to JasonA free 15-minute call on what we found and the first moves he’d make.
  3. You keep the planWritten down for you, whether you hire us or not.
Where’s your company today?
What do you sell?
What’s in the way?
Your 15 minutes with JasonFree, no purchase required
  1. Where you stand against your competitors on Google and in AI answers like ChatGPT.
  2. Where your sales are getting stuck, and why.
  3. Which of your marketing is paying for itself, and which isn’t.
  4. The first moves we’d make, written down for you to keep.

The client story Jason will walk you through: Blue Tree Outdoor Living, $4.16M in signed contracts on $163,062 of marketing. See the case

Book your free strategy session

15 minutes with Jason. The research and the written plan are yours to keep.

The Signal

Read our 47 free guides first, no email required.

The same thinking we use on client accounts, written down: AI search, content that gets cited, ecommerce math, board reporting and how to hire a CMO.

Browse all 47 guides

Questions people ask before booking

Monthly work starts at $5,000 a month, and most clients pay between $5,000 and $15,000 depending on scope. That covers Jason as your fractional CMO and the team doing the work. A standalone Growth Constraint Snapshot is $2,500. Ad spend, software and outside production you approve are billed on top.