Your marketing has one accountable owner.

ROI.LIVE gives ecommerce and home service businesses a fractional CMO and a named delivery team. Jason Spencer owns strategy and performance review. Your scope defines who builds the work, what it costs and how progress is measured.
Book your free growth callRead the Blue Tree case
Watch: Someone has to see the whole court CC · 2:56
30 years building businessesSince 2008 in digital marketingAsheville, NC · serving US clients
Blue Tree · $172.27 all-in marketing cost per won job · H1 2026Coastal Carolina Comfort · $1.32M to $2.18M reported revenue · 2023–2025ROI.LIVE · Jason Spencer · strategy and scoped deliveryHistorical results · periods and definitions belowBlue Tree · $172.27 all-in marketing cost per won job · H1 2026Coastal Carolina Comfort · $1.32M to $2.18M reported revenue · 2023–2025ROI.LIVE · Jason Spencer · strategy and scoped deliveryHistorical results · periods and definitions below
The person on your account

Your fractional CMO. One owner for strategy and delivery.

A fractional CMO gives your business senior marketing leadership for part of the week. At ROI.LIVE, Jason owns the direction and coordinates the named specialists in your scope. You see the work, costs and business results in plain English, including what the data cannot tell us.
Meet the founder · About ROI.LIVE
30years building businesses
18years in digital marketing
55+industries served
Oneaccountable senior owner
Jason leads the strategy and review. The proposal names the specialists, their responsibilities and the capacity included before you commit.
Book your free growth call See the receipts
Jason Spencer, Founder of ROI.LIVE, in the Blue Ridge Mountains near Asheville, NC
Jason Spencer · Founder · Asheville, NC
The truth

You've tried this before.

You may have good people doing useful work and still find every marketing decision waiting on you. The agency needs a brief. The sales team questions the leads. The website and ads make different promises. When authority and priorities are unclear, the owner becomes the point of coordination.
The fix
Put one person in charge of the whole plan.
ROI.LIVE gives you a named senior owner who can connect the plan with the people delivering it. The scope assigns decisions, capacity and review. When the numbers disagree, there is one person responsible for explaining what the evidence supports and what should happen next.
You keep the business decisions that belong to you. Your marketing owner coordinates the work.
A warm kitchen table with a laptop, a notebook, and coffee
The receipts

Read the client, period and cost behind the result.

These are historical client and agency records. A revenue ratio is not profit, and a case result is not a forecast. The cards state the measurement and its limits so you can judge what is relevant to your business.
EAST PERRY · ECOMMERCE EXPERIENCE
From the product page to the repeat order.
East Perry is part of ROI.LIVE’s ecommerce experience. The work connects the offer, customer acquisition and retention. The diagram below illustrates that customer path; it is not a revenue chart.
Offer
Product and price
Match the promise to the buyer
Purchase
Customer acquisition
Check the full cost of an order
Return
Repeat purchase
Measure repeat behaviour over time
Illustrative customer pathOffer · purchase · repeat
Named category experience · no growth estimate implied
GROWTH
Coastal Carolina Comfort · local service
$1.32M to $2.18M in reported revenue.
Coastal Carolina Comfort reported $1.32M revenue when the ROI.LIVE engagement began in 2023 and $2,184,036 in 2025, a 65% increase. This is reported business revenue, not an independent audit result or proof of one cause.
 
 
2023 · $1.32M2025 · $2.184M
ROI.LIVE engagement began in 2023 · reported annual revenue
During the 2026 acquisition process, ROI.LIVE supplied marketing evidence for the asset review. The agency does not claim it caused the sale. Read the case.
Blue Tree · pool & landscape
$172.27all marketing cost per won job
January–June 2026
$79,242 in total marketing costs divided by 460 won jobs. The costs include agency fees, ads, systems and SEO. A separate 15-month record shows 981 won jobs from April 2025 through June 2026. Source attribution is incomplete, and won work is not collected cash. Read the periods and definitions.
Blue Tree original website before the redesign
before
→
Blue Tree redesigned website by ROI.LIVE
after
since 1983 · Skippack, PA
✦CRAFT
Confidential · artisan food & dessert
An artisan dessert business.
4x paid ROAS, reported for year one.

Agency-reported result for the first engagement year: about 4x paid-attributed revenue divided by ad spend.

Klaviyo attributed 45%+ of revenue under the account’s reporting settings in that first year. This is a channel attribution share, not proof of incremental sales caused by email.

The client is presented under the approved CRAFT alias. These historical figures do not establish a current return, a result for every campaign or profit after fees and product costs.

✦ small-batch · made by hand
Historical agency-reported result · client anonymised
Zize Bikes · plus-size bikes for bigger riders
$80K+ / month
Historical client-reported revenue
ZIZE Bikes reported growth from about $10,000 to more than $80,000 in monthly revenue. The retained source summary does not define exact comparison months or isolate the effect of a channel. This is business revenue, not conversion-rate lift or profit.
Reported earlier: ~$10K/moReported later: $80K+/mo
Historical monthly revenue endpoints · exact months not specified
ReMARKable Whiteboard Paint · DTC coatings
$1.2M
Reported annual revenue · 2018
ReMARKable’s historical agency record reports $1.2M in 2018 annual revenue. ROI.LIVE supported acquisition and conversion work for the whiteboard-paint business. This is a client-reported revenue endpoint, not a claim of net profit or a comparison with another agency’s performance.
Historical client-reported business result
 
The RFP Success Company · proposal consulting
A dated template, rebuilt trust-first.
ROI.LIVE rebuilt the proposal-consulting website around clear services and evidence. The before-and-after comparison shows the design work; it does not establish a measured conversion lift.
The RFP Success Company original website before the rebuild
before
→
The RFP Success Company website rebuilt by ROI.LIVE
after
● receipt · redesign · shipped
 
Windows Source of Houston · window replacement
Search and paid, with different cost definitions.
Windows Source of Houston, September 18, 2024–May 2025: organic/SEO/GBP sales of $578,646.82 divided by $22,500 in tracked link investment produced 25.72x. Meta sales of $170,893.50 divided by $35,194.81 in ad spend produced 4.86x. The organic denominator excludes agency fees; neither measure is net profit.
25.72xsales / link investment
4.86xsales / Meta ad spend
Historical tracker · September 2024–May 2025
Wall of love

What clients say while the work is happening.

Client messages compiled from email and meeting records in June 2026. The source collection includes minor edits to punctuation and references. The ChatGPT comment describes one client’s observation at that time, not a current ranking measurement.
"Just took a super quick glance at the new landing page and it looks great. The thinking, the strategy, the creative."
MDMichael DempseyMarketing Director, Coastal Air Plus
"Wow. Super impressive proposal. Thank you."
CTCynthia TinaFounder, Eco Village Tours
"We're already showing up as ChatGPT's number 5 pick for landscaping in Southeastern PA."
JMJeff MattiolaPresident, Blue Tree Outdoor Living
"Honestly, great job on the welcome-flow redesign. I'm good to go with these."
SNSarah NicholsonMarketing Manager, French Broad Chocolate
"Watching the new website come together is getting so exciting!"
LRLisa RehurekFounder and CEO, The RFP Success Company
"We're excited and optimistic about the new homepage designs!"
JSJael SkeffingtonCo-Founder and CEO, French Broad Chocolate
"It's been a great learning experience working beside you and your team."
JBJason BerwickFounder, Rage Create
"Thank you, Jason. The new website is really coming together!"
MMMaureen MattiolaMarketing Manager, Blue Tree Outdoor Living
"Nice job. The new website is looking awesome."
JMJeff MattiolaPresident, Blue Tree Outdoor Living
"Thank you very much for putting the proposal and dashboard together and developing it so quickly."
MDMichael DempseyMarketing Director, Coastal Air Plus
"Thank you so much for the deep dive edits on our email campaign. Super, super helpful."
SNSarah NicholsonMarketing Manager, French Broad Chocolate
"They loved that report. Very in depth and showed the tremendous value of continuing marketing with you guys."
DHDerrick HallOwner, Coastal Carolina Comfort
"I showed the new site to Jeff and Chad. They're very happy and wanted to congratulate the whole team."
MMMaureen MattiolaMarketing Manager, Blue Tree Outdoor Living
"Really nice. The new pages look awesome."
JBJerome BesnardSales and Marketing Manager, Blue Tree Outdoor Living
Free AI Visibility Report

See how your business appears in sampled AI answers.

The free report provides an automated website check. Read its stated coverage, date and recommendations before deciding what needs investigation. It is a starting review, not a complete measure of where your business appears in AI answers.
 
What your team handles

The marketing work your growth plan needs.

Jason owns the direction and coordinates the specialists in your scope. Start with the business problem, then fund the work your team can support.

Brand and message

Define the offer and explain why the right buyer should choose it. Support the promise with facts the business can stand behind.

SEO and AI visibility

Make useful pages accessible to search engines and accurate enough to support AI answers. Track observed mentions and citations without promising placement.

Paid media

Plan and manage the paid channels that fit your buyer and margin. Compare qualified demand and sales with the full cost.

Web and landing pages

Build and improve websites and landing pages around the customer’s decision. Scope, migrations and the purchase or enquiry journey are reviewed before launch.

Email and lifecycle

Build permission-based email and lifecycle work. Measure repeat purchases and attributed revenue while keeping overlap and incremental impact separate.

The Growth Architect

A senior owner coordinates strategy and delivery, reviews the evidence and recommends the next decision. The proposal identifies the people and time included.

Convinced enough to have the conversation?

Use a free 30-minute call to discuss the business, headline numbers and next step. Keep a brief written summary. A full account investigation or strategy is separate agreed work.
Book your free growth call30 minutes. No purchase required.
The engine

Watch every input become one output.

ROI.LIVE uses LOOMeria, its internal AI-assisted workflow, to help with research, drafts, analysis and checks. Jason and the team supply the business context, verify the evidence and decide what ships. The tooling helps the team work; it does not replace responsibility for the outcome.
Inputs
  • Your numbers and goals
  • Brand & story
  • Voice & message
  • SEO & AI visibility
  • Paid media
  • Web & landing
  • Email & lifecycle
  • AI systems
  • 30 years building businesses · digital marketing since 2008
▶ Insert coin
 
 
 
 
READY
An agreed plan and scoped work
The engine illustrates how business context informs the work. It is a process diagram, not a live account or a guarantee that every input produces growth.
Loomeria

Your business context belongs in the work.

The name LOOMeria comes from the idea of a loom: separate threads becoming one piece of work. ROI.LIVE brings your offer, customer questions, brand voice and business records into the same planning process.
 
 
your dream · woven into your brand
The workflow draws on the information your business provides and the evidence available for the task. It can help connect messages across pages, campaigns and email. Incomplete sources, flawed assumptions and drafts still need human review.
A shared source of business facts helps the team stay consistent. The reviewer checks the actual deliverable, including its claims and customer journey, before publication.
Who works with you

The tools support the team. A human owns the decision.

Jason owns strategy and review. Specialists use the tools and deliver the agreed work. The proposal names their responsibilities and the approval process.
Loomeria
Assists research, drafts, analysis and quality checks using the approved business context.
Supports the channels included in your scope
the brain
The senior growth architect assigned to your account, sketching the plan
The Growth Architect
Jason leads the marketing plan and review. The proposal names the specialists, executive availability and cover for your engagement.
Human review before publication and live account changes
the human
Your senior owner coordinates the crew. You can see who is responsible for each task and how to raise a decision or concern.
The experience

What it's like to work with us.

You work with the senior owner and named specialists in the agreed scope. Reports show what happened, what remains uncertain and the next recommendation. Response expectations and review meetings are set before work begins.
Jason Spencer in a client strategy session
A useful working relationship gives you a predictable review cadence and clear decisions. You can see completed work, spending and results without reconstructing the story yourself. The business still needs your sales knowledge, factual approval and decisions reserved for the owner.
Be the answer

Help buyers find accurate answers about your business.

People use search engines and AI assistants to compare businesses and ask buying questions. ROI.LIVE improves the pages and evidence those systems can access, then checks the answers observed for a defined sample. No agency controls whether an engine recommends or cites a business.
Illustrative buyer question: Who can help with my marketing?
A useful answer may cite several businesses or none. The work is to make your offer and supporting facts easy to find and verify. This diagram is illustrative; it is not a measured recommendation.
Two ways in

Start with leadership or a defined piece of work.

Bring in the fractional CMO

Part-time marketing leadership with the specialist delivery your scope includes. See the CMO offer and responsibilities.

Fix the one thing first

A defined SEO, paid-media, website or email project can address a specific problem. Agree its scope, cost and evaluation before expanding the work.
The honest no

We're not for everyone.

ROI.LIVE focuses on established ecommerce and home service businesses with evidence of demand. Fit also requires margin, cash, decision authority and capacity to implement the work. A revenue figure or funding round alone does not establish those conditions.
Pricing as fit

Know the fee and the separate costs.

Engagements start at $5,000 a month, with most between $5,000 and $15,000. The written proposal sets the actual fee, executive time, specialist work, initial term and cancellation notice. Media, software and approved outside production are separate. The $2,500 Growth Constraint Snapshot is a separate diagnostic discussed and scoped before purchase.
Questions

Questions owners ask before starting.

What does ROI.LIVE do, and how does it differ from another agency?

ROI.LIVE combines fractional CMO leadership with scoped specialist delivery. Jason Spencer owns strategy and review; the proposal names who builds the work, how much capacity is included and what it costs. Other agencies can also provide senior strategy and delivery. Compare the actual people, authority, scope and reporting. ROI.LIVE focuses on established ecommerce and home service businesses.

What does it cost?

Engagements start at $5,000 a month and most range from $5,000 to $15,000. The written proposal sets the work, executive availability, fee, term and cancellation notice. Media, software and approved outside production are separate. The $2,500 Snapshot is a separate diagnostic, scoped before purchase.

Can I start with one service?

Yes. A defined search, paid-media, website or email project can be scoped around a specific problem. The free call helps assess whether a project, broader leadership or another approach is appropriate.

How quickly will we know whether the work is helping?

Record the starting baseline before changes and agree the review period. Sales lag, seasonality, spending and data quality affect when there is enough evidence. A launched asset is not proof of growth, and there is no universal 30-, 60- or 90-day result promise.

Can ROI.LIVE guarantee that AI will recommend my business?

No. Search engines and AI systems decide what to retrieve, cite or recommend. ROI.LIVE works on useful accessible pages, accurate business information and supporting evidence, then reports the answers observed for a defined question sample.

What happens on the free call?

A free 30-minute conversation about your goals, headline numbers and fit. You keep a brief written summary and next steps. Detailed account investigation, forecasts and a full strategy are separate agreed work. No purchase is required.

The offer

Pull up a chair.

Book a free 30-minute growth call. Bring revenue, marketing spend and the question you need answered. Discuss the situation and likely next step, then keep a brief written summary.
No purchase or ongoing commitment is required. A detailed account investigation, forecast or complete written strategy is separate work with its own scope. If the $2,500 Snapshot fits, its access, payment and delivery terms are agreed before purchase.
Book your free growth call
30 minutes. No purchase required. Clear next steps.
01

Bring your numbers

What you spend, what you make, where you're stuck.
02

A 30-minute conversation

Review your goals, headline numbers and whether the next step fits.
03

A brief written summary

Keep the main points and next steps. Detailed investigation is scoped separately.
 
ROI.LIVE · Free growth call

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