A B2B marketing agency that reports closed deals.
What a B2B marketing agency is for
| Stage | What marketing owns | Where it usually breaks |
|---|---|---|
| Positioning and offer | The message that earns the first meeting | Language only insiders understand |
| Demand creation | The right accounts seeing you | Impressions reported as progress |
| Sales enablement | Assets that move a deal forward | A handoff, and then silence |
| Attribution | Every deal traced to a dollar | Nobody can say what worked |
Every stage is measurable. Most reports stop at the second row, which is why the skepticism in the next section exists.
Two of the top results for this search are Reddit threads asking whether agencies are worth it
Split attention
Nobody owns the number
Strategy never meets execution
The dashboard instead of the deal
The person selling you this sells B2B for a living
I am an operator, not a pundit. I am signing payroll, making offers, losing deals, renegotiating contracts every week.
One good quarter changes the year. Here is the arithmetic.
What it costs
Open the retainer bands by revenue
| Your revenue | Typical monthly retainer | What it covers | Billed separately |
|---|---|---|---|
| $1M to $3M | $5,000 to $7,500 | One constraint at a time. Usually offer, paid, or measurement. | Ad spend, software |
| $3M to $6M | $7,500 to $12,000 | Full channel mix plus the measurement rebuild. | Ad spend, software, production |
| $6M to $10M | $12,000 to $15,000 | Full marketing ownership plus team direction. | Ad spend, software, production |
The sales and marketing handoff is where B2B revenue dies
What gets installed in the first 60 days
- →A written qualified-opportunity definition, signed by sales and marketing.
- →A handoff step with an owner and a clock, so no lead ages in a queue.
- →One scorecard both teams read: opportunities, cost, win rate, closed revenue.
- →Deal-loss reasons captured, so the message gets fixed at the source.
- →A monthly review where both sides look at the same page, together.
Who this is for, and who should not call
Hire me if
- You sell five- or six-figure deals to other businesses.
- Your cycle runs weeks to months and the pipeline is thin.
- Sales and marketing blame each other for the number.
- You cannot trace a closed deal to the dollar that started it.
- You want one owner for the plan and the production.
- You will act on what the data says, even when it stings.
Do not hire me if
- You are pre-revenue. You need first customers, not a CMO.
- You want to trade equity for marketing help.
- You have a validated plan and need production volume. That is an agency job.
- You need someone on site five days a week.
- You want a channel plan handed over in thirty minutes.
- You are not willing to hand over the marketing decisions.
Jason Spencer
Questions founders ask before they book
What does a B2B marketing agency do?
It builds demand for companies that sell to other companies: positioning that earns the first meeting, the channels that fill the pipeline, the assets that move deals, and the tracking that ties closed revenue back to the dollar that started it. On the ROI.LIVE model, one operator holds the strategy and owns the team that executes it.
How much does B2B marketing cost?
ROI.LIVE retainers run $5,000 to $15,000 a month, scaling with scope, covering strategy and execution. Ad spend, software, and third-party production are billed separately at cost. The US market range for the fractional CMO layer alone runs $1,000 to $40,000 a month, a spread caused by undisclosed hours and undisclosed scope.
What is a good cost per lead in B2B?
The honest answer is that public benchmarks cannot see your pipeline. Deal size, cycle length, and win rate set what a lead is worth, and the same figure can be a bargain at one company and a leak at another. The first month of work establishes your own baseline, and every month after is measured against it.
Agency, fractional CMO, or in-house: which do I need?
An agency executes a plan you already have. A fractional CMO decides what the plan should be. An in-house director runs known work that needs direction. Most $1M to $10M companies buy two of those to get one outcome, then referee. The full comparison table with costs is on the fractional CMO page.
How do you measure B2B marketing?
One scorecard, the same five numbers every month: qualified opportunities, cost per opportunity, pipeline value, win rate, and closed revenue by channel. Impressions never appear on it. If a report cannot be traced to a signed deal, it is a story about the account, not about your business.
How long before a B2B engagement shows results?
Audits surface the leaks in the first 30 days. Changes that affect the pipeline land inside 60. With cycles that run weeks to months, closed revenue from the new work shows up one to two quarters later, because that is how long your deals take. Anyone promising faster is promising your current cycle does not exist.
Do you handle outbound and PR?
The work concentrates on search and AI answer visibility, paid media, the site that converts it, and the measurement behind all three. PR and offline media buying are out of scope. If the constraint is a channel I do not run, I will say so on the first call and tell you who runs it well.
Will you work directly with our sales team?
Yes, and that is where most of the revenue hides in B2B. The install is a written definition of a qualified opportunity, a handoff both sides sign, and one scorecard sales and marketing read together. Marketing and sales pointing at each other is a structure problem, and structure is fixable.
What B2B receipts do you have?
The named client receipts run deepest in ecommerce and home services, and I will say so plainly. The B2B proof is the operator: Jason Spencer runs Constellation Capital and ROI.Contractors, which means signing payroll, making offers, and losing deals in B2B markets every week. Ask on the call what transfers and he will show you the math.
How are you different from every other B2B agency?
One operator owns the plan and the team that ships it, so strategy and execution share an owner. Pricing is published, the client count is capped, and the reporting is closed revenue, not impressions. Directories rank agencies by category; none of them can show you a cost per closed deal.