HOME SERVICES MARKETING · WHERE A SIGNED JOB IS WORTH THOUSANDS
Home services marketing with the business results on the page.
ROI.LIVE plans marketing for home service businesses, with cases in HVAC, pools, landscaping and windows. We connect discovery, enquiries and won work, then review acquisition cost alongside job margin and the ability to deliver.
No purchase required. Keep a brief summary and next steps.
DISPATCH BOARD · DATED BUSINESS RESULTS
HVAC · $1.32M START → $2.18M IN 2025
BLUE TREE · +95.0% GOOGLE & AI SEARCH BOOKED VALUE · AUG 2025 → AUG 2026
WINDOWS · 25.7x SALES / LINK INVESTMENT
8
Search-attributed signed projects · August 1–31, 2026 · Blue Tree
$284,655
Google & AI search booked value · August 2026; $145,951 in August 2025 · up 95.0%
$2.18M
Coastal reported 2025 revenue; $1.32M at 2023 start
The board summarizes three cases with different measures. Read the period, cost basis and attribution notes below before comparing them.
+95.0% YoYGoogle & AI search booked value · $145,951 in August 2025 → $284,655 in August 2026
8Search-attributed signed projects · Blue Tree · August 2026
25.7xRecorded SEO/GBP sales ÷ tracked link investment
2025Coastal reported company revenue
+95.0% year over year in Google & AI search booked value · Blue Tree, $145,951 in August 2025 → $284,655 in August 2026
Same three CRM sources · 4 → 8 signed projects · Google organic search, Google Business Profile and AI Search
$1.32M at 2023 start → $2.18M in 2025 · Coastal
Coastal’s 2026 acquisition is a later event; no causal claim
25.7x recorded SEO/GBP sales ÷ tracked link investment · Windows
4.86x recorded Meta sales ÷ Meta ad spend · separate measure
DATED CASE MEASURES · ATTRIBUTION AND COST LIMITS BELOW
01
THE JOB
What home services marketing is
A signed job is worth thousands. The work is knowing what one costs you.
Home services marketing helps homeowners find and assess a provider, contact the office and move toward booked work. The team needs useful local pages, a working call and form journey, and measurement that follows enquiries through the sales process where the data permits.
| Stage | Check | Evidence |
|---|---|---|
| Discovery | Relevant search, local or AI answer presence | Dated query sample and useful page |
| Visit | Clear service area and contact route | Mobile page and working controls |
| Enquiry | Answering, qualification and appointment handling | Call/form record, with spam and duplicates removed |
| Won work | Signed scope, cancellation risk and fulfilment capacity | CRM record; not assumed to be collected cash |
| Collected contribution | Cash received less the stated costs | Job costs, marketing cost and payment timing |
02
THE RECEIPTS
Three trades. Three numbers. All dated.
A useful case states the outcome, period and costs. These are historical results with different definitions.
BLUE TREE · INTEGRATED OUTDOOR LIVING
$284,655
Blue Tree’s booked contract value recorded under Google organic search, Google Business Profile and AI Search rose from $145,951 in August 2025 to $284,655 in August 2026, up $138,704 (95.0%). The same named source categories account for four signed projects in 2025 and eight in 2026. Read the full comparison.
AUGUST 2026 · SEARCH-SOURCE SIGNED VALUE
COASTAL CAROLINA COMFORT · HVAC
$1.32M → $2.18M
Reported annual revenue grew from $1.32M at the 2023 engagement start to $2,184,036 in 2025, about 65%. This is company growth, not an isolated SEO result. Read the Coastal case.
2023 START TO 2025 · REPORTED
WINDOWS SOURCE OF HOUSTON · WINDOWS & EXTERIORS
25.7×
September 18, 2024 to April 30, 2025: $578,646.82 in recorded SEO/GBP sales divided by $22,500 in tracked link investment. Agency fees are excluded. This is a revenue-to-tracked-investment ratio, not net profit.
LIMITED COST BASIS
Blue Tree’s full case states the marketing cost and source limitations. Coastal’s case provides the separate company-growth context.
03
TWO MODELS
Compare the scope and the person accountable.
A large agency, a specialist and an integrated operator can each be appropriate. The practical question is whether the proposal names the work, people, costs and reporting responsibilities your business needs.
OPTION · FOCUSED DELIVERY
A defined website or channel project
Useful when your business already has a capable marketing owner and needs a specific delivery team.
- Clear deliverables and review rounds
- Named production and technical contacts
- Evidence appropriate to the channel
- A handover your team can use
SIGNED
WORK ORDER · ROI.LIVE
An owner of the number
One named operator who sets the strategy and owns the team that executes it.
- Jason sets direction; a named specialist handles the account work
- Dated business results with their sources and limits
- The price published on this page
- Named clients with dated numbers
| Question | Evidence to request |
|---|---|
| Who sets direction? | A named owner and decision responsibilities |
| Who does the work? | Specialist names, workload and cover |
| What is reported? | Channel diagnostics, qualified demand and won work with limits |
| What does it cost? | Management, media and other agreed costs separately |
| Is the case relevant? | Trade, period, scope, costs and attribution definition |
Begin with the homeowner’s decision and the proof your business can show. Compare the local evidence before deciding where more marketing spend belongs.
04
THE MAP AND THE ANSWER
Make the local information useful and consistent.
Relevant services and local evidence come before another location page.
Map distinct service needs to strong pages. Use location pages when a real service area and useful local differences justify them. Keep important listings accurate, and test actual search and AI answers without assuming a guaranteed rank or citation.
For an initial sample, ask a relevant buying question and record the engine, mode, location, date and sources. Repeat the same bounded set later; one answer is not the market.
05
PRICING · PUBLISHED SEPTEMBER 2026
What it costs
Published. Not “contact us for a quote.”
FRACTIONAL CMO · ROI.LIVE
$5K to $15K
ROI.LIVE engagements start at $5,000 a month, with most ranging from $5,000 to $15,000. The written scope defines the work, deliverable volume, review rounds, term and separate costs. Media, approved software and agreed third-party production are separate, billed at cost.
VERSUS
EXAMPLE TOTAL BUDGET
$18K
Illustration: $10,000 management plus $8,000 media is $18,000 before other agreed costs. Compare the full cost with job contribution and payment timing.
Full pricing mechanics, including the worked comparison against a full-time CMO hire, live on the fractional CMO page.
06
FIT
Where the receipts run deepest
The named cases below support HVAC, outdoor living and windows. Other trades need their own scope and relevant evidence.
Deepest receipts
- HVAC: Coastal’s reported revenue, with the engagement baseline stated
- Pools, landscaping and outdoor living: Blue Tree’s dated won-work records
- Windows and exteriors: Windows Source’s defined channel ratios
- Roofing: scope can be discussed; this page does not claim a named roofing case
Do not hire me if
- You have no proven demand yet. You need first customers, not a CMO.
- You want to trade equity for marketing help.
- You have a validated plan and need production volume. That is an agency job.
- You need someone on site five days a week.
- You want a channel plan handed over in thirty minutes.
- You are not willing to hand over the marketing decisions.
07
THE FIRST 90 DAYS
What happens in the first 90 days
An example schedule. We agree access, source material and approval dates before implementation.
01
DAYS 1 TO 14
The diagnosis
Review permissioned account access, the CRM and cost records. Capture the pre-change baseline, missing sources and sales lag before making changes.
You get: diagnosis under the agreed engagement scope
02
DAYS 15 TO 30
The plan
Identify the best-supported constraints and write the agreed sequence of work with owners and dates.
You get: a written 90-day plan
03
DAYS 31 TO 60
Changes ship
Implement the approved priorities, which may include paid structure, lead handling or useful service pages. Verify the changes and record their dates before evaluating impact.
You get: live changes
04
DAYS 61 TO 90
Measurement
Compare the new evidence with the pre-change baseline. Keep unattributed jobs, cancellations and cash timing visible, then agree the next decision.
You get: a comparison and cost-per-job review
08
THE PERSON ON YOUR ACCOUNT
The receipts above sit in his own client ledger
“
I hope you are ready to get busy, because what we are about to build is a traffic and revenue generating machine. It is what sets you apart from the competition in your local area.
JASON SPENCER · FOUNDER, ROI.LIVE · ASHEVILLE, NC
The operator on every ROI.LIVE engagement. The numbers on this page are his client ledger, not a case-study binder somebody else wrote.
ROI.LIVE, founded in 2008 · Marketing leadership and scoped specialist delivery
Jason owns direction and coordinates the named specialists in your scope. Read the founder story and confirm the people and cover assigned to your engagement.
09
QUESTIONS
Questions owners ask before they book
What does home services marketing include?
The scope can include local discovery, useful service pages, advertising, enquiry handling and measurement through to won work. ROI.LIVE agrees the priorities around demand, margin and your ability to fulfil the jobs.
What does it cost?
ROI.LIVE engagements start at $5,000 a month, with most ranging from $5,000 to $15,000. The written scope defines the work, deliverable volume, review rounds, term and separate costs. Media, approved software and agreed third-party production are separate, billed at cost.
How should we interpret signed-work results?
Blue Tree’s signed work from Google organic search, Google Business Profile and AI Search grew from $145,951 in August 2025 to $284,655 in August 2026—up $138,704 (95.0%). Signed projects rose from four to eight.
Should we start with SEO or ads?
Use search demand, urgency, job contribution, available budget and current access to decide. Both can be useful, but starting both at once is not an automatic recommendation.
Can you guarantee local ranks or AI recommendations?
No. We can improve useful local information and access, then observe the relevant queries and sources. Location pages need real service coverage and distinct evidence; a page for every town is not automatically useful.
Do you have a case in every trade?
No. The named evidence on this page covers outdoor living, landscaping, HVAC and windows. Roofing or another trade needs a scope discussion and a clear account of which evidence transfers.
Keep reading
ECOMMERCE
The ecommerce marketing page
How store, paid, search and lifecycle work fit together, with the limits of the case evidence.
B2B
The B2B marketing agency page
How to define and measure opportunities, stakeholders and the sales handoff.
CHOOSING AN AGENCY
How to choose a marketing agency
Ten evidence questions, proposal checks and the contract terms to clarify.
THE NEXT STEP
Bring your numbers.
Bring your marketing costs, won-job count and job margin. We will review what can be measured and whether marketing or delivery is the next constraint.
Free 15-minute growth call. Keep a brief summary and next steps; detailed investigation is separate.
