Ecommerce marketing that owns the number.
What ecommerce marketing is
| System | The job it does | The number it moves | Named receipt |
|---|---|---|---|
| Paid search and paid social | Buys first orders and tests offers at speed | Return on ad spend, dollars back per dollar in | East Perry, 5.09× blended paid ROAS |
| Email and SMS | Turns one-time buyers into repeat buyers | Share of revenue from your own list | CRAFT, 45%+ of revenue in year one |
| Search and AI answers | Owns the questions buyers ask before they buy | Return per dollar invested, over time | East Perry, 18.56× SEO ROI on $71.8K invested |
| The store itself | Converts the traffic you already paid for | Conversion rate and average order value | Zize Bikes, 8× monthly revenue |
Every figure on this page comes from the live ROI.LIVE homepage, which is the canonical record. If a number matters to your decision, ask on the call and I will walk you through the source.
Four brands. Four numbers. All dated.
The four leaks that keep a $2M store at $2M
One-and-done buyers
A store that leaks what paid sends
Attribution you cannot interrogate
Invisible to the AI engines
Email: the channel nobody can turn off on you
Buyers stopped typing keywords. They ask questions now.
What it costs
Open the retainer bands by revenue
| Your revenue | Typical monthly retainer | What it covers | Billed separately |
|---|---|---|---|
| $1M to $3M | $5,000 to $7,500 | One constraint at a time. Usually offer, paid, or measurement. | Ad spend, software |
| $3M to $6M | $7,500 to $12,000 | Full channel mix plus the measurement rebuild. | Ad spend, software, production |
| $6M to $10M | $12,000 to $15,000 | Full marketing ownership plus team direction. | Ad spend, software, production |
Who this is for, and who should not call
Hire me if
- You run a store between $1M and $10M with demand already proven.
- You are spending on ads and cannot say what a customer costs you.
- Repeat revenue is a rounding error instead of a system.
- Your last agency sent dashboards and never touched the store.
- You want the person setting the strategy to own the number.
- You will act on what the data says, even when it stings.
Do not hire me if
- You are pre-revenue. You need first customers, not a CMO.
- You want to trade equity for marketing help.
- You have a validated plan and need production volume. That is an agency job.
- You need someone on site five days a week.
- You want a channel plan handed over in thirty minutes.
- You are not willing to hand over the marketing decisions.
What happens in the first 90 days
The diagnosis
The plan
Changes ship
Measurement
What lands in your inbox every month
One scorecard, one written recommendation with a decision attached, and one review call. The scorecard carries the same five numbers every month so the trend is legible: orders, cost to acquire a customer, revenue by channel, repeat rate, and blended return on spend. Impressions never appear on it.
Jason Spencer
Questions owners ask before they book
What does an ecommerce marketing agency do?
It runs the systems that turn store traffic into revenue: paid ads, email and SMS, search visibility, and the conversion work on the store itself. Most agencies run one piece and report on their piece. The ROI.LIVE model puts one operator over all four and reports one number: revenue.
How much does ecommerce marketing cost?
ROI.LIVE retainers run $5,000 to $15,000 a month, scaling with scope, and cover both the strategy and the execution team. Ad spend, software, and third-party production are billed separately at cost and never marked up. A $10,000 retainer with $8,000 of ad spend behind it is an $18,000 month.
What is a good ROAS for ecommerce?
ROAS is return on ad spend, dollars back per dollar in. The honest target is break-even at your margins, and it is different for every brand. A $60 product with $24 in landed cost and $12 in fulfillment leaves roughly $24 to acquire a customer, so your price and your repeat rate set the target. CRAFT held 4x ROAS across all paid campaigns in year one while email carried 45%+ of revenue, and that combination is the actual goal.
Should I fix paid, email, or the store first?
The constraint decides, and the constraint is rarely where the squeak is. The diagnosis in the first 14 days reads all three against your numbers and the sequence follows the data. In ecommerce the answer is usually paid structure or lifecycle, but I have been wrong about that on arrival, which is why the audit comes first.
Why would ChatGPT matter for my store?
Because a growing share of buyers now ask ChatGPT, Gemini, or Claude what to buy instead of searching. Those engines name the brands that answer buyer questions in plain language on sites they can read. If your product pages never answer the questions buyers ask, the assistants have nothing to quote. That work is answer engine optimization, and it sits inside the search system on this page.
How fast will I see results?
Audits surface the leaks in the first 30 days. Channel changes land inside 60. Compounding growth shows up 6 to 12 months in, which is the honest timeline for any operator who is not lying to you. East Perry ran three years to $2.57M, and the arc mattered more than the first invoice.
Do you work with Shopify?
Yes. Shopify is where most of the ecommerce receipts on this page were earned, and there is a dedicated Shopify management page on this site. The platform matters less than the four systems around it.
Will you work with my in-house marketing person?
Yes, and it is the most common setup at this size. Your person keeps doing the work and gains someone senior setting direction and unblocking decisions. I direct rather than replace by default, and I will say so early if the role and the person are mismatched.
What size store is the right fit?
$1M to $10M in annual revenue with demand already proven. Below that, you need first customers and a working offer before you need a CMO. Above it, the job becomes team and portfolio decisions, which is a different conversation.
How are you different from every other ecommerce agency?
One operator holds the strategy and owns the team that executes it, so the plan and the delivery share an owner. The receipts are public and dated, the pricing is published, and the client count is capped. If an agency cannot show you a named client with a number, they are asking you to be the test.