Your Shopify store, managed by a team that gets marketing.
Bug fixes, speed optimization, app management, theme updates, and conversion work, handled under one retainer by a team that has spent its careers on the revenue side of the business. We know what breaks conversions because we have spent years fixing them, and measuring what each fix returned.
30 minutes. No purchase required. A brief summary and next steps.
30 yrs building businesses18 yrs in digital marketing55+ industries4 ecommerce brands, $0 to 7 figures
East Perry / products in useThe technical work supports a real customer choosing a product.East Perry product photography from the existing case study.
Store work · test the customer’s purchase stepsOne retainer · bug fixes, speed, apps, theme, CRO4 ecommerce brands · $0 → 7 figuresPre-deployment backups · agree on the recovery planA dev team that checks Core Web Vitals before and afterStore work · test the customer’s purchase stepsOne retainer · bug fixes, speed, apps, theme, CRO4 ecommerce brands · $0 → 7 figuresPre-deployment backups · agree on the recovery planA dev team that checks Core Web Vitals before and after
The bottleneck
Your store is running. Nobody is driving.
Your team still has to maintain the theme, review apps, test purchase controls and check how the store works on mobile. A Shopify retainer assigns that work and makes the checks visible.
Theme updates break custom code, and you find out when a customer complains.
App bloat has slowed the site to a crawl, costing you rankings and conversions with every extra second of load.
You need a product page redesign, but your last freelancer disappeared mid-project.
Your checkout flow has friction you can feel in your gut, and no data to diagnose it.
Record loading behavior before and after a theme change. Review a regression with the owner before accepting the release.
What is covered
Everything your store needs. One retainer, one team.
Every plan is backed by a team that has spent its careers on the revenue side of the business, scaling four ecommerce brands from zero to seven figures along the way. We know what matters because we have measured the revenue impact of every type of fix, update, and optimization.
Dev retainers and bug fixes
Broken layouts, checkout errors, theme conflicts, mobile rendering. Dedicated developer hours every month, with same-day triage on critical issues.
Speed and Core Web Vitals
CWV audits, image compression, lazy loading, app bloat cleanup, render-blocking script removal, and CDN tuning. Measure the effect on real loading and purchasing conditions; a faster page does not guarantee a ranking or sales result.
App and theme management
Evaluation, installation, configuration, and monitoring of your app stack, plus product page layouts, collection redesigns, and custom Liquid when the editor hits its limits.
Conversion rate optimization
Checkout flow testing end to end, A/B test setup and QA, and the conversion work that turns existing traffic into more revenue without buying a single extra visit.
Ongoing optimization and reporting
Monthly reports on traffic, conversions, page speed, and revenue attribution, with backups before every deployment and a rollback in minutes if a Shopify update breaks something.
One accountable contact
A named account contact triages your requests, confirms scope and hours, and queues the work. Critical issues, a down site, a broken checkout, a payment error, jump the queue regardless of tier.
The ROI.LIVE difference
Your dev team should know what a broken checkout costs.
A store maintenance agreement should state how the team checks a change before it ships, who accepts the work and what happens if it fails. Use the same questions for every provider, including ROI.LIVE.
CHECK THE WORK BEFORE AND AFTER A CHANGE
Theme change
Compare the original and proposed page at desktop and mobile widths. Check the controls customers need.
New app
Record the purpose, recurring cost and effect on the page. Check for overlap with apps already installed.
Purchase flow
Test the agreed product, cart and checkout steps. Record the device and conditions.
Release
Keep the previous state and agree on a recovery plan. Read the result back after deployment.
This is the same model that runs every ROI.LIVE engagement. A senior fractional CMO and growth architect owns your strategy and the team that runs it, under founder Jason Spencer's standard. On a Shopify retainer that means the people touching your store think about page speed as a conversion metric, not only a technical benchmark. That awareness does not cost you extra. It is baked into every hour of work.
The track record
Built by operators who have scaled real ecommerce.
INSPECT THE WORK / RETAINED WEBSITE ARTIFACT
A working product page is part of the service.
This retained East Perry page shows the product details and purchase controls a store team has to maintain. It is a historical case artifact, not a promise of conversion lift.
Product photography shows the item in use.
Product information sits beside the purchase controls.
ROI.LIVE has taken four ecommerce brands from zero to seven figures and worked across 55+ industries, startup to eight figures. The Shopify management team carries that revenue experience into the technical work on your store.
30years building businesses
18years in digital and performance marketing
55+industries served, startup to eight figures
4ecommerce brands taken zero to seven figures
Founded and overseen by Jason Spencer, Founder of ROI.LIVE, in Asheville, NC. He runs Constellation Capital and ROI.Contractors alongside the agency, so he is signing payroll and carrying margin this quarter, not quoting a book. Every developer on your store works under the standard he built.
The cross-industry library is the unfair part. A checkout-friction fix proven on a DTC ecommerce brand has lifted conversion rate from 0.82% to 2.43% on the kind of store this team manages. The positioning logic from an oracle deck brand later rebuilt a pool company's funnel. Different verticals, same buying psychology, applied to your Shopify store.
Jason Spencer built and sold a 12-technician IT services company between 2004 and 2008, then founded ROI.LIVE. So the people touching your store have carried payroll and margin, not just managed campaigns. A slow page costs money, a broken mobile checkout kills conversions, and app bloat compounds. They knew that before you had to tell them.
How we think about a Shopify retainer
Getting started
Four steps. Zero guesswork.
01
Free growth call
Discuss your store, the immediate constraint and the work you need covered. Keep a brief summary and next steps. A detailed diagnostic is a separate paid scope.
02
Scope your retainer
We size the dedicated developer hours to your store's volume and complexity, then give you a fixed quote tied to the revenue we are trying to move.
03
Onboarding
Collaborator access, a staging environment, monitoring tools, and your named account contact, set up in under a day.
04
Ongoing support
Submit requests, we triage, execute, QA, and deploy. Monthly reports show what was done, what improved, and what is queued next.
Questions
What owners ask before they hand it off.
What does Shopify management include?
It covers bug fixes and technical troubleshooting, speed and Core Web Vitals optimization, app stack evaluation and cleanup, theme and design changes, conversion rate work, and ongoing optimization, all under one monthly retainer. Every plan includes a named account contact, performance monitoring, and a backup before every deployment. You pay for hands-on-keyboard work, not for reporting and check-ins.
How much does Shopify management cost?
Engagements start at $5,000 a month and scale with the size of your store and the work it needs. You get a fixed quote on the call, tied to the revenue we are trying to move. One team, one fee, no surprise invoices. If you are not sure what scope fits, use the free growth call to discuss your store and the next useful step.
How is a Shopify management retainer different from hiring a freelancer?
The scope should establish continuity, access and documentation. Compare who maintains the store history, who covers ongoing requests and whether monitoring, backups and reporting are included. A freelancer can provide these services too; evaluate the actual agreement.
Do you work with Shopify Plus stores?
Yes. Confirm the required Shopify Plus work in the written scope, including checkout customization, Flow automation, multi-store management or B2B wholesale. Shopify Scripts stopped executing on June 30, 2026. Existing customizations need a review for Shopify Functions or an appropriate app. Migration work requires an agreed scope. Shopify’s deprecation notice.
Ready to hand it off
Stop managing your store on top of running your business.
Start with a free 30-minute growth call about your store and the work you need covered. Keep a brief summary and next steps. A detailed store diagnostic is a separate paid scope.
