Watch Jérôme's recommendation"I've already recommended Jason to two or three people."
Outdoor living, southeastern Pennsylvania$4.16M in signed contracts from marketing leads, 180 projects in 13 months.
Start with JasonFree 15-minute strategy session. We research your competitors on Google and ChatGPT first.East Perry’s annual Shopify revenue grew from $395,821 in 2022 to $2.57M in 2025
An ecommerce marketing case study: what ROI.LIVE changed for a sheepskin brand’s Shopify store over three years, and what each number measures.
You can’t run your hand across a sheepskin rug through a screen, and East Perry sells its rugs online. So the store has to show the texture up close and say how to care for the rug before anyone pays.
Quick answer
East Perry, an Asheville sheepskin and home textiles brand, grew its Shopify revenue about 6.5 times, from $395,821 in 2022 to $2,566,017 in 2025, counting the whole store before expenses. ROI.LIVE was its ecommerce marketing partner for three years, from search and ads to a store redesign you can see before and after.
By Jason Spencer, founder of ROI.LIVE
Four years of East Perry’s Shopify revenue, 2022 to 2025
The store’s revenue more than doubled in 2023, then more than doubled again in 2024.
Shopify revenue by calendar year
The growth in two numbers
- About 6.5xShopify revenue, 2022 to 2025
- +35.1%2024 to 2025: $1.90M to $2.57M
What do East Perry’s shoppers need to know before buying sheepskin online?
What a hand and a care tag would settle
Shoppers judge East Perry’s rugs through a screen. In a shop, a hand and a care tag settle two questions before anyone buys. Online, the product page has to.
How does it feel? Close photos of the texture, shape and scale.
How do I care for it? Care guidance and product FAQs on the page.
What ROI.LIVE did for East Perry across three years
ROI.LIVE’s work for East Perry ran from fractional CMO support down to the product pages themselves. Who did what shifted over the three years, and the store totals include work other teams ran.
The work, discipline by discipline
Fractional CMO support. Reporting that set ad-credited sales beside ad spend, down to single products where Google Shopping allowed it.
SEO. Work on unpaid search results, so shoppers could find East Perry’s products.
Google and Meta ads. Paid campaigns, reported with the sales each channel was credited with.
Email and SMS. Messages to East Perry’s own customers and subscribers.
The Shopify redesign. Product FAQs, photo framing, reviews, navigation and related products, reworked for shoppers.
- December 4, 2025
The prelaunch review of the new store with East Perry.
- December 15, 2025
ROI.LIVE’s internal review, task by task.
- March 5, 2026
East Perry asks for its ad data by product.
What East Perry’s rebuilt store shows a shopper
The earlier store already had lifestyle photos and customer reviews. The rebuild added what a shopper checks before paying: a product FAQ, related items and fuller reviews.
East Perry’s product page, earlier and revised
The revised FAQ asks the hand’s question in plain words: “How soft is the fur?” Another asks the screen’s: “Will the color match the photo?” Both sit above the reviews, one tap from an answer.
The December 15, 2025 review went task by task, from search on phones and cut-off listing photos to how East Perry’s staff could swap the video on each collection page.
Swapping those videos is store upkeep, the work of keeping a Shopify store current after a rebuild.
Selling something your customers want to touch first?
Tell Jason Spencer what you sell and where the online sale stalls.
Which East Perry products paid for their Google ads?
On March 2, 2026, ROI.LIVE sent East Perry its paid ads report. Three days later, East Perry asked for the same data product by product.
2025 Google ad spend
Google Shopping spend could be tied to a product; the rest could not
Each Google Shopping ad shows a product from the store, so the report could set that spend beside the product’s sales. It could not do that for Search, Display, YouTube or the Performance Max placements outside Shopping.
That changes how to read a zero beside a product: its share of the other spend was unknown, so the zero did not show it sold for free.
What East Perry’s numbers count, and what they leave out
Read the store totals the same way. Every dollar figure on this page is Shopify revenue: what the store sold in a calendar year, before any cost comes out.
What a store total counts
It counts
- Every sale through the Shopify store
- Sales from every marketing channel
- Whole calendar years
It leaves out
- The cost of the products sold
- Shipping, payment fees and overhead
- Profit, and which channel caused it
To set an ad budget from numbers like these, work out what an order can afford to spend on getting a customer.
What an ecommerce owner can copy from East Perry
Your shoppers can’t touch your products through a screen either, so start with the move that stands in for the hand.
Four moves to copy
- 01
Stand in for the hand: show the texture up close and answer the care questions on the product page itself.
- 02
Keep one revenue line: sales by calendar year, with the first year defined, before you judge any partner.
- 03
Ask what a report can see: find which ad spend ties to a product, and read a zero as unknown.
- 04
Keep costs beside growth: put product costs, shipping and fees next to revenue before calling any of it profit.
ROI.LIVE’s ecommerce marketing lays out the scope and cost of this work for other stores.
Questions owners ask about East Perry’s ecommerce case
From $395,821 in 2022 to $2,566,017 in 2025, about 6.5 times as much, counting the whole store before expenses. The latest year went from $1,898,839 in 2024 to $2,566,017 in 2025, up 35.1%.
Over a three-year partnership: fractional CMO support, SEO, Google and Meta ads, email and SMS, and the Shopify redesign. Responsibilities shifted over time, and East Perry’s store totals include work by other teams.
No. The rebuilt store was still in review in December 2025, so almost all of the 2022 to 2025 revenue came through the earlier store, from every channel and team.
It includes every sale through East Perry’s Shopify store, from every channel and team, by calendar year. It leaves out product costs, shipping, fees and overhead, so it can’t show profit or which channel caused the growth.
Separate the ad spend a report can tie to a product, like Google Shopping in East Perry’s 2025 report, from the spend it can’t. Compare each product’s sales with its spend and margin, and read a zero as unknown.
A fractional CMO sets marketing priorities, recommends budgets, directs the delivery team and reviews results, with time and authority agreed up front. For East Perry, that included a product-by-product look at its 2025 Google ad spend. More on what a fractional CMO does.
Book your free strategy session and tell Jason Spencer what your store sells and where shoppers drop off before they buy.
The record behind this page
All 8 sources, with dates
- ROI.LIVE engagement record for East Perry, confirmed by Jason Spencer, September 16, 2026.
- East Perry’s Shopify KPI workbook, Month to Month KPIs sheet: the Shopify Revenue row for 2023 to 2025, and Last Year’s Revenue under the 2023 totals for 2022. Updated March 11, 2026; retrieved September 13, 2026.
- East Perry website reviews: the prelaunch review of December 4, 2025 and ROI.LIVE’s internal review of December 15, 2025.
- ROI.LIVE paid ads report to East Perry, March 2, 2026, with East Perry’s question of March 5 and ROI.LIVE’s reply of March 8, 2026.
- Archived captures of East Perry’s Shopify store: earlier and revised product pages, the earlier homepage, a revised store view and an earlier collection page.
- ROI.LIVE, Ecommerce marketing, 2026. roi.live/ecommerce-marketing/
- ROI.LIVE, What does a fractional CMO do? roi.live/what-does-a-fractional-cmo-do/
- ROI.LIVE booking page, 2026. roi.live/start/