HVAC website cost, conversion architecture, and CPL reduction begins with this same audit process. SEO returned 11.4×. Full HVAC marketing case study with CRM-verified results.">
Case Study — Coastal Carolina Comfort × ROI.LIVE
HVAC STARTUP AT  $451K/YR 
$2.18M
4.8× REVENUE GROWTH  ·  $993K NET MARKETING PROFIT

In 2023, Coastal Carolina Comfort partnered with ROI.LIVE to build a scalable marketing engine. Revenue jumped 75% in that first year — then kept climbing. By 2025, the company hit $2.18M, powered by 3,928 tracked leads, $1.33M in verified attributed revenue, and a $5.65M quote pipeline.

Coastal Carolina Comfort HVAC technician servicing residential unit
CHARLESTON, SC  ·  HVAC  ·  RESIDENTIAL & COMMERCIAL
4.45×Return On Ad Spend
$993KNet Marketing Profit
3,928Leads Tracked
−88%Cost Per Lead Drop
Return On Investment

$333K Invested. $1.33M Verified. $993K Profit.

The total marketing investment across the partnership was $333,291. That investment generated $1.33M in CRM-verified attributed revenue — a 4.45× return on ad spend and $993K in net marketing profit. The revenue growth alone is 2.6× the entire marketing investment. And the compounding hasn't stopped — organic leads now generate 119 per month with zero ad spend.
REVENUE TRAJECTORY
INVESTMENT BREAKDOWN
$993K
Net Marketing Profit
4.45×
Return On Ad Spend
$5.65M
Quote Pipeline Generated
Channel Performance

Three Engines. One Machine.

Each channel serves a distinct role. Together, they deliver more than any single channel could alone.

🔍 SEO / Organic / GBP
$569,408
$50K invested → 11.4× return. The compounding foundation.
1,588Leads
$21CPL (from $57)
54.7%Close Rate
119/moCurrent Leads
📊 Google Ads
$398,956
CPL dropped 83%. CaC dropped 64%. ROAS doubled to 3.0×.
1,238Leads
$107CPL (from $617)
3.0×ROAS (from 1.4×)
308Peak Mo. Leads
📱 Facebook Ads
$202,900
3.9× ROAS. $1.37M in quote pipeline generated. 26× pipeline-to-spend.
655Leads
$79CPL (from $121)
3.9×ROAS
$1.37MPipeline
The Efficiency Trajectory

Every Metric That Matters
Is Moving The Right Way.

From launch to optimized — the marketing system produces more leads at lower cost with higher conversion efficiency every year.

−88%
Cost Per Lead
$202 → $25
−34%
Cost Per Acquisition
$1,593 → $1,044
+524%
Leads Per Month
43 → 268
5.6×
Peak Blended ROAS
Up from 3.2×
−83%
Google Ads CPL
$617 → $107
11.4×
SEO ROAS
$50K → $569K
The Playbook

From Hustle to Engine.
Quarter by Quarter.

ROI.LIVE deployed a full-stack marketing system — SEO, Google Ads, Facebook Ads, GBP optimization, attribution tracking, and CRM integration — all compounding from day one.

🚀
2023

Partnership Begins — Immediate Impact

ROI.LIVE engages as Fractional CMO. Google Ads, Facebook campaigns, and SEO strategy deployed simultaneously. Revenue surges 75% from $755K to $1.32M in the first year of partnership.

↑ +75% revenue Year 1
📊
2024

Full Attribution Engine Live

RG Leads Tracking activated — every lead, call, form, and text tracked to its source. Google Ads scaled with aggressive optimization. SEO begins compounding as domain authority builds.

↑ Full-funnel visibility
📈
Q3 2025

The Breakthrough

Revenue surges to $796K in a single quarter — 133% over Q3 2024. Google Ads scaled to $27K/month producing 308 leads. SEO compounding to 119 leads/month.

↑ +133% quarterly revenue
🎯
2025 Full Year

$2.18M Revenue

+48% YoY growth. 3,928 leads tracked. $1.33M CRM-verified attributed revenue. $993K net profit on marketing investment. Every efficiency metric at all-time best.

↑ 4.45× ROAS achieved
⚡
2026 YTD

Engine Ready to Scale

Jan–Feb revenue $298K (flat with 2025 despite reduced spend — proving organic foundation). Google Ads optimized and ready to reactivate. CPL at $25 — all-time low.

↑ Infrastructure locked in
Benchmarked Against The Industry

Outperforming HVAC Benchmarks
Across Every Metric.

Coastal Carolina Comfort's results compared to published 2025 benchmarks for HVAC and home services marketing.

Blended ROAS 4.45×
CCC: 4.45× (CRM-verified)Home Services Avg: 2–3×
SEO ROI 11.4×
CCC: 11.4× ($50K → $569K)Typical SEO ROI: 2–5×
Cost Per Lead $25 (lower = better)
CCC: $25 current CPLHVAC Avg: $91–$150
Organic Close Rate 54.7%
CCC: 54.7% (organic leads)Industry Avg: 15–25%
Lead Volume Growth +524%
CCC: 43 → 268 leads/moTypical growth: 30–60%

Industry sources: LocaliQ Home Services Search Ad Benchmarks 2025 · WebFX 2026 Home Services Marketing Benchmarks · HVAC industry CPL data from 99 Calls & Service Direct 2025. CCC figures from RG Tracking attribution × HousecallPro/ServiceTitan CRM verification.

Results

The Numbers That Tell The Story

4.8×
Revenue Growth
$451K → $2.18M
$993K
Net Marketing Profit
Revenue − Total Investment
$1.33M
CRM-Verified Revenue
Conservative Floor
4.45×
Return On Ad Spend
$263K → $1.17M
3,928
Leads Tracked
Full Attribution
$5.65M
Quote Pipeline
Total Opportunity
−88%
CPL Reduction
$202 → $25
+133%
Q3 Revenue Surge
$341K → $796K

* Revenue verified against HousecallPro + ServiceTitan CRM records. Attribution via RG Leads Tracking & Attribution.

$451K → $2.18M
One System. Every Channel. CRM-Verified. Ready to Scale.

Coastal Carolina Comfort partnered with ROI.LIVE in 2023 and saw 75% revenue growth in Year 1. By 2025, the marketing engine had generated $1.33M in verified revenue, $993K in net profit, and a $5.65M pipeline — with every efficiency metric improving every quarter.

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