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Case Study — Coastal Carolina Comfort × ROI.LIVE
2023 ENGAGEMENT START · $1,324,663 ANNUAL COMPANY REVENUE

$2.18M

UP 64.9% · $1,324,663 IN 2023 → $2,184,036 IN 2025

Coastal Carolina Comfort began working with ROI.LIVE in 2023. Annual company revenue grew from $1,324,663 that year to $1,472,624 in 2024 and $2,184,036 in 2025—an increase of $859,373 over two years.

A technician beside a residential HVAC unit.

HVAC service illustration from the earlier case. The pictured worker is not identified as a Coastal Carolina Comfort employee.

CHARLESTON, SC  ·  HVAC  ·  RESIDENTIAL & COMMERCIAL
+11.2%Company revenue: $1.325M in 2023 to $1.473M in 2024
+48.3%Company revenue: $1.473M in 2024 to $2.184M in 2025
The annual business record

From $1.325M in 2023 to $2.184M in 2025.

Annual company revenue grew in both 2024 and 2025. The chart also shows the business’s earlier years, before ROI.LIVE’s engagement began in 2023.

Company revenue · Calendar year · USD
$451,2692021
$754,7272022
$1,324,6632023
$1,472,6242024
$2,184,0362025

ROI.LIVE’s engagement began in 2023.

Annual company revenue increased $859,373 (64.9%) from 2023 to 2025. Source: Coastal Carolina Comfort’s company revenue records.

The work behind the record

Search, advertising and source tracking.

ROI.LIVE coordinated these areas within the fractional CMO engagement. Company revenue is the comparable business measure in this case; channel-assigned sales answer a different question.

SEO and Google Business Profile

Help local customers discover the services and find the information needed to enquire. Record organic and profile sources separately from paid advertising.

Google Ads

Connect search campaigns with relevant service pages and lead records. Assess attributed sales against the same period’s media, management and delivery costs.

Facebook Ads

Develop campaigns and track their enquiries through the sales process. Quoted project value remains an opportunity until the customer accepts the work.

Jason Spencer.
Jason Spencer.

The person coordinating the work

Marketing leadership stays close to the business.

The case records a fractional CMO engagement beginning in 2023, with search, advertising and attribution work coordinated together. The annual revenue series shows the business’s progression during that relationship.

The related scopes are fractional CMO leadership, Google Ads management and SEO work and reporting. Each scope identifies its work and measurement responsibilities.

Meet Jason Spencer
What the comparison tells an owner

The business grew in each full year shown.

Annual company revenue grew 11.2% in 2024, then 48.3% in 2025.

Growth rates use the exact annual amounts shown above. Assessing efficiency also requires comparable marketing costs, job costs and the timing of cash collection. The available channel summaries do not support a like-for-like industry ranking.

The engagement in context

Follow the full calendar years.

2023

The partnership begins

ROI.LIVE began coordinating marketing leadership, SEO and advertising during 2023. Company revenue for that year was $1,324,663.

2024

Revenue reaches $1,472,624

That is $147,961 more than 2023, an 11.2% increase across matching full calendar years. Source tracking supported a closer look at where enquiries and sales came from.

2025

Revenue reaches $2,184,036

Revenue increased $711,412 from 2024, a 48.3% gain over the full calendar year.

Reading the result

A larger business, with the comparison visible.

Coastal’s annual company revenue grew 64.9% during the engagement, from $1,324,663 in 2023 to $2,184,036 in 2025.

Source: Coastal Carolina Comfort’s annual company revenue records. Figures are before business expenses.

$1.325M in 2023 → $2.184M in 2025
64.9% reported annual company revenue growth · 2023 to 2025

The annual record shows a growing HVAC business during ROI.LIVE’s marketing engagement. A comparable result for your business needs a starting point, matching reporting periods and the costs required to deliver the work.

For a similar business decision, compare our marketing approach for home-service businesses with the Blue Tree website, search and booked-work case. Read each result within its own period and cost boundary.

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