An SEO agency measured on closed revenue, not on a rankings report.
What an SEO agency is supposed to do for you
| What you bought | What lands on your desk | Who owns the result | Price in writing |
|---|---|---|---|
| Directory listing service | Submissions and a login | You do | No |
| Rankings-first agency | A monthly PDF of keyword positions | You do | Sometimes |
| Traffic-first agency | Visitor counts and session charts | You do | Sometimes |
| ROI.LIVE | Pages that answer buyers, and the revenue line from your CRM | I do | Yes, below |
Why search pays while you sleep
Dated, named, and checkable
What ships, and who ships it
| Layer | What it means in your business | Who ships it |
|---|---|---|
| Demand map | Every question buyers in your market type, pulled from live search data instead of guesses | Jason |
| Page architecture | One page per service, per town you sell in, built so the pages never fight each other for the same buyer | Jason plans, the team builds |
| The pages | Written to the buyer’s question, with your proof, your jobs, and your names on them | Named writers and designers I direct |
| Technical fixes | Speed, crawl errors, mobile: the things that make a page hard for an engine to read | Named specialist |
| Google Business Profile | The map listing that decides who gets the call for local service work | Named specialist, Jason reviews |
| Citations and authority | Your name on the sites the engines already trust, so the trust transfers | Jason directs |
| Measurement | Which page produced which lead, traced through to booked work in your CRM | Jason |
Every specialist is a named person you can email. You reach me directly, not an account manager.
Google stopped being the only front door
- The technical layer an engine has to be able to read
- Pages built to the questions buyers ask, not to a keyword list
- Names, proof, and answers the engines can verify as an expert source
- Answers formatted the way assistants quote them
- Your questions mapped to what buyers ask ChatGPT and Gemini
- Citation check-ins shared with you as the signal develops, stated as early signal because that is what it is
What it costs
Open the retainer bands by revenue
| Your revenue | Typical monthly retainer | What it covers | Billed separately |
|---|---|---|---|
| $1M to $3M | $5,000 to $7,500 | One constraint at a time. Usually search, offer, or paid. | Ad spend, software |
| $3M to $6M | $7,500 to $12,000 | Full channel mix plus the measurement rebuild. | Ad spend, software, production |
| $6M to $10M | $12,000 to $15,000 | Full marketing ownership plus team direction. | Ad spend, software, production |
A $10,000 retainer with $8,000 of media behind it is an $18,000 month. Any operator who will not split those two lines is hiding one of them from you.
How many clients I carry
Jason Spencer
Five numbers. Impressions are not one of them.
Qualified leads or orders
Cost per acquisition
Revenue by channel
Pipeline or repeat rate
Blended return on spend
Who this is for, and who should not hire me
Hire me if
- You are between $1M and $10M with proven demand.
- You are already spending on ads or an agency and cannot tell what it produced.
- Buyers in your market search for what you sell.
- You can take the extra work when it arrives.
- You want the person setting the search strategy to own the number.
- You will act on what the data says, even when it contradicts you.
Do not hire me if
- You are pre-revenue. You need customers, not an SEO program.
- You want a listings service for a small monthly fee.
- You cannot take the leads when they come, because delivery is the constraint.
- You need page one in 90 days. That promise is a sales tactic.
- You want to own the strategy and have someone type the pages.
- You are unwilling to let the report name what is not working.
How to vet any SEO agency, including me
Open the red-flag list
- ⚠They guarantee page one. Nobody selling that controls the index.
- ⚠Their case study is a rankings screenshot with no revenue on it.
- ⚠The monthly report leads with impressions.
- ⚠No published price anywhere and no range on the first call.
- ⚠They cannot name the person who writes the pages.
- ⚠Their contract leaves the domain or the pages in their name.
- ⚠They have never lost a client.
- ⚠They quote a traffic number from a tool instead of a lead number from a CRM.
Two of those eight are ones I would fail if I let things slip. A checklist that cannot indict the person publishing it is a brochure.
Questions owners ask before they book
What does an SEO agency do?
It makes your website the answer buyers find when they search for what you sell: technical fixes, pages written to the questions your market asks, local signals such as your Google Business Profile, and reporting that ties the work to leads. The good ones report closed revenue. The rest report keyword positions.
How much does SEO cost per month?
ROI.LIVE retainers start at $5,000 a month and most land between $5,000 to $15,000, scaling with scope. Ad spend, software licenses, and third-party production are billed separately and never marked up. The bands by revenue are published on this page, and anyone who will not put a number in writing is hiding it.
How long does SEO take to work?
My honest calibration: the first readable movement inside 60 days, and the compounding 6 to 12 months in. Paid starts the day you turn it on, which is why the two run together while search builds. An operator who promises page one in 90 days is selling something he cannot control.
Is SEO still worth it now that everyone asks ChatGPT?
More than before. When someone asks ChatGPT, Gemini, or Claude for a business like yours, the assistant reads websites to compose its answer. The pages that rank in Google are the pages the assistants quote. One body of work, two ways it gets found.
What is the difference between SEO and AEO?
SEO is showing up when a buyer searches. AEO, answer engine optimization, is being quoted in the answer when a buyer asks an AI assistant. AEO stands on SEO because the assistants read your site: a site that answers real questions under a real name with proof gets both.
Do you guarantee page one on Google?
No, and neither does anyone who offers that guarantee, because none of us controls the index. What I commit to in writing is the work on this page, shipped on dates, and measured on a scorecard you can check.
What is included in the retainer?
The demand map, the page architecture, the pages, the technical fixes, the Google Business Profile work, the citation and authority layer, and the measurement. Search sits inside the full engagement here rather than on a separate invoice, because deciding what to build and building it should never have two owners.
Do you take two competitors in the same market?
No. Two direct competitors cannot both get the full machine, and an agency running both is arbitraging one of them in secret. If a competitor in your market signs, you will hear it from me before the contract.
Who writes the content?
Named writers I direct, working from your jobs, your proof, and your voice. The engines are hunting for the expert: standing out as a trustworthy authority with names and answers on the page is the whole game now, and it requires your material, not a content farm’s.
What happens to my website if we stop working together?
Everything is yours: the domain, the pages, the analytics property, the Google Business Profile, and the files, transferred in working condition. If an agency cannot tell you who owns the assets on the day you leave, assume the answer is that they do.
Do you do local SEO for service businesses?
Yes, and it is where service receipts run deepest: pools, HVAC, windows, landscaping. The map listing, the reviews, the town and service pages, and the number that matters, which is cost per booked job rather than map-pack position.
Can you work with my existing marketing person or web person?
Yes, and it is the most common setup. Your people keep doing what they do and gain someone senior setting the direction and unblocking decisions. I direct rather than replace, and I will say so straight if the role and the person are mismatched.
Why hire an agency at this price when cheap offers fill my inbox?
Cheap SEO and real SEO share almost nothing but the name. The product is the judgment deciding what gets built, and receipts you can check by client name and date. The $71.8K East Perry invested returned 18.56x; that is what the judgment is worth.
How do we start?
Book the free growth plan. Thirty minutes on my calendar. We open your accounts together, find the leaks live, and you leave with a written plan you keep whether we work together or not.