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SEO AGENCY · MEASURED ON CLOSED REVENUE

An SEO agency that connects search work to business results.

ROI.LIVE plans and delivers SEO for established ecommerce and service businesses. Jason Spencer owns the strategy, named specialists handle the agreed work, and reporting connects search performance to qualified demand and won revenue where the data permits. For businesses in Western North Carolina, see our Asheville marketing services.
No purchase required. Keep a brief summary and next steps.
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seo agency measured on revenue
 
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ILLUSTRATIVE RESULT
https://roi.live › seo-agency

SEO Agency Measured on Closed Revenue | ROI.LIVE

A service page should explain the work, show relevant evidence and make the next step clear. This stage is a design example, not an actual search position.
Useful pagesClear evidenceMeasured demand
directorylisting.example

A directory listing service

Useful when a business needs accurate listings. Ask which directories matter and how updates are verified.
agencyreport.example

A technical SEO specialist

Useful when access, indexing or site architecture needs focused expertise. Ask what will be fixed and how it will be checked.
top10list.example

An agency comparison guide

Useful when it discloses selection criteria, commercial relationships and the evidence behind its recommendations.
AI Overview
Search results can contain links, local results and generated answers. A clear, accessible page may be useful across those surfaces, but ranking in one does not guarantee a citation in another.
Illustrative sourcesNo engine result is claimed
ASKED AS A QUESTION · “WHO PRODUCED REVENUE?”
Illustrative search stage, not a screenshot or a rank claim. The examples show different kinds of source a buyer might inspect.
THE PROOF STRIP · CLIENT REVENUE, DATED AND NAMED
+65%REPORTED REVENUE
Coastal Carolina Comfort · HVAC
Reported annual revenue grew from $1.32M at the 2023 engagement start to $2,184,036 in 2025, about 65%. This is company growth, not an isolated SEO result. Read the Coastal case.
2023 START TO 2025 · COMPANY REVENUE
25.7xRECORDED SALES / LINK INVESTMENT
Windows Source of Houston · windows and exteriors
September 18, 2024 to April 30, 2025: $578,646.82 in recorded SEO/GBP sales divided by $22,500 in tracked link investment. Agency fees are excluded. This is a revenue-to-tracked-investment ratio, not net profit.
LIMITED COST BASIS · NOT NET PROFIT
$906PER MARKETING-SOURCE PROJECT
Blue Tree · pool and outdoor living
August 2025–August 2026: $163,062 in advertising, agency and website investment for 180 signed projects worth $4.16M—$906 in recorded marketing cost per project. Internal sales payroll and job delivery costs are separate. Read the case and definitions.
AUG 2025-AUG 2026 · RECORDED COST
01
THE FLIP

Two ways to review a search programme.

Use the page and the measurement together. Neither a search position nor a revenue number tells the whole story alone.
REVIEW THE PAGE

What can the buyer learn?

Check the purpose of the page, the evidence behind its claims and whether the next step is useful.
ScopeWhat service or question does it cover?
EvidenceCan the reader check the claims?
Next stepDoes the enquiry journey work?
AccessCan the relevant crawler reach it?
Hover or tap to flip
REVIEW THE SOURCES

A useful page still needs a measured result.

ObserveSearch impressions, clicks and query fit
VerifyQualified enquiries and source gaps
CompareDated AI mentions and citations, if in scope
Separate the measuresA rank, citation and sale are different events.
TEST EACH SURFACE
BEFORE · THE REPORT

Start with search diagnostics.

Impressions, clicks and query position help explain discovery. Inspect the trend and the questions attracting the right audience.
Line 1Impressions
Line 2Sessions and clicks
Line 3Average keyword position
Add contextQualified demand and conversion
Hover or tap to flip
AFTER · THE SCORECARD

Connect the diagnostics to outcomes.

01Qualified leads or orders
02Cost per acquisition
03Revenue by channel
04Pipeline or repeat rate
05Blended return on spend
AGREED DEFINITIONS · DATED COMPARISONS
02
THE DEFINITION

What an SEO agency is supposed to do for you

SEO improves the accessibility and relevance of a site in organic search.
An SEO agency researches search demand, improves page architecture and content, resolves technical problems and measures results. Local businesses may also need Google Business Profile work. ROI.LIVE scopes those tasks around your customers and business economics.
The business aim is qualified demand. Search diagnostics explain how people discover the pages; the enquiry and sales records show what happened next. Attribution gaps and sales lag remain part of the report.
Choose the scope that matches the problem
ServiceUseful forEvidence to request
Listing maintenanceCorrecting important business listingsThe relevant sites, changes and verification
Technical SEOAccess, indexing, speed or architecture problemsA prioritized audit and tested repairs
Content programmeUseful pages missing or failing the buyer’s taskIntent map, sources, drafts and review process
Integrated engagementSeveral connected marketing constraintsNamed owners, bounded scope and business reporting
03
THE MATH

Compare the costs before comparing the return.

These two channel ratios use different cost bases. They are not a test proving that one channel is more profitable.
ORGANIC SEARCH · WINDOWS SOURCE OF HOUSTON
25.7×
September 18, 2024 to April 30, 2025: $578,646.82 in recorded SEO/GBP sales divided by $22,500 in tracked link investment. Agency fees are excluded. This is a revenue-to-tracked-investment ratio, not net profit.
BESIDE
PAID META · SAME CLIENT
4.9×
September 18, 2024–April 30, 2025: $170,893.50 in recorded Meta sales divided by $35,194.81 in Meta ad spend = 4.86x. Agency fees and fulfilment costs are excluded.
SEO/GBP and Meta served different demand and used different cost denominators. The figures describe that account’s recorded results; they do not isolate causality or establish that organic search returns five times more than paid media.
Useful pages can keep attracting visitors after publication, but they still need maintenance and compete in changing results. Advertising can generate demand while it runs and can also have delayed effects. Plan using contribution, cost and cash timing.
04
GOOGLE AND CHATGPT

Google stopped being the only front door

Buyers ask ChatGPT and Gemini the same questions they used to type.
Search and AI products can draw on overlapping sources. We first make useful pages accessible, then observe the relevant search and AI surfaces separately. An indexed page is not automatically cited or included in model training.
The foundation
FIRST
  • The technical layer an engine has to be able to read
  • Pages built to the questions buyers ask, not to a keyword list
  • Names, proof, and answers the engines can verify as an expert source
The AI layer
SECOND, ON TOP
  • Useful answers with checkable supporting sources
  • Your questions mapped to what buyers ask ChatGPT and Gemini
  • Dated citation checks with their questions, sources and sampling limits
Some SEO and AI visibility tasks overlap. Additional research or measurement may still require work, so compare the deliverables and count shared work once.
05
THE WORK

What ships, and who ships it

You are buying pages that answer buyers and a number in your CRM.
Here is the line, layer by layer. No pooled queue and no account-manager relay: the specialists are named people you can email, and I am the one setting what they build.
The search work and its owner
WorkDeliverableOwner
Demand and intentA sourced question set and distinct page mapJason plans; client checks business facts
Page contentAgreed page queue, sources and reviewed draftsNamed writers and designers
Technical accessPrioritized crawl, canonical, link and performance repairsNamed specialist
Local presenceAccurate eligible profile and useful local evidenceSpecialist with client verification
EvidencePermissioned case material and relevant public sourcesClient supplies; team verifies
MeasurementPre-change baseline and dated search/business reviewJason and the measurement owner
06
THE RECEIPTS

Dated, named, and checkable

Every number below has a client name on it. Ask for the method on the call.
COASTAL · REPORTED COMPANY GROWTH
+65%
Reported annual revenue grew from $1.32M at the 2023 engagement start to $2,184,036 in 2025, about 65%. This is company growth, not an isolated SEO result. Read the Coastal case.
2023 START TO 2025 · REPORTED
WINDOWS SOURCE OF HOUSTON · WINDOWS & EXTERIORS
25.7×
September 18, 2024 to April 30, 2025: $578,646.82 in recorded SEO/GBP sales divided by $22,500 in tracked link investment. Agency fees are excluded. This is a revenue-to-tracked-investment ratio, not net profit.
LIMITED COST BASIS
BLUE TREE · POOL & OUTDOOR LIVING
$906
August 2025–August 2026: $163,062 in advertising, agency and website investment for 180 signed projects worth $4.16M—$906 in recorded marketing cost per project. Internal sales payroll and job delivery costs are separate. Read the case and definitions.
PER MARKETING-SOURCE PROJECT
BLUE TREE · MARKETING-SOURCE PROJECTS
180 projects
August 2025-August 2026: 180 marketing-source signed projects with $4,156,970.01 in booked contract value. Signed projects are not unique customers, collected cash or profit. Read the case and definitions.
AUG 2025-AUG 2026 · MARKETING SOURCES
BLUE TREE · WHOLE MARKETING PROGRAM
25.5×
August 2025-August 2026: $4,156,970.01 in marketing-source booked contracts divided by $163,061.62 in recorded ad, agency and website investment = 25.5 times. This whole-program ratio is not Google Ads-only, SEO-only or profit.
BOOKED VALUE / RECORDED INVESTMENT
COASTAL CAROLINA COMFORT · HVAC
$1.32M → $2.18M
Reported annual revenue grew from $1.32M at the 2023 engagement start to $2,184,036 in 2025, about 65%. This is company growth, not an isolated SEO result. Read the Coastal case. The documented 2026 acquisition is a later event; we do not claim marketing caused it.
COMPANY REVENUE · 2025
07
PRICING · PUBLISHED AUGUST 2026

What it costs

Published, not “contact us for a quote.”
THE RETAINER · ROI.LIVE
$5K to $15K
ROI.LIVE engagements start at $5,000 a month, with most ranging from $5,000 to $15,000. The written scope defines the work, deliverable volume, review rounds, term and separate costs. Media, approved software and agreed third-party production are separate, billed at cost.
PRODUCED
EXAMPLE MONTHLY BUDGET
$10K + $8K
Illustration: $10,000 management plus $8,000 in media is $18,000 before other agreed costs. Revenue alone does not determine the right scope.
Search can sit inside a broader engagement or require a focused repair. We agree the constraint, deliverables and capacity before proposing the retainer. A lower-priced specialist can be a better fit for a narrower job.
What the fee and scope must specify
Compare the whole engagement
Cost or commitmentWhat to agree
Management feeROI.LIVE starts at $5,000 a month, with most engagements between $5,000 and $15,000. The actual fee follows the required work and capacity; company revenue does not assign a package.
People and outputName the accountable operator and specialists. State executive availability, included hours or deliverable quantities, review rounds and acceptance checks.
Separate costsMedia, software and approved outside production. Disclose any additional management fee or markup before commissioning work.
Term and changesInitial term, renewal, cancellation notice and handover. Extra pages, channels or integrations require an agreed scope and cost change.

Illustrative budget: $10,000 management plus $8,000 media totals $18,000 before other agreed costs. Compare the full cost with contribution and cash timing. See the CMO cost example.

Under $1M in revenue? Book the free call anyway. I will hand you a do-this-first list instead of an invoice if that is what the numbers say.
08
CAPACITY

How many clients I carry

6
CLIENT CAP · AVAILABILITY CONFIRMED
Jason’s stated cap is six engagements. Actual capacity also depends on scope, team workload and cover. We confirm the people and availability before an engagement starts.
Competitor conflicts are checked before signing. No two direct competitors in the same market under the agreed conflict policy.
Ask every provider who will do the work, what else they carry and who covers an absence. The answer should fit the scope, not an arbitrary universal client count.
09
THE PERSON ON YOUR ACCOUNT

One accountable owner and named specialists.

01
Jason Spencer sets the search strategy
30 years building and running businesses, 18 of them in digital marketing, across 55+ industries, from Asheville, North Carolina. He did not start in a marketing department. He started in corporate IT in Philadelphia, left in 2004 to build an IT services company to a team of twelve, and sold it in 2008 to build ROI.LIVE.
02
Named writers and designers ship the pages
You get their names in week one. They are people you can email, not a pooled queue.
03
A named technical specialist clears the path
Speed, crawl errors, mobile: the things that make a page hard for an engine to read.
04
The result lands in your CRM
Connect page and enquiry records to won work where the available identifiers allow it. Report missing sources and duplicates rather than assuming a complete trail.
THE OPERATOR, IN FOUR DATED FACTS
2004
Left corporate IT to build an IT services company. He carried that payroll, so he has been the one signing it.
2008
Sold that company and built ROI.LIVE. The agency has been run by an operator ever since, not by a holding company.
55+
Industries served across 30 years of building. Deepest receipts: pools and outdoor living, HVAC, windows and exteriors, landscaping, and DTC ecommerce.
References
Ask for a relevant client reference and the dates of the engagement. Discuss who stays accountable for your work.
10
THE MONTHLY REPORT

Five business measures, supported by search diagnostics.

Read search diagnostics alongside business outcomes.
01
DEMAND

Qualified leads or orders

Count enquiries or orders that meet the agreed qualification criteria. Keep the definition stable and show source gaps.
02
EFFICIENCY

Cost per acquisition

What each one cost to produce, so search can be judged beside paid on the same line.
03
SOURCE

Revenue by channel

Reconcile channel records with the CRM, keeping missing and overlapping attribution visible.
04
PIPELINE

Pipeline or repeat rate

For service businesses, booked work. For ecommerce, repeat revenue. The quality line.
05
THE SCORE

Blended return on spend

Company revenue divided by the defined marketing cost base. Review it with contribution and cash timing; it is not a net profit measure.
An agreed scorecard, written recommendation and review call each month. Keep definitions stable enough to compare periods. Search impressions and clicks remain useful diagnostics alongside business outcomes.
11
FIT

Who this is for, and who should not hire me

I will tell you on the first call, not after the first invoice.

Hire me if

  • You are between $1M and $10M with proven demand.
  • You are already spending on ads or an agency and cannot tell what it produced.
  • Buyers in your market search for what you sell.
  • You can take the extra work when it arrives.
  • You want the person setting the search strategy to own the number.
  • You will act on what the data says, even when it contradicts you.

Do not hire me if

  • You are pre-revenue. You need customers, not an SEO program.
  • You want a listings service for a small monthly fee.
  • You cannot take the leads when they come, because delivery is the constraint.
  • You need page one in 90 days. That promise is a sales tactic.
  • You want to own the strategy and have someone type the pages.
  • You are unwilling to let the report name what is not working.
Deepest receipts: pools and outdoor living, home comfort and HVAC, windows and exteriors, landscaping, and direct-to-consumer ecommerce. Each has a named client with a number on this page.
12
THE SCORECARD

How to vet any SEO agency, including me

This is a discussion aid, not a validated hiring test. For each question use 0 = no answer, 1 = an unsupported claim, 2 = specific evidence with a gap, 3 = evidence you can verify. Do not add the numbers into an automatic hire/reject rule. Unresolved ownership, budget or accountability terms need fixing before signing.
01
Show me one client result with a name, a date, and a number.
Our answer

The Windows Source SEO/GBP ratio and Blue Tree cost-per-job measure are stated with dates and cost bases on this page. They answer different questions; neither proves incremental SEO profit.

02
Who writes and ships the pages, by name?
My answerNamed writers, designers, and a named technical specialist. You get their names in week one, and you can email them.
03
What number is the monthly report built on?
Our answer

Search discovery and page use, then qualified enquiries, cost, won revenue and attribution limits. Diagnostic metrics help explain the business result.

04
What does it cost, published?
Our answer

Engagements start at $5,000 a month, with most between $5,000 and $15,000. The actual quote follows the agreed scope and capacity. Media, software and approved outside production are separate.

05
How many clients do you carry, and will you take my competitor?
Our answer

Jason’s stated cap is six engagements. Current availability, specialist workload and competitor conflicts are confirmed before signing.

06
Who owns the site, the pages, and the accounts if we stop?
Our answer

The contract identifies the client’s accounts and custom work, any licensed assets, and the handover process. Read those terms before signing.

07
What did an engagement that fell short look like?
Our answer

Ask for a permissioned example describing the starting hypothesis, work, result and resulting decision. Respect client confidentiality while checking enough evidence to assess the explanation.

Checks to resolve before signing
  • Read the scope, fee, term and ownership clauses.
  • Ask what a case measures and which costs it excludes.
  • Get the names, workload and contact details of the people doing the work.
  • Inspect a sample report that connects search diagnostics to qualified demand.
  • Clarify competitor conflicts and the handover process.
  • Reject guarantees of a search position that the provider cannot control.
13
QUESTIONS

Questions owners ask before they book

What does an SEO agency do?

An SEO agency researches search demand, plans and improves useful pages, resolves technical access problems and measures results. Local work may include Google Business Profile and accurate business listings. The scope should name the tasks, owners and checks.

How much does ROI.LIVE SEO cost?

ROI.LIVE engagements start at $5,000 a month, with most ranging from $5,000 to $15,000. The written scope defines the work, deliverable volume, review rounds, term and separate costs. Media, approved software and agreed third-party production are separate, billed at cost.

How long does SEO take to work?

Timing depends on your site, competition and the work needed. We agree milestones, record the starting point and review progress together.

Will pages that rank also appear in AI answers?

Sometimes they may, but there is no automatic correspondence. Useful accessible content can serve both surfaces. We measure search performance and dated AI mentions or citations separately.

Who writes and approves the content?

Named specialists write from your business facts and permissioned evidence under Jason’s direction. Your team reviews the facts and proposed pages before publication. The scope sets volume and review responsibilities.

Who owns the website and accounts?

Your business controls its domain and business accounts. The written agreement identifies ownership of custom work, third-party licenses and the handover process. Review those details before signing.

THE NEXT STEP

Bring your numbers.

I will tell you whether search is your constraint, your ads are, or your measurement is. If it is not mine to own, I will say so.
Current capacity is confirmed before an engagement.