Fractional CMO services with a written scope.
What the retainer covers
| Function | Accountable decision | Who delivers | Scope boundary |
|---|---|---|---|
| Diagnosis, offer and positioning | Jason with the business owner | Jason prepares the diagnosis and priorities. | Record the baseline and evidence gaps before changes. |
| Budget and channel selection | Jason recommends; authorised human approves spending | Named specialist makes approved changes. | Platform spend is separate. |
| Paid search and social | Jason owns direction and review | Named paid-media specialist handles daily management. | Channels and creative quantities are agreed. |
| SEO and AI search visibility | Jason owns priorities and factual positioning | Search and content specialists build and check the pages. | No guaranteed ranking, recommendation or citation. |
| Email and SMS | Jason owns the plan and review | Named specialist builds and tests agreed flows or campaigns. | Licenses, consent requirements and send quantities are scoped. |
| Websites and landing pages | Jason owns direction and final agency review | Design and development specialists build; client approves facts and publication. | Page counts, integrations and revisions are written down. |
| Measurement | Jason owns definitions and interpretation | Specialists connect tags, reports and available sales records. | Unattributed revenue and data gaps stay visible. |
| Brand identity, video and photography | Jason can direct the brief | A scoped creative specialist or outside supplier produces it. | Outside production is quoted and approved separately. |
| PR, earned media and offline buying | Considered if relevant to the business | Existing partner or a separately scoped specialist. | Not automatically included; publication decisions belong to the outlet. |
| Existing staff and vendors | Client retains employment authority; Jason directs agreed marketing work | Your team and/or scoped ROI.LIVE specialists. | Staff replacement is not assumed. |
Costs outside the management fee
Paid to the platforms
Licensed in your name
Quoted before commissioning
What it costs
An example of the first 90 days
The diagnosis
The plan
Changes ship
Measurement
What this produced for other owners
Which products are worth advertising? East Perry’s team separated product-specific Shopping costs from other campaign spend to make that decision clearer. Explore the East Perry case.
Questions owners ask before starting
What do fractional CMO services include?
At ROI.LIVE they can include diagnosis, offer and positioning decisions, budget priorities, team direction, measurement and specialist delivery. The written scope states the included work, hours or quantities and acceptance checks. The sample month on this page is illustrative, not a package promise.
What is billed separately?
Platform media charges, software and approved outside production are separate from the management fee. Quotes disclose any additional management fee or markup. New channels, assets or integrations require a written scope change before extra work or spending.
How much do the services cost?
ROI.LIVE engagements start at $5,000 a month, with most between $5,000 and $15,000. The written scope sets the fee, executive availability and specialist work. Media, software and approved outside production are separate. Before work starts, the agreement states the initial term, renewal, cancellation notice, payment dates and handover. There is no universal month-to-month or 90-day commitment promised on this page.
When is the baseline recorded?
Before intervention. ROI.LIVE records the available spend, sales outcomes, margin and tracking coverage, then keeps a dated change log. Later reviews allow for sales lag, seasonality and source gaps rather than claiming every dollar is attributable.
For the reporting method, use the five-slide CMO board-deck template and the guide to presenting marketing ROI to a board. Both separate worked examples from company evidence.
Can you direct our current team?
Yes. The scope can use your employees or agency, named ROI.LIVE specialists, or both. Your company retains employment authority. Each task has a delivery owner and reviewer.
How do we start?
A free 15-minute growth call to review your goals, headline numbers and fit. You leave with a brief summary of the conversation and next steps. Account-level investigation, forecasts and a full written strategy require separate agreed work. The separate $2,500 Snapshot provides a scoped written diagnostic after access, payment and delivery terms are agreed.
