ROI.LIVE / Asheville, North Carolina
An Asheville marketing agency for owners who need a clear plan and the people to carry it through.
ROI.LIVE brings fractional CMO leadership, SEO, AI search visibility, web design and paid media together. Jason Spencer owns the direction, with a named team and an agreed scope for the work.
Based in Asheville. Available for U.S. and international engagements.
Asheville / Ecommerce design
A chocolate maker’s website needs to help someone choose a gift online and help someone else plan a visit. Those buyers arrive with different questions.
Our French Broad Chocolates design showcase brings the old website and new Shopify design together. Explore the approach to product selection, gifting and The Riverside’s role in search discovery.
See the website design showcaseSeptember 2026 · New website design in preview
Asheville client / East Perry
East Perry was an Asheville-based home-textiles client of ROI.LIVE. Our three-year partnership included fractional CMO support, SEO, paid advertising, email/SMS and a Shopify website redesign.
Annual Shopify revenue
6.5×$395,821 in 2022 → $2,566,017 in 2025
Source: East Perry client KPI workbook. Total Shopify revenue across the store, before business expenses; rounded to the nearest dollar.
Explore East Perry’s growth and the work
Revised navigation, larger product photography and fuller product pages helped shoppers explore the range. See the archived before-and-after views in the case study.
See the website redesignLeadership + delivery
You may need someone to lead the whole marketing plan, or a team to carry out a defined project. We agree the responsibility, delivery and reporting before work starts.
Senior direction for priorities, budget recommendations and the people carrying out the plan.
02Technical checks, useful service pages and accurate business information for the searches your customers make.
03Clear answers and credible evidence, with checks of which businesses and sources AI engines mention.
04Page planning, copy and development that help customers understand your business and take the next step.
05Channel planning and advertising connected to landing pages and a shared definition of a qualified enquiry or sale.
06Campaigns and customer follow-up that support repeat orders and the next buying decision.
For ongoing ecommerce needs, explore Shopify management. For a defined advertising channel, see Google Ads management.
The place we call home
Asheville businesses serve year-round residents, visitors planning a trip and customers who discover a product here and order it again from home. Those customers need different things from your website.
The region’s economy spans hospitality, healthcare and manufacturing, alongside its shops and creative businesses. Growth starts with deciding which customers you want to reach, then making it easier for them to choose you.
Your marketing plan should be easier to follow than an I-26 detour.
Explore the region’s economy
ROI.LIVE in Asheville
ROI.LIVE is a service-area marketing agency based in Asheville. We meet clients by arrangement; there is no walk-in office.
Call (828) 242-7207
View ROI.LIVE on Google Maps
Asheville is home
We welcome enquiries from Asheville and the surrounding area, including Weaverville, Black Mountain, Hendersonville, Arden and Fletcher.
If your business reaches further, the plan should too. We scope U.S. and international engagements around the markets you serve, the work required and the hours your team works.
Get to know ROI.LIVEA homeowner comparing contractors needs to know where you work, what you do and why they should trust you. Our home services marketing approach follows that decision. We review service-area information, Google Business Profile details, local search results and the enquiry route together.
An ecommerce buyer needs product detail, delivery information and a reason to choose you. Explore how we connect acquisition and repeat purchases through ecommerce marketing. The broader service and product pages should answer that buyer’s questions, while local pages help people planning a visit.
We give each page a clear purpose and connect the pages where it helps the buyer. Reporting separates the markets and enquiries so you can see what the work is producing. For companies selling to other businesses, our B2B marketing work connects enquiry quality with the sales handoff.
Before you compare proposals
A website project, a search campaign and a fractional CMO engagement solve different problems. Start with the decision you need help making. Then compare what each proposal includes.
| Your situation | A useful starting scope | What to confirm in writing |
|---|---|---|
| You need priorities and someone to coordinate the work. | Fractional CMO leadership, with delivery assigned to your team, existing partners or ROI.LIVE. | The named leader, decision authority, included availability, delivery owners and review cadence. |
| Your website makes it hard to understand the offer or enquire. | A website build or redesign with an agreed page map and conversion path. | Copy, design, integrations, redirects, analytics, review rounds, hosting and support after launch. |
| The right customers struggle to find or evaluate you. | SEO and AI search visibility, scoped to the markets and buyer questions that matter. | The starting search results, content and technical work, business-profile responsibilities, reporting and evidence behind claims. |
| You need to improve a defined acquisition or retention channel. | Paid media or email marketing with a clear sales or repeat-purchase objective. | Agency fees and media costs, creative and landing-page capacity, account access, approvals and the definition of a qualified result. |
Put the agency fee next to advertising spend, software, outside production and the time your team must contribute. A lower fee can cover less work. A larger scope only helps if your business needs it and can support it.
Use our current engagement options and pricing as a starting point. The written proposal sets the work, fee, term and cancellation notice. Website projects depend on the page map, content, integrations and migration requirements; the website cost guide explains those decisions.
At ROI.LIVE, Jason Spencer owns strategy and performance review. Your scope names the people delivering the work and the capacity included. Bring existing agency or in-house responsibilities into that conversation so the plan assigns a clear owner to each task.
Ask to see work that resembles your problem. The East Perry figures above describe store revenue across stated years; the French Broad Chocolates page shows design work. Those are different kinds of evidence, and each case explains what it supports.
Know what changed
An Asheville enquiry and an out-of-state order can both matter. Agree what counts before the work begins, then follow each through to the business outcome.
Read the agency selection guideTrack Google Business Profile calls and website visits alongside qualified enquiries from the service area. A call needs qualification; a calendar click alone does not establish that someone booked.
Separate geographic markets in reporting and follow enquiries to won work, or orders to repeat purchases and margin where the records support it. Compare like periods and account for seasonality and changes in spend.
Record the query, location, device and date for search checks. For AI answers, repeat the same buyer questions and save the response and cited sources. A brand mention, a linked citation and a qualified enquiry measure different things. Keep those counts separate.
Review what shipped, what the data shows and what needs to change. Indexing and visibility can take time; neither a page launch nor a single AI answer proves an increase in sales.
Review the work
Read the client work, understand who will own the plan and compare the scope before you decide.
Before we talk
Yes. ROI.LIVE is based in Asheville, North Carolina, and led by founder and fractional CMO Jason Spencer. We work with local businesses and take on U.S. and international engagements.
We welcome enquiries from Asheville and surrounding communities, including Weaverville, Black Mountain, Hendersonville, Arden and Fletcher. We agree how meetings and delivery will work before the engagement starts.
Yes. We can plan local discovery and broader customer acquisition together. A shop with a national ecommerce business, for example, needs different pages and campaigns for visitors planning a local visit and customers buying online.
Yes. We can combine technical SEO, useful service pages, accurate business information and checks of answers returned by AI search engines. AEO means answer engine optimization; GEO means generative engine optimization. The scope defines which questions, markets and engines we will measure.
The cost depends on the leadership and delivery your business needs. The pricing section on our homepage explains the current engagement options. A proposal states the work, fees, responsibilities and approval process before you commit.
Bring your website, the markets you want to reach and the business question you want help with. If you have sales or marketing reports, those can help us understand where to start.
Talk with ROI.LIVE
Start with the business you have today and the customers you want to reach.
Start with Jason