About ROI.LIVE · Asheville, NC
Know the people
behind the plan.
Your business deserves marketing led by someone who understands what it takes to run one.
ROI.LIVE brings fractional CMO leadership and specialist delivery together. Jason Spencer leads the direction, with the people and scope your business needs. Based in Asheville, North Carolina, we take on U.S. and international engagements. We agree scope, working hours and reporting before work starts.
The person running the business
You should know who owns the next decision.
You may already have good people working on your marketing. A website specialist. Someone running ads. A team sending emails. The harder question can be how that work fits together and what deserves attention next.
Our role is to connect that work to the business you want to build. You keep the decisions that belong to you. Your marketing lead sets priorities, coordinates the agreed work and explains what the evidence supports.
Read how we think about marketing return and compare the ROI.LIVE services and working arrangements available for that work.
The story so far
Business ownership
came first.
Before ROI.LIVE, Jason built an IT services business. Leading an operation meant being responsible for the work and the people doing it.
That experience shapes how we approach a marketing engagement: understand the business, agree on the work and stay close enough to make informed decisions.
More about Jason- 2004
An IT services business
Jason launches a brick-and-mortar IT services company. The business grows to a team of 12 traveling and in-store technicians.
- 2008
ROI.LIVE begins
After selling the IT business, Jason turns his focus to digital marketing and founds ROI.LIVE.
- Today
Still working with owners
ROI.LIVE provides marketing leadership and scoped delivery for businesses across the United States, from its base in Asheville, North Carolina.
The work spans ecommerce, home services and B2B. The plan starts with the customer, the business economics and the team’s ability to deliver.
A real business, with a story to tell
The website should help people understand the company they’re choosing.
For Blue Tree Outdoor Living, that meant expressing more of the company’s character and connecting its story across the website.
Jérôme described what had been missing. His words explain the human purpose behind the work.
Read the Blue Tree caseFrom the client conversation · 23 seconds
“Giving you the story
of the company.”
Jerome Besnard
Sales and Marketing Manager, Blue Tree Outdoor Living
This excerpt describes the website experience. The full case keeps the business results, dates and measurement limits beside the evidence.
Read the transcript
“There was no emotion really transpiring from the website. And so it was very rigid and static.”
“Yeah, so going back to the brand voice, it was quite impressive.”
“It was not just one webpage. It was multiple webpages connecting together and giving you the story of the company. That’s exactly what was missing on the previous website.”
How the work comes together
Clear responsibility.
People who can do the work.
The engagement defines who makes each decision, what the specialists will deliver and how much capacity is available. A list of services should not leave you guessing who is responsible.
You set the business direction.
Your priorities, customer knowledge and operating constraints shape the plan. You retain business decisions and agreed approvals.
Jason connects the plan.
Your marketing lead sets the priorities, coordinates the scope and reviews the evidence with you.
See how the CMO role worksSpecialists carry out the work.
Named responsibilities and agreed capacity cover the work in your proposal. The scope identifies outside costs and production needs.
What guides the relationship
The explanation
matters too.
You should be able to understand the recommendation and ask a direct question about it. These are the standards we bring to the work.
Make the work understandable.
Explain the decision in language the person funding it can use. Keep the source and the limitation close to the claim.
Give an honest answer.
Discuss what is working and what needs to change. Be clear when the evidence cannot yet answer the question.
Stay close to the business.
Marketing decisions need context: customers, product or project mix, cash and the team’s ability to fulfill the work.
Keep people responsible.
Our tools support research, production and review. A person owns the recommendation and the work agreed with you.
Technology in service of the work
People review what
the tools produce.
ROI.LIVE uses AI-assisted workflows for research, drafts and analysis. The team checks the sources, the business context and what is ready to publish.
Our search work includes traditional search and AI visibility. We review how the business appears, check the supporting evidence and define the improvements within the agreed scope.
Explore AI search visibilityBefore the recommendation reaches you
Process illustration. Your proposal defines the actual work and responsibilities.
Choosing the right relationship
Start with the business
you have today.
We work with established businesses that want marketing leadership and have the capacity to act on the plan. The fit depends on demand, economics, resources and the work you need.
A smaller defined project may be the right starting point. If the business is still testing its offer or cannot fund the work, we should talk about that before an agreement.
Review the scope and costsA conversation with an owner
Tell us what you’re
trying to build.
Bring the business, the numbers you have and the question you want to work through. We’ll discuss where you are and whether ROI.LIVE fits the next stage.
A 15-minute conversation. No purchase or ongoing commitment required.