Google and AI search booked value: +95.0% year over year.$145,951 in August 2025 → $284,655 in August 2026. Signed work from Google organic search, Google Business Profile and AI Search. Read the wider engagement results ↗
“I've already recommended Jason to two or three people.”
Jerome Besnard Sales and Marketing Manager, Blue Tree Outdoor Living Excerpt from the recorded client testimonial
Pixel-art setting by ROI.LIVE · Decorative illustration
The business behind the work
A 43-year reputation. A new way to explain the work.
Blue Tree Outdoor Living builds pools, landscapes and hardscapes across Southeastern Pennsylvania. Its website needed to help homeowners understand the company and make a considered project decision.
The peopleThe Blue Tree Outdoor Living crew.The workTelford patio and landscape renovation. Project photograph supplied by Blue Tree Outdoor Living.
The broader engagement begins.
ROI.LIVE began the broader marketing engagement. Jason Spencer coordinated the website, search, paid media, lead tracking and reporting.
The new website launches.
A new way for homeowners to understand Blue Tree and its work.
The site enters the conversation.
Blue Tree's sales team was hearing customers refer to the site's explanations during conversations about their projects.
Jerome BesnardSales and Marketing Manager, Blue Tree Outdoor LivingRecorded testimonial · July 2026
“It was multiple webpages connecting together and giving you the story of the company.”
Read the full quote
“It was not just one webpage. It was multiple webpages connecting together and giving you the story of the company. That's exactly what was missing on the previous website.”
The website and the sales process share the same questions.
21pages brought together at the June 2026 launch
Show the work. Explain the decision.
Inside the website
Real project imagery
The people behind Blue Tree
Financing information
Service-specific routes to an estimate
01
See the work.
Real project photography shows the pools, hardscapes and landscapes Blue Tree builds.
02
Understand the project.
Service pages explain the process, financing and questions that arise before an estimate.
03
Start a conversation.
An estimate request connects the website to Blue Tree’s sales team.
Buyer education
Comparing bids / Understanding the process / Dealing with township requirements
How the website connects project information with an estimate request.
↳
Search work made the services and locations clearer to search systems. Reporting followed recorded sources into inquiries, estimates and signed projects.
Follow the record
Connect the work to the commercial record.
Recorded source
Inquiry
Estimate
Signed project
What the program costs
Google and Meta delivery
Agency fees
Website investment
beside
What the dashboard recordsBooked work.
Marketing-source results, total company results, projects and customers have distinct definitions.
That gives Blue Tree a basis for its monthly decisions: which sources are producing work, what the program costs and where the next improvement belongs.
The new bluetreelandscaping.com went live in June 2026 with 21 pages built to turn a visitor into an estimate request. Real project photos, financing options with named lenders, the people behind the 43-year company, and service pages for what Blue Tree sells now share one clear path to a quote.
Before Old site · early 2026After New site · live June 2026
"Awesome work on the new website. Thank you all!"
CO
Chad OchnichVice President, Blue Tree Outdoor Living
Blue Tree’s earlier website and the redesign launched June 10, 2026.
Search recorded in the CRM
+95.0% YoYGoogle and AI search booked value. $145,951 in August 2025 → $284,655 in August 2026
4 → 8signed projects · August 2025 → August 2026
An additional $138,704 in signed work year over year.
August 2026 · Signed work by source
Google organic search
$125,751
Signed contract value · August 2026
5 signed projects
Google Business Profile
$130,811
Signed contract value · August 2026
2 signed projects
AI Search
$28,093
Signed contract value · August 2026
1 signed project
Source: Blue Tree’s CRM, August 2025 and August 2026. Signed contract value from Google organic search, Google Business Profile and AI Search.
What the sales team heard
The website reached the sales conversation.
Two accounts from Blue Tree. August 2026. Reported by the people who spoke with the leads.
Chris DiVitoPool Designer/Sales Blue Tree Outdoor Living
From Chris’s emailEmail excerpt
“Teaching how to compare bids, deal with township etc. was hugely helpful”
A new lead had made a point of praising the website’s educational content. Jérôme’s reply identified that lead’s source as ChatGPT.
Read the full quoted passage +
“Teaching how to compare bids, deal with township etc. was hugely helpful for them to understand the process and the transparency is really appreciated.”
Chris DiVito, email to Blue Tree’s sales leadership, August 10, 2026. Chris reported the buyer’s feedback; Jérôme Besnard supplied the ChatGPT source in his reply.
A separate account
A backyard plan led to a recommendation.
Jérôme described a homeowner who said ChatGPT had referred her to Blue Tree while she was planning her backyard.
01Planning a backyardThe homeowner was using ChatGPT.
02Finding a professionalShe reported a referral to Blue Tree.
03Hearing it in salesJérôme retold the account at the meeting.
These experiences were reported by Blue Tree’s sales team.
Search visibility since the June website launch
Google organic · September 2, 2026
146first-page organic rankings.
Across Blue Tree’s 434 tracked keywords.
47of those rankings are at #1.The first organic position.
47 at #199 at positions 2–10
Each square represents one of the 146 first-page keyword rankings. The 47 gold squares are at position one.
The prelaunch snapshot. The September report.
Organic position
Before launchJune 9, 2026114 keywords tracked
Expanded trackingSept 2, 2026434 keywords tracked
#1The top position
4
47
Top 3
7
80
Top 5
10
104
Top 10First page
17
146
Top 20
25
203
Top 100
31
232
Tracking expanded. 114 to 434 keywords.
We added 320 keywords on June 15. They have no June 9 observations, so these columns show the coverage recorded at each date, not growth across an unchanged set. The bars share a 0–434 keyword scale.
Source: SE Ranking September 2 export, Google USA localized to Schwenksville, PA. Both columns use single-day organic positions. Counts are cumulative: a #1 ranking also counts in the top 3, top 5 and other thresholds. Local-pack positions are measured separately. June 9 is the day before the website launched.
The same 434 keywords at both dates
109 more first-page rankings.
First-page organic rankings rose from 37 to 146 after tracking expanded. June 15 is the first date with observations for the full set, five days after launch.
37June 15, 2026
→
146Sept 2, 2026
+109 first-page rankings · Same tracked set.
How the original 114 keywords changed
For a strict comparison, the original 114-keyword set recorded 24 first-page rankings on September 2. The additional 320 keywords account for 122 of the current 146 first-page rankings. On June 9, the original set contained 31 keywords with a recorded organic rank and 83 observed without a rank.
Supporting comparison: the original 114 keywords at both dates
Position threshold
June 9
September 2
#1
4
6
Top 3
7
7
Top 5
10
10
Top 10
17
24
Top 20
25
37
Top 100
31
44
Examples with a documented June 9 baseline
Keyword
June 9
September 2
plunge pool builders
6
2
custom pools and landscaping
2
1
outdoor hardscaping
Observed, unranked
7
custom pool designers
Observed, unranked
7
custom pools
Observed, unranked
8
Blue Tree in Google's AI Overviews
The September 2 export records Blue Tree appearances for 43 of the 140 tracked keyword results with an AI Overview.
September 2, 2026 snapshot of Blue Tree’s AI Overview coverage.
The broader marketing engagement
Read the booked work beside the investment.
The 13 comparable months from August 2025 through August 2026 include $4.16 million in marketing-source booked contracts. This record covers paid media, search, the website and other marketing work.
August 1, 2025-August 31, 2026
$4,156,970Marketing-source booked contracts
÷
$163,062Recorded ad, agency and website investment
=
25.5×Booked value per dollar invested
Signed contract value before project costs, compared with investment across the whole marketing program.
180marketing-source signed projects
What goes into the investment
Ad deliveryGoogle and Meta delivery
Agency feesOwner-confirmed fees
Website investmentWebsite, branding and accessibility
The ratio divides contracts booked in the period by recorded marketing investment in that period. Display totals are rounded.
This compares signed work with investment across the whole marketing program. Some projects began as enquiries in earlier months.
Earlier reports used different CRM histories and windows; their totals are not combined here.
How are customers different from signed projects?
Over the 13 months, Blue Tree recorded 145 new marketing-source customers at $1,124.56 in marketing investment per customer. Customers are counted once, even when they sign multiple projects. Job delivery and internal sales costs are separate.
The Work
The people and projects behind the marketing
Every image comes from Blue Tree's operation in Southeastern PA: crews at work, finished projects, trucks in the field, and community events. Each campaign points buyers toward work Blue Tree has completed.
Out in the market
Meeting homeowners face to face at the local home show
Healthy Yards
A finished turf install, striped and dialed in
The fleet
One of the trucks that shows up when the job is booked
In the community
The annual toy drive, because 43 years local means something
What an outdoor-business owner can use
Build around the decision your customer has to make.
Pottstown pool and outdoor living project. Project photograph supplied by Blue Tree Outdoor Living.
01 Before the estimate
Make the estimate conversation easier to enter.
Comparing bidsTownship requirements
Chris's email names the useful content: comparing bids and understanding township requirements. Start with questions your estimators answer repeatedly, then place those answers beside relevant services and project examples.
The website launched on June 10, 2026 as part of a marketing engagement that began in April 2025. The business results also include search, paid media and other work.
Is the AI Search contract the lead Chris described?
We cannot link the $28,093 AI Search project to those customer accounts. They describe separate experiences reported by Blue Tree’s sales team.
Would this approach fit a hardscaper or pool builder?
Start with the projects you want to sell, the questions buyers ask and your capacity to deliver. We shape the scope around your market, margins and sales process.
What does an ongoing engagement involve?
For this level of SEO, AI-search and website work, discuss an engagement of $5,000 to $15,000 a month over 12 to 24 months. The proposal defines the scope, fee, term, responsibilities and review points. Media, software and approved outside production are separate. The first conversation assesses whether that commitment fits your business.
Three businesses. Three different buying decisions.
Explore the other website transformations.
See how the design changes with the business, from choosing a treatment to planning a backyard project or sending a gift.
