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Start with JasonFree 15-minute strategy session. We research your competitors on Google and ChatGPT first.Eastside Microblading: a website designed to earn the next appointment
What ROI.LIVE rebuilt for a two-studio permanent makeup business, page by page, and what the new site still has to prove.
Eastside Microblading’s old contact form, headed “Contact Us or Book an Appointment,” offered two checkboxes under “Inquiring About”: “Permanent Makeup” and “Fat Sculpting.” The rebuilt form names lip, eyeliner, removal and cryo treatments, and its only brow option reads “Brows, help me choose.”
- Bellevue, WA
- Scottsdale, AZ
- WordPress
- Bricks
Quick answer
ROI.LIVE redesigned the website for Eastside Microblading’s brow, lip and body sculpting studios in Bellevue, Washington, and Scottsdale, Arizona. The WordPress site, live since September 2026, has pages for searches like microblading in Bellevue and separates a recommendation from online booking. Seven dated before-and-after pages show the change; bookings will decide whether it worked.
By Jason Spencer, founder of ROI.LIVE
The rebuild at a glance, September 2026
- 7 pagesCompared before and after, September 24 and 25, 2026
- 3 phone pairsThree of those pages at 390 pixels wide
- 4 search journeysEach a chain of real pages, as designed
- 9 pagesLive, indexable and marked up on September 25
How Amanda Banks’s standard shaped the look of the new site
Amanda Banks, Eastside’s founder, wanted a clean, upscale studio look, and that standard set the brief for the new microblading website design. It shows in slate and soft neutrals, editorial type and room for treatment photography.
ROI.LIVE’s own sunset palette stayed on ROI.LIVE’s pages; the rebuilt site wears only Eastside’s colors.
What changed on each page of Eastside’s local service website redesign?
The original site was saved on September 24, 2026 and the rebuilt site on September 25, so every pair sits one day apart. Pages are matched by the job they do, because several addresses changed.
| Page | September 24 | September 25 |
|---|---|---|
| Homepage | A faded collage and a welcome | A founder film beside “I Want Permanent Makeup” and “I Want Body Sculpting” |
| Bellevue microblading | One Bellevue page headlined four services at once | Microblading in Bellevue first, then client work, process and FAQs |
| Lip blushing | A long text column, the photo further down | Treatment photo and service headline share the opening |
| Scottsdale | The Bellevue layout reused, with a lead form | Its own studio page, with routes into Scottsdale treatments |
| About | A team collage and a short bio | An editorial opening that gives Amanda Banks room |
| Contact, now booking | Contact blocks above one general form | A recommendation route and a booking route, side by side |
| Blog, now the Journal | A plain grid of posts | Topic routes for brows, lips and body sculpting |
How the site maps four kinds of search to the right Eastside page
ROI.LIVE designed the site around four kinds of search, and each one leads into a chain of real pages instead of one catch-all page.
Four searches, four chains of pages
- 01“Microblading in Bellevue.”
The Bellevue microblading page, its client work and FAQs, then a recommendation or a booking.
Saved September 25, 2026 02“Nano brows or microblading?”A comparison page, the nano brows page, then a brow recommendation.
Saved September 25, 2026 03“How long does microblading last?”The Journal, a longevity article with a named author, then brow services.
- 04“I’m ready to choose an appointment.”
Book Online, a choice of studio, then Square’s appointment flow.
Eastside’s namesake service stays beside nano brows, with a comparison page between them. Artists looking for training start somewhere else: the old menu listed Training second, and the new one sends them to For Artists.
WordPress and Bricks run reusable page patterns underneath, and the method behind them sits on ROI.LIVE’s SEO, AI search visibility and topical authority pages.
Why the booking page separates a recommendation from a booking
The old contact page already had Book Now and Call Us buttons, and its one form took questions and appointment requests alike. The rebuilt page gives two kinds of readiness their own routes.
Two routes, one page
Get My Recommendation starts with four fields: first name, phone, studio and treatment. The form says it takes no payment and reserves no appointment. Book Online goes straight to a choice of studio and Square, with no form first.
An unsure brow client can now ask for help without guessing a technique, and a client who already knows can book without a form first.
How Eastside’s pages look on a phone
On a phone, the new menu groups treatments by what the visitor wants to do, with calling and booking close by.
Does a website redesign hurt local SEO?
It can for a while. Google tells site owners to expect ranking changes during a move and to send old URLs to new ones with permanent redirects.
| Old address | Where it went | Response |
|---|---|---|
/bellevue-wa/ | /bellevue/ | 301, permanent |
/lip-blushing/ | /lips/lip-blushing/ | 301, permanent |
/scottsdale-az/ | /scottsdale/ | 301, permanent |
/contact/ | /consultation/ | 301, permanent |
The four come from a September 25 sample of old addresses. The last one is the old contact form’s page, which now forwards to the two routes.
How will Eastside’s local service website redesign be measured?
Three kinds of evidence sit behind this redesign, and the one that pays the bills is not ready to publish.
Documented, observed, still to measure
Documented. Seven page comparisons from September 24 and 25, 2026.
Observed. Nine pages on September 25: live, each with its own canonical address, open to indexing and marked up.
Still to measure. Non-brand search traffic, AI mentions, qualified inquiries, completed bookings and revenue by source.
The site had robots.txt and a sitemap but no llms.txt file, which Google says its AI features don’t need. The markup named Service, LocalBusiness, Person, Article and BreadcrumbList, data Google uses to understand a page.
No result is published here yet. A dated record like Blue Tree’s case needs a matched window first.
What comes next for Eastside’s website
The next step is a matched read: comparable windows after launch, by studio, treatment and source, before any number goes on this page.
From the old site to the next read
- September 24 and 25, 2026
The old site and the rebuilt site, each saved page by page.
- September 27, 2026
This case went public.
- Next
A matched window, published once Amanda Banks agrees.
Running more than one studio or service line?
Bring the pages your clients land on today, and the searches you want them to answer.
What a multi-location appointment business can copy
These four moves carry to salons, studios and other appointment businesses with more than one location.
Four moves to copy
- 01
One page per studio, and per service in each city: microblading in Bellevue gets a page of its own.
- 02
Help without a technique name: “Brows, help me choose” lets an unsure client ask in four words.
- 03
Booking one step away, with a plain line that a request takes no payment and reserves nothing.
- 04
A dated redirect record: test old addresses against their new pages and keep the results with the date.
To plan a build like this, start with ROI.LIVE’s website design and development, or compare website scope and cost first.
Questions about Eastside Microblading’s website redesign
A new WordPress site built with Bricks: Eastside’s visual system, studio and service-and-city pages, a nano brows and microblading comparison, the Journal, separate recommendation and booking routes, and redirects from old addresses, with the main pages shown page by page.
Start from the owner’s own standard. Amanda Banks wanted a clean, upscale studio look, so the system uses slate and soft neutrals, editorial type, room for treatment photography and a clear place for her story.
SEO helps search engines find and understand pages; AEO and GEO make the same information usable in AI answers. Here that meant service-and-city pages, connected explanations, clear business facts and structured data. None guarantees a ranking or an AI citation.
Yes: treatment work to look at, answers before the ask, studio-specific routes, and separate options for guidance and booking. Measured improvement needs tracking, enough traffic and a fair comparison after launch.
Not yet. The screenshots date from September 24 and 25, 2026, and no result is ready to publish. The next read ties inquiries and bookings to studio, treatment and source.
You talk with Jason Spencer, ROI.LIVE’s founder, in a free session booked through ROI.LIVE’s booking page. It is ROI.LIVE’s own session, separate from any appointment at Eastside.
It depends on the services, locations, content, integrations and booking needs. The small business website cost guide shows how to compare proposals and first-year costs.
More client cases from ROI.LIVE
Every screenshot in this case, by date
Each screenshot shows a real page, saved on the date beside it. Edits stop at cropping, resizing and file format.
September 24, 2026, original site: homepage, Bellevue, lip blushing, Scottsdale, About, contact and blog
September 25, 2026, rebuilt site: homepage, Bellevue microblading, lip blushing, Scottsdale, About, booking and guidance, the Journal, nano brows comparison, longevity article and booking step
On a phone, September 24 and 25, 2026: homepage before and after; Bellevue microblading before and after; booking and guidance before and after
Prepared by Jason Spencer, founder of ROI.LIVE. Visit Eastside Microblading.
All 12 sources, with dates
- Eastside Microblading contact page, original site, saved September 24, 2026.
- Eastside Microblading, “Your next step, your choice” recommendation and booking page, read November 4, 2026; public build saved September 25, 2026. eastsidemicroblading.com/consultation/
- ROI.LIVE source list and claim record for the Eastside Microblading website case, September 25, 2026.
- ROI.LIVE client record for Eastside Microblading, 2026.
- Eastside Microblading working log, September 28, 2026.
- ROI.LIVE design and conversion rationale for the Eastside Microblading case, September 25, 2026.
- ROI.LIVE, Eastside Microblading website redesign case study, first edition, September 27, 2026.
- Eastside Microblading page captures, original site September 24, 2026 and rebuilt site September 25, 2026.
- Google Search Central, “Site moves with URL changes.” developers.google.com
- Google Search Central, “AI features and your website.” developers.google.com
- Google Search Central, “Intro to how structured data markup works.” developers.google.com
- ROI.LIVE facts, permission and search baseline for the Eastside Microblading case, November 3, 2026.