Local service website redesign / Eastside Microblading
Eastside’s expertise deserved a website that made choosing the studio easier. We brought Amanda Banks’ preferred aesthetic together with search architecture and a clearer path to booking.
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Pixel-art setting by ROI.LIVE · Decorative illustration
Eastside combines permanent makeup and body sculpting across two studios, with a separate training offer for artists. The website had to make those choices understandable while expressing the care behind the work.
Amanda’s direction called for a clean, upscale studio aesthetic. The approved design foundation favored soft neutrals and slate, with space for treatment imagery and a calm editorial voice. That preference shaped the page system.
We carried the design into the decisions each page asks a visitor to make. The homepage introduces the studio. A local service page answers a more specific need. The founder story explains the person behind the standard. Each has a distinct role.
Type specimen illustrating the rebuilt visual system.
#5F7480#FAFAF8#EAE6E1#1F1F1FPlayfair Display + Inter · Open layouts · Treatment imagery
Compare the original site with the rebuilt public pages. Open any screenshot to inspect the full page.
BeforeA collage-led welcome introduces the studio. The visitor has to read into the page to piece together the offer.
AfterThe opening brings Amanda’s work and founder film together, then gives permanent makeup and body sculpting distinct starting points.
Why the change mattersA visitor can recognize the kind of result Eastside cares about and choose a relevant service without first learning the whole business.
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View full page BeforeThe Bellevue page combines location, permanent makeup and body sculpting in a broad introduction.
AfterA dedicated Bellevue microblading page leads with brow work, the treatment and the city. Results, process, local detail and FAQs follow.
Why the change mattersThe page can meet a specific service-and-city search with a specific answer, while giving the visitor evidence to assess the studio.
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View full page BeforeThe lip-blushing introduction relies on a long text column, with treatment imagery lower in the opening.
AfterA large treatment image sits beside a clear Bellevue service headline. Recommendation and booking choices appear with the introduction.
Why the change mattersThe service becomes easier to evaluate at a glance. Supporting information remains available for readers who want to understand the treatment.
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View full page BeforeThe Scottsdale opening repeats a broad service pitch and a lead form.
AfterThe studio has a distinct location page, with local context, a service overview and routes into Scottsdale’s treatments.
Why the change mattersLocal discovery needs to lead to the right place. A studio hub gives the visitor a geographic reference that can carry into the next action.
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View full page BeforeThe About page introduces Amanda through a compact bio within a layered collage treatment.
AfterAn editorial opening gives Amanda room, followed by her background and the thinking behind Eastside’s approach.
Why the change mattersFor a service performed on someone’s face or body, the person and the standards behind the work deserve a clear place in the decision.
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View full page BeforeA contact page puts general contact information above a conventional enquiry form.
AfterThe new page separates a personal recommendation from online booking. The recommendation starts with four fields; booking branches by studio.
Why the change mattersSomeone ready to choose an appointment can proceed. Someone unsure about a treatment can ask for help without choosing a technical brow method.
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View full page BeforeThe blog index presents a chronological grid of posts.
AfterThe Eastside Journal has a clear editorial identity and topic routes for brows, lips and body sculpting.
Why the change mattersEducation can connect a reader’s question to a relevant treatment, comparison or next step. The hub gives that content a place in the wider site.
The original site was captured on September 24, 2026; the redesigned public site was captured on September 25. Preview images use unretouched top-of-page crops. Desktop previews show the upper-left 1440 × 1000 pixels; the older full-page archive is 2038 pixels wide and does not record its original browser viewport. These are content and design comparisons, not pixel-matched viewport tests. The full-page views preserve the captured content. Mobile previews use upper-left 390 × 844 crops. Several page URLs changed as the structure changed.
The screenshots show website design, including the client’s own treatment imagery and copy. They are not evidence of clinical outcomes or a measured change in traffic, bookings or revenue.
People arrive with different questions. The structure gives those questions a relevant destination and a useful way forward.
Search engine optimization (SEO) begins with pages that make the service, location and purpose clear. Answer engine optimization (AEO) and generative engine optimization (GEO) extend that discipline to content people encounter through AI answers.
Eastside’s structure connects studio hubs with service pages, comparison content and the Journal. The examples below show how the content supports different visitor intentions.
“Microblading in Bellevue”
The city and service stay clear from the page title into the content and call to action. The visitor can inspect treatment work, understand the process and continue with Bellevue as the intended studio.
“Nano brows or microblading?”
Eastside’s namesake service remains part of the structure alongside nano brows. A comparison page connects the alternatives. Visitors can understand the distinction without being expected to diagnose their own skin or select a technique unaided.
“How long does microblading last?”
The Journal provides an organized entry into treatment education. The inspected longevity article includes a named author, structured headings and supporting links. A reader can move from a practical question into the service content when ready.
“I’m ready to choose an appointment.”
The booking section provides separate studio choices and an external booking fallback. The recommendation form is a separate option. The two routes reflect different levels of readiness and keep the location decision visible.
The nine inspected content pages returned successful responses, declared their current public canonical URLs and allowed indexing. Their structured data included page-specific types such as Service, LocalBusiness, Person, Article and BreadcrumbList.
That gives machines explicit descriptions of the business and content.
Read the evidence notes ↓Google says its existing SEO fundamentals apply to AI Overviews and AI Mode, with no special AI schema required. Our approach uses those fundamentals and content that answers the buyer’s question. Google Search Central ↗
Explore our SEO service and AI search visibility service for the research, implementation and measurement behind this work.
Explore the Journal ↗A person researching how long microblading lasts has a different question from someone looking for an appointment in Bellevue. Both deserve a useful page.
The Journal groups treatment education into recognizable topics. Dedicated service and comparison pages provide the next level of detail. This gives Eastside room to build search coverage around the decisions its clients make.
The nano-versus-microblading structure is a useful example. The names people search remain visible, while the site can explain the alternatives and invite a personal recommendation.
See the comparison page ↗Our guide to topical authority explains how to give each page a distinct purpose and connect it to the next useful answer.
The production site uses WordPress and Bricks. The page plan defined reusable patterns for services, local hubs, comparisons, editorial content and conversion pages. Shared navigation keeps the site connected as each page addresses a different need.
Development also includes the routes people already know. Four sampled legacy URLs returned permanent redirects on September 25. Those redirects carry visitors from familiar addresses to the relevant new pages.
Planning a similar build? Our website design and development service brings the page plan, design and implementation into one scope.
Sampled redirects on the public domain, September 25, 2026. Page comparisons show equivalent content roles; they do not imply every old URL redirects to the specific page shown.
Conversion rate optimization (CRO) shapes what visitors see, what they need to understand, and how they proceed.
Eastside’s new structure respects two different kinds of readiness.
A recommendation route asks for a first name, phone number, studio and treatment interest. “Brows, help me choose” lets someone describe the need without selecting the technique.
4 fields to start → A personal recommendationA separate booking route lets the visitor choose Bellevue or Scottsdale and open the studio’s Square appointment flow. The page explains that a recommendation request does not reserve an appointment.
Choose the studio → Continue to bookingService and studio appear together in the local page headline and its next-step links.
Treatment imagery and client work give the visitor something concrete to evaluate.
Process sections and FAQs answer practical questions before the visitor commits.
Studio-specific links carry Bellevue or Scottsdale into the recommendation and booking page.
Service browsing, evidence and the next action need to remain understandable when the site fits in a hand. The new mobile navigation groups the offer by what the visitor wants to do, with booking and calling close by.
These captures show the actual mobile layouts. Use the three views to compare the homepage, local service page and recommendation form.
The visible result is a rebuilt website with a coherent design system, explicit service and studio routes, and conversion choices embedded in its structure.
The commercial question now is how well that structure attracts and converts the right visitors. The next measurement window needs to connect discovery to qualified enquiries and bookings, by service and studio.
Seven genuine page comparisons, original September 24 and public build September 25, 2026.
Local service pages, comparison content, a Journal hub, structured data and distinct recommendation / booking routes.
Non-brand search traffic, AI mentions and citations, qualified enquiry rate, completed bookings and revenue attribution.
Prepared September 25, 2026 by ROI.LIVE. Project direction comes from the Eastside8 design foundation, the page-template plan and the documented brand system. The full claim and asset register is retained with the project evidence.
Before screenshots come from the original-site archive captured September 24. After screenshots and HTML observations come from the public Eastside domain on September 25. All screenshot edits are limited to crop, resize and format conversion. Full-page images retain the original page content.
The nine-page technical sample covered the homepage, Bellevue microblading, Bellevue lip blushing, Scottsdale studio, About, consultation, Journal, nano comparison and longevity article. JSON-LD parsed on the sample; its presence does not mean every claim or rich-result eligibility condition has been validated. The audit found robots.txt and a sitemap endpoint; llms.txt returned 404. Google does not require a special AI text file for its AI search features.
What the work includes,
what it can prove, and where to start.
The project connects the visual system with service pages, studio hubs, editorial content and conversion routes in WordPress using Bricks. This case study shows seven page comparisons and explains the observed search and booking architecture. The evidence covers design and implementation.
Start with the owner’s design references and the way the business wants to present its work. For Eastside, the brief called for a clean, upscale studio aesthetic. The resulting system uses slate and soft neutrals, editorial typography, treatment imagery and a clear role for Amanda’s voice.
SEO helps search engines discover and understand a site. AEO and GEO focus on making its information useful within answer and generative search experiences. Here, the foundation includes service-and-city pages, connected explanations, clear business identities and structured data. None guarantees a ranking or an AI citation.
Yes. Eastside’s layout includes treatment proof, answers to decision questions, studio-specific routes and separate options for guidance and booking. Those are design decisions intended to help conversion. Measured improvement requires tracking, sufficient traffic and testing after launch.
Not yet. The screenshots document the original site on September 24 and the public rebuilt site on September 25, 2026. There is no comparable post-launch measurement window in this case study. The next evidence should connect qualified enquiries and bookings to service, studio and source.
The 15-minute call is an introduction with Jason Spencer, ROI.LIVE’s founder and fractional CMO, to discuss your growth question and whether the approach fits. No purchase is required. Research, paid assessments and project proposals have their own scope.
The scope depends on your services, locations, content, integrations and booking requirements. Our small-business website cost guide helps you compare proposals and first-year costs. We define the work and price it for your business.
Three businesses. Three different buying decisions.
See how the design changes with the business, from choosing a treatment to planning a backyard project or sending a gift.
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