Google Ads management measured on won work.
Outdoor living and landscaping
Separate channel evidence from whole-program results.
Show media spend, campaign scope and the enquiries attributed under a stated attribution window. Separate brand searches from new customer demand where practical.
Match enquiries to qualified opportunities, won work and collected revenue. Keep missing sources, repeat customers and duplicate enquiries visible.
We compare revenue with advertising, management, creative and delivery costs to understand the business return.
Which Google Ads campaigns fit the business?
| Campaign type | Useful when | What to check |
|---|---|---|
| Search | People are searching for the offer. | Search intent, location, negative keywords and the landing page. |
| Shopping | A product catalogue can answer a shopping query. | Feed accuracy, price, availability and product margin. |
| Performance Max | There is a reliable conversion goal across Google's inventory. | Conversion values, feed and creative quality, brand settings and budget controls. |
| Video | The product or buying decision benefits from demonstration. | Audience, creative, reach versus conversion objective and actual sales evidence. |
| Demand Gen | Visual creative can introduce or reintroduce an offer. | Available channel controls, creative assets, frequency and incremental results. |
This is a selection, not every account option. Google is moving Display into Demand Gen during 2026; available controls depend on the account's migration state. App and specialist travel formats have separate uses. Retargeting is an audience approach used within supported campaigns, not a campaign type. See Google's campaign guide and its Display migration notice.
Match the ad to the decision the buyer is making.
The phone number, the guarantee, the truck that can come.
A real answer on price, and a reason to call.
Proof: named work, reviews, the page that wins the short list.
Answer the planning question. Use retargeting only for an eligible audience with appropriate permissions.
Questions grouped by intent, hottest first, so the budget concentrates where buyers are close to a decision.
The same question map can inform ads and useful pages. Check rankings and AI answers separately; the map does not guarantee either result.
Check the account, the page and the sales record.
01 · Campaign structure
Separate buying needs where that produces a useful budget or reporting decision. Avoid splitting a small budget into so many campaigns that none can be evaluated.
02 · Search terms
Review the available search-term report, match settings and negative keywords. Google does not expose every individual query, so a report is not a complete log of all searches.
03 · Landing pages
Match the page to the ad and test its forms. Auction-time quality can affect cost and eligibility. The visible 1–10 Quality Score is a diagnostic, not an auction input or a guarantee of cheaper clicks. Google explains the distinction.
04 · Tracking
Connect enquiries to qualified and won work where consent and the available identifiers permit. Keep unattributed records and duplicate conversions visible instead of claiming a complete trail.
Strategy and the account, one owner, no relay.
| Function | Jason | Named specialist | Never |
|---|---|---|---|
| Budget and bidding strategy | Sets it | Daily checks | Sets and forgets |
| Campaign structure and intent map | Sets it | Builds to the map | One campaign for every intent |
| Ad copy and tests | Approves the test | Ships the variants | Tests with no hypothesis |
| Landing pages | Direction and final review | Design and build | Pages that bounce the click |
| Live budget changes | Proposes | Runs the dry run | Applied without a human reading it |
| Reporting | Writes the recommendation | Builds the scorecard | Reports sent to look busy |
Read the account first. Record the starting point.
Days 1 to 14 · Diagnosis
Review the account, available search terms, analytics and sales records. Capture the baseline before changes and agree the qualified-customer definition.
Days 15 to 30 · Prioritised fixes
Resolve tracking faults and agree the campaign, negative-keyword and budget changes. A human approves each live account change.
Days 31 to 45 · Landing pages
Build or repair the agreed pages and test the enquiry journey. Log what changed so results can be interpreted.
Days 46 to 60 · Review
Compare the available results with the baseline, allowing for sales lag and seasonality. You receive the next recommendation with the assumptions behind it. Dates are a planning example and are agreed in the scope.
The management fee and media budget are separate.
Management
Strategy, structure, the named specialist, and the scorecard. Most engagements land between $5,000 and $15,000. The written scope sets the actual fee, executive time and specialist delivery. Revenue alone does not determine the package.
Your click budget
Your click budget bills from Google to your own account. Never marked up, never pooled inside another account, never a line with a margin on it.
Free introduction
15 minutes to discuss your goals, headline numbers and fit. Keep a brief summary; a full account investigation and quote follow separate agreed work.
The Growth Constraint Snapshot
A separate written diagnostic using the records in its agreed scope. Payment and delivery are confirmed before purchase.
I will tell you on the first call, not after the first invoice.
This can fit when
- You have demand, margin and enough cash to fund management and media.
- You can define a qualified enquiry and follow it through to sales.
- Your team can fulfil additional work.
- You can provide the required access and approve changes.
Consider a smaller first step when
- The full cost would strain delivery cash.
- Demand or unit economics still need a bounded test.
- The gap is a narrow repair suited to a specialist.
- You need a guaranteed return the provider cannot control.
Questions owners ask before they book.
How much does Google Ads management cost?
ROI.LIVE engagements start at $5,000 a month, with the scope agreed in writing. Your Google media budget is separate and bills to your account. For example, a $10,000 management fee plus $8,000 of media is $18,000 before other agreed costs.
How much advertising budget do we need?
Estimate click cost, click-to-qualified-enquiry rate and qualified-enquiry-to-sale rate using your account or a bounded market test. Divide click cost by the product of those two conversion rates to estimate ad cost per customer. Add fees and compare with contribution per customer. These are planning assumptions until tested.
Should we start with Google Ads or SEO?
Choose from demand, urgency, margin, budget and the site's condition. Ads may test existing demand sooner; organic search needs sustained useful pages and access. Neither is automatically the first choice for every business.
Does a higher Quality Score make clicks cheaper?
Quality Score is a diagnostic, not an input to the ad auction. Auction-time quality is one of several factors affecting results. Better ad and landing-page relevance can help, but a score increase does not guarantee a lower click price.
Can I see a Google Ads-only result?
The current Blue Tree case reports the whole marketing program: $4,156,970.01 in marketing-source booked contracts divided by $163,061.62 in recorded ad, agency and website investment from August 2025 through August 2026, or 25.5 times. It does not publish a current Google Ads-only return. Ask for channel-specific spend, attribution and cost boundaries before using a channel result to set a budget.
Who approves account and budget changes?
You approve material account changes before they go live, and retain ownership of your account.
