A Google Ads agency measured on booked work, not on clicks.
Google Ads, in plain words
| Campaign type | What the buyer is doing | The job |
|---|---|---|
| Search | Typing what they need: emergency ac repair, pool builder near me | Be the answer on the exact question, aimed at a page that closes |
| Performance Max | Anywhere on Google: search, maps, Gmail, YouTube | Let Google spread the budget on its own. Useful with tight guardrails and clean tracking, dangerous as a set-and-forget |
| YouTube | Watching, comparing, researching a big purchase | Get known by the people who will buy in months |
| Display | Reading other sites and apps | Stay visible between searches. Cheap reminders, rarely the closer |
| Retargeting | Visited your site and left | Follow them until they decide. The cheapest second chance you will ever buy |
Most accounts run all five on day one, which spreads the money thin. ROI.LIVE starts where the intent is hottest and earns the rest.
Every search is a question. Score the intent.
| What they typed | Where they are | What to show |
|---|---|---|
| hvac repair near me | Broken today | The phone number, the guarantee, the truck that can come |
| cost of new ac unit | Pricing it out | A real answer on price, and a reason to call |
| best pool builder in my area | Choosing who | Proof: named work, reviews, the page that wins the short list |
| pool ideas 2026 | Dreaming, months out | Earn the visit, capture it, stay in front with retargeting |
Numbers with a client and a date on them
Four places Google Ads accounts bleed
Structure
Keywords
The page behind the click
Tracking
Who touches the account
| Function | Jason does this | A named specialist does this | Never |
|---|---|---|---|
| Budget and bidding strategy | Yes | Daily checks | |
| Campaign structure and intent map | Yes | Build to the map | |
| Ad copy and tests | Approves the test | Ships the variants | |
| Landing pages | Direction and final review | Design and build | |
| Live budget changes | Proposes | Applied without a human reading the dry run | |
| Reporting | Writes the recommendation | Builds the scorecard | Reports sent to look busy |
You reach Jason, not an account manager. The person who touches your account has a name and an email, and you have both in week one.
What happens after you say go
Read everything
Rebuild by intent
Couple the pages
Scorecard
The fee and the media, split on the page
Who this is for, and who should not call
Call me if
- You run Google Ads now and cannot say what a job or an order costs you.
- You are about to start and want it built right the first time.
- Your reports show clicks and your bank account disagrees.
- You want the account and the strategy under one owner.
- You can name what one customer is worth to you.
Do not call me if
- You want a guaranteed cost per lead before anyone reads your market.
- You want the cheapest manager on the marketplace.
- You are pre-revenue and need customers before a system.
- You want one campaign switched on and left alone.
- You plan to keep firing agencies every six months instead of fixing the machine.
Questions owners ask before they book
How much does it cost to use a Google Ads agency?
Three fee shapes exist: a percentage of your ad spend, a flat monthly fee, or a hybrid. The percentage model has a built-in conflict, because the more you spend the more the agency earns, whether or not the spend worked. ROI.LIVE charges a flat management fee starting at $5,000 a month, your click budget bills from Google to your own account at cost, and the two lines sit split on the page. A $10,000 retainer with $8,000 of media behind it is an $18,000 month, and any agency that will not show you the split is hiding one of the lines.
Is $10 a day enough for Google Ads?
Depends on what a click costs in your market and what one customer is worth. In an expensive auction, one or two clicks can eat ten dollars, which means weeks without enough data to learn anything. In a small local niche with cheap clicks, ten dollars a day can test an offer at a crawl. The honest arithmetic: click cost times how many clicks it takes to win one customer. That number sets the floor, and the growth plan call works it with your market on the screen.
Which Google Ads agency is the best?
The one that answers five questions without flinching: who touches the account and their name, is ad spend marked up, what number gets reported, how are broad match and negative keywords handled, and what happens to the account if we stop. Then ask for cost per outcome, not screenshots. ROI.LIVE publishes $172 marketing cost per job won at Blue Tree with 981 jobs signed in 15 months, and 5.09x blended paid ROAS at East Perry against a 2.87x industry average.
How long until Google Ads starts working?
Traffic starts the day campaigns go live. Results worth banking take longer: the diagnosis lands in the first two weeks, the rebuild lands inside 60 days, and the account learns the buyers in your market over the months after that. Any operator who promises a number before reading your account, your market, and your site is guessing at your money.
Should I run Google Ads or SEO first?
Ads, then both. Ads put you in front of buyers this month and show you which questions produce customers. SEO compounds underneath and lowers what you pay per click over time, because Google charges less when the page answers the search. Windows Source of Houston runs 25.7x on organic search alongside 4.9x on paid, two engines under one plan, and the paid data told the pages which questions mattered.
What is a good cost per click?
There is no good cost per click in isolation. A two-dollar click that books a $4,000 job is a bargain, and a two-dollar click that bounces is expensive at any price. The auction in your market sets the click price, so the number to manage is what a click costs you per booked job or order. Blue Tree landed at $172 of marketing per job won in H1 2026. That is the number a good account drives down.
What is Performance Max, and should I use it?
Performance Max is Google's system for spreading your budget across all of its placements on its own: search, maps, YouTube, Gmail, and display. It can work, with clean tracking, tight guardrails, and someone reading what it bought. Run loose, it buys whatever is cheapest instead of whatever closes. ROI.LIVE starts accounts where intent is hottest, in Search, and earns the wider net with data.
Do you write the ads too?
Yes. Ads and the pages behind them get written as one job, because the ad makes a promise and the page keeps it. Copy starts from the questions your buyers type, you approve every word, and every variant that ships is tied to a test with a decision attached.