Watch Jérôme's recommendation"I've already recommended Jason to two or three people."
Outdoor living, southeastern Pennsylvania$4.16M in signed contracts from marketing leads, 180 projects in 13 months.
Start with JasonFree 15-minute strategy session. We research your competitors on Google and ChatGPT first.Jason Spencer.
For five years in affiliate marketing, Jason Spencer earned a commission only when someone bought or signed up. Your marketing gets the same test from him today: what did it bring in?
Asheville, NCJason Spencer is the founder and fractional CMO of ROI.LIVE in Asheville, North Carolina, in digital marketing since 2008. As your CMO, he writes the plan and runs the ROI.LIVE specialists who do the work. Then he shows you the sales it brought in. Two clients say on camera what working with him is like.
Jason at a glance
- 30 yearsBuilding businesses
- 55+Industries served
- Since 2008In digital marketing
From business ownership to marketing leadership
Jason ran his own company before he ran anyone’s marketing. The affiliate years that followed taught him how traffic turns into sales.
His career, in the dates he gives
- 2008A fresh startAfter his IT services business merged with another one, he moves into internet marketing.
- 2008 to 2013Affiliate marketingHe puts health, finance, ecommerce and information-product offers in front of targeted audiences.
- ThenThe client agencyAfter the affiliate years, he builds the client agency and the fractional CMO model ROI.LIVE runs today.
Those years also gave him his method. He starts from the goal, like revenue or list growth, and works backward to the first step.
He still runs companies of his own, too: Constellation Capital and ROI.Contractors. So he talks payroll, pricing and cash from your side of the table. See how ROI.LIVE works with a business.
What does Jason do on your account?
Your first call is with Jason, and he stays in charge of your strategy from there. The seat comes with three jobs.
One person over the plan, the team and the report
The plan. He sets the priorities and the budget for your marketing.
The team. He runs ROI.LIVE’s in-house specialists in SEO, AI search, websites, paid media and email.
The report. He shows you the sales the work brought in, from your own CRM or store.
If you’ve raised a round, he reports progress to you and your board as well. The rest of the team belongs in this story too: meet Jordan Spencer, Manzoor Hussain and Jorianna Spencer, or read what a fractional CMO does.
What you should expect from the relationship
“I built ROI.LIVE because I got tired of watching smart businesses hand their growth over to people who couldn’t tell them what was working.”
Three things I hold myself to
Complexity made simple
I explain each recommendation in plain words. You see the evidence, cost and decision before you approve anything.
The truth, even when it stings
I tell you what the evidence supports, what it can’t answer yet and what needs attention.
The compounding ROI play
I tie the work to your results: where we started, what changed, what to decide next.
Where Jason has done this work
Jason has served 55+ industries. Here are three, with the clients behind them.
Industries and the clients behind them
Home services
Blue Tree Outdoor Living, a pool and landscape builder, and Coastal Carolina Comfort, an HVAC company.
Ecommerce
East Perry, a sheepskin home goods brand that sells online.
Working across industries gives him questions worth testing. A checkout problem and a service inquiry problem can both come down to unclear information, but the buying process and the evidence differ, so he checks a lesson against your business before carrying it across.
Two clients on working with Jason
Lisa Rehurek started working with Jason as a solo founder. Jérôme Besnard’s company, Blue Tree Outdoor Living, has worked with him since April 2025.
Lisa Rehurek on working with Jason from the start
0:15“I started using him when I was just a little tiny solopreneur and I didn’t know what I was doing...”
Lisa Rehurek, founder and CEO, The RFP Success Company, recorded September 2025.
Transcript
Lisa Rehurek: “I started using him when I was just a little tiny solopreneur and I didn’t know what I was doing, and he’s just been such a fantastic support for me when it comes to ads, Google Ads and SEO, and really got us to the top of the rank in SEO and has kept us there.”
Jérôme Besnard
Sales and Marketing Manager, Blue Tree Outdoor Living
“So, would I recommend someone? Absolutely. I’ve already done it. I’ve already recommended Jason to two or three people.”
Read the Blue Tree case for what the work produced, with dates.
Put your marketing to the same test
Bring the numbers you have. Jason takes the call himself.
From The Signal
The Signal is ROI.LIVE’s library of 40 free guides, and it explains the methods behind Jason’s search and AI work.
Four guides
Make the business identifiable and the evidence clear.
Read the guideGenerative engine optimization (GEO)What it is, and what a GEO proposal would change for your buyers.
Read the guideAI Overviews vs. traditional rankingsWhat to measure, query by query.
Read the guideCitation shareHow to measure AI visibility without losing the denominator.
Read the guideOutside the office in Asheville
From Philadelphia to the Blue Ridge
Jason grew up near Philadelphia and works from Asheville, where the Blue Ridge meets the creative class and staying indoors feels like a personal failure.
The dogs keep him on the trails. His kids, Jorianna and Jordan Spencer, work on his team and keep everything real.
Find Jason online
Search for Jason Spencer and you’ll find several. This one runs ROI.LIVE from Asheville, and these are his two profiles.
Jason’s profiles
Questions about Jason Spencer
Which Jason Spencer is this?
The Jason Spencer who founded ROI.LIVE and serves its clients as fractional CMO, based in Asheville, North Carolina, and in digital marketing since 2008. His profiles are linkedin.com/in/realjason and x.com/roilivejason.
What does Jason Spencer do at ROI.LIVE?
He takes the CMO seat for client companies: he sets the plan and the budget, runs ROI.LIVE’s in-house team and shows the owner the sales the work brought in. Scope and costs have their own page.
How long has Jason Spencer worked in digital marketing?
Since 2008. He has spent 30 years building businesses and has served 55+ industries.
How do I talk to Jason before hiring?
Book the free strategy session on the booking page, or call ROI.LIVE’s main line at +1 828-242-7207. Your first call is with Jason.
Talk through the next decision
Every engagement starts with a call with Jason. If a marketing decision is in front of you, talk it through with him before you spend on it.
Talk through the next decision with Jason
Book a time online, or call +1 828-242-7207.