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Results on the recordBlue Tree Outdoor LivingSigned contracts from marketing leads, Aug 2025 to Aug 2026$4.16M East PerryYearly online store sales, 2022 to 20256.5xCoastal Carolina ComfortYearly company revenue, 2023 to 2025+64.9%Every client resultWith the starting point and the datesAll

Shipped builds

Blue Tree Outdoor Living, 21-page relaunch Eastside Microblading, WordPress Bricks French Broad Chocolates, Shopify and a 30-story hub

Watch Jérôme's recommendation"I've already recommended Jason to two or three people."

The whole departmentFractional CMOA senior marketing leader who also runs the team.SEOGet found when buyers search Google.AI search visibilityWhat ChatGPT and Google’s AI tell buyers about you.

Website designSites that turn visitors into customers.Paid mediaGoogle and Meta ads judged on profit.Email and retentionFollow-up that brings customers back.

Specialist work

AI SEO services Generative engine optimization Google Ads management SEO for small business Shopify management Fractional CMO scope Part-time CMO: hours and cost

By business modelHome servicesMore booked estimates and signed jobs.EcommerceMore first orders and repeat orders.B2BLeads your sales team wants to call.

Close to homeAsheville and Western NCOur headquarters and regional hub.Read first

How to choose a marketing agency Fractional CMO compared with an agency

Outdoor living, southeastern Pennsylvania$4.16M in signed contracts from marketing leads, 180 projects in 13 months.

Browse all 40 guides →

AI search

SEO, GEO and AEO: how to plan the work and budget Answer engine optimization: a practical owner’s guide AI Overviews vs traditional rankings: what to measure Brand mentions vs backlinks: compare the work before the budget Citation share: measure AI visibility without losing the denominator Earned media for AI citations: build a source worth using Entity authority in AI search: make the business identifiable Google’s March 2026 core update: dates and a recovery review Online reputation and AI search: correct facts and resolve the cause What is generative engine optimization?Wikipedia, Wikidata and AI visibility: check eligibility first How to write content an AI answer can cite accurately Zero-click search measurement: keep the denominators straight

Content and evidence

Information gain SEO: build content that helps a buyer decide E-E-A-T content strategy: show what supports the advice AI content vs human content: compare the work that reaches the page A brand consistency audit that fixes the facts that matter Brand voice and SEO: make expertise readable How to audit content for useful information Content originality in SEO: what counts as useful work How to publish a useful failure story Fame content strategy: make the business useful to remember An information gain score you can inspect Named frameworks: make a method usable before naming it Original research for SEO: publish a finding people can check Is the skyscraper technique still useful?Topical authority: build a content cluster around real decisions What is information gain in SEO?

Ecommerce and email

Breakeven CPA for ecommerce: calculate what an order can fund Ecommerce discounting: compare contribution and test the offer The ecommerce investment cycle: fund growth with contribution and cash Ecommerce LTV: compare customers at the same age An ecommerce marketing calendar tied to demand and capacity Ecommerce revenue seasonality: plan from your own demand curve Email list payback: test a 90-day model with contribution Email list ROI: measure contribution, cost and incrementality

Leading marketing

A five-slide CMO board-deck template How to present marketing ROI to a board Small business website cost: compare scope and calculate payback Starting an ecommerce business

AI search

13 guides

SEO, GEO and AEO: how to plan the work and budget Answer engine optimization: a practical owner’s guide

Content and evidence

15 guides

Information gain SEO: content that helps a buyer decide E-E-A-T content strategy

Ecommerce and email

8 guides

Breakeven CPA: what an order can fund Ecommerce discounting: test the offer

Leading marketing

4 guides

A five-slide CMO board-deck template How to present marketing ROI to a board

The companyAbout ROI.LIVEA family-run studio in Asheville, NC.Meet Jason Spencer30 years building businesses, 55+ industries served.The ConvictionWhat we believe about craft and honest math.Asheville and Western NCHeadquarters and regional hub.

On your account

Jason Spencer, founder and fractional CMO Jordan Spencer, SEO, AEO, web design and engineering Manzoor Hussain, paid media, creative and nurturing Jorianna Spencer, creative and social media

Start with JasonFree 15-minute strategy session. We research your competitors on Google and ChatGPT first.

Book your free strategy session

15 minutes with Jason, with your Google and ChatGPT research done first.

ROI.LIVE / Work with Jason

Tell Jason about your business.

Share your goals and where you feel stuck. Your answers help Jason prepare for a free introduction or a strategy package for your business.

Every option begins with a 15-minute call with Jason Spencer. For paid packages, Jason does the research, analysis, and planning himself.

Your answers are saved when you submit the questionnaire. Scheduling and payment, when available, come after you choose a session.

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Jason Spencer · Asheville, NC

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