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Start with JasonFree 15-minute strategy session. We research your competitors on Google and ChatGPT first.Coastal Carolina Comfort and ROI.LIVE: HVAC revenue from $754,727 in 2022 to $2,184,036 in 2025
An HVAC marketing case study from South Carolina: one fractional CMO from mid-2023, four years of company revenue, and four moves to copy.
Coastal Carolina Comfort’s revenue, from service calls to new-construction ductwork, was 2.9 times as much in 2025 as in 2022. Before any marketing firm takes credit for that, ask what changed and when.
Quick answer
Coastal Carolina Comfort, a Summerville, South Carolina HVAC company, hired ROI.LIVE’s Jason Spencer as fractional CMO in mid-2023 for search and ads, adding lead source tracking in 2024. Its annual company revenue went from $754,727 in 2022 to $2,184,036 in 2025, up 189.4%. Here is the record, the work behind it, and four moves to copy.
By Jason Spencer, founder of ROI.LIVE
Coastal Carolina Comfort’s annual revenue, 2022 to 2025
Revenue rose in each year shown, and by the most in 2025: $711,412.
Company revenue by calendar year
Each year’s change
- +75.5%2023, work began mid-year: $754,727 to $1,324,663
- +11.2%2024: $1,324,663 to $1,472,624
- +48.3%2025: $1,472,624 to $2,184,036
- +189.4%2022 to 2025, about 2.9 times
What one fractional CMO coordinated for Coastal Carolina Comfort
From mid-2023, Jason Spencer coordinated Coastal Carolina Comfort’s marketing as its fractional CMO at ROI.LIVE. Four kinds of work answered to him.
Search, ads and tracking
SEO and the Google Business Profile. Helping local customers find the services and inquire.
Google Ads. Search campaigns tied to service pages and lead records.
Facebook Ads. Campaigns whose inquiries were followed through the sales process.
Lead source tracking. From 2024, recording where inquiries came from, for a closer look at where sales began.
How an HVAC owner should read Coastal Carolina Comfort’s record
The record has two halves: the revenue in Housecall Pro, and the calls and forms that led to it. The tracking noted where inquiries came from, and a quote stayed a maybe until the customer said yes.
- Step 1
A call or form comes in.
- Step 2
Its source is noted.
- Step 3
The quote stays a maybe.
- Step 4
The job counts once the customer accepts.
What company revenue can and can’t tell you
It shows
- Every job from every source, by calendar year
- Revenue before costs
It can’t show
- Which channel or change caused a gain
- Profit, or the return on any one channel
To judge the marketing itself, set the work it booked against everything it cost, as Blue Tree’s record does for a pool and landscape builder.
Paying more than one firm for your marketing?
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What an HVAC owner can copy from Coastal Carolina Comfort
One person should be able to tell you which marketing made the phone ring, and the first move puts that person in charge.
Four moves to copy
- 01
Put one person over it: one fractional CMO answers for search, ads and lead tracking together.
- 02
Keep one revenue line: revenue by calendar year, with the year before the work marked, before judging any partner.
- 03
Count a quote as a maybe: note where inquiries come from, and count the job once the customer accepts.
- 04
Weigh sales against full cost: media, management and the cost of delivering the work, for the same period.
How ROI.LIVE runs home services marketing covers the method and cost for HVAC companies.
Questions HVAC owners ask about Coastal Carolina Comfort’s case
Annual company revenue went from $754,727 in 2022, the year before ROI.LIVE started, to $1,324,663 in 2023, $1,472,624 in 2024 and $2,184,036 in 2025: up 189.4%. The work began in mid-2023.
For Coastal Carolina Comfort: SEO and the Google Business Profile, Google Ads, Facebook Ads and, from 2024, lead source tracking, all coordinated by one fractional CMO who started in mid-2023.
Company revenue counts every job from every source, so it can’t name one cause. It shows the company grew in each year from 2023, when the engagement began mid-year, to 2025.
Record where leads come from as they arrive, keep unpaid search and Business Profile leads apart from paid ones, and count a quote as a maybe until the customer accepts. Then set each channel’s sales against the same period’s media, management and delivery costs.
Coastal Carolina Comfort is based in Summerville and serves Charleston and the Lowcountry. ROI.LIVE works with companies across the United States from Asheville, North Carolina; home services marketing shows how.
A fractional CMO sets marketing priorities, recommends budgets, directs the delivery team and reviews results, with time and authority agreed up front. For Coastal Carolina Comfort, that meant search, ads and lead tracking run together. More on what a fractional CMO does.
Book your free strategy session and tell Jason Spencer about your company and the marketing you pay for now.
The record behind this page
All 8 sources, with dates
- Coastal Carolina Comfort’s Housecall Pro records, the system it used for its full accounting: jobs export sent by the company on March 13, 2026, summed by calendar year.
- ROI.LIVE engagement record for Coastal Carolina Comfort, from mid-2023, as revised September 14, 2026, and confirmed by Jason Spencer, November 5, 2026.
- Coastal Carolina Comfort website and advertising, January 2026. coastalcarolinahvac.com
- ROI.LIVE, Blue Tree Outdoor Living case study, 2026. roi.live/blue-tree-case-study/
- ROI.LIVE, Home services marketing, 2026. roi.live/home-services-marketing/
- ROI.LIVE company facts, 2026.
- ROI.LIVE, What does a fractional CMO do? roi.live/what-does-a-fractional-cmo-do/
- ROI.LIVE booking page, 2026. roi.live/start/