Blue Tree Pools: 293× Google ROAS & $4.38M Revenue

Case Study — Blue Tree Landscaping × ROI.LIVE

INVESTED ~~$43,513 IN ADS~~

$4.38M

IN TOTAL REVENUE WON · 36× ROAS ON PAID ADS

In April 2025, Blue Tree Landscaping partnered with ROI.LIVE for Fractional CMO + Full Digital Agency services. In under 12 months, every dollar spent on advertising returned thirty-six dollars in closed revenue — and pool season hasn't even started yet.

$43,513

Total Ad Spend

→

$1,587,228

Paid Revenue Won

36×

Return on Ad Spend

$4.38MTotal Revenue Won

$988Cost Per Pool Sale

293×Pool Google ROAS

135×Pool Paid ROAS

The Challenge

A Premium Builder With No Marketing Engine

Blue Tree Landscaping builds luxury custom pools, hardscaping, and landscaping in the Philadelphia suburbs. They had the craftsmanship. They had the reputation. What they didn't have was a system to predictably generate high-value leads and track what was working.

✕ Before ROI.LIVE

No centralized CRM or lead tracking
Ad campaigns running without attribution data
No email marketing or nurture sequences
No idea which channels produced which revenue
Pool campaigns under-funded during peak demand

✓ After ROI.LIVE

Full RG Tracking attribution on every lead
Google + META campaigns with 36× combined ROAS
GHL CRM with automated follow-ups
Klaviyo email marketing driving conversions
$4.38M in total revenue won across 350 deals

Return On Investment

Every Dollar, Multiplied.

Blue Tree invested $43,513 in paid advertising across Google and Meta in 2025. That spend produced $1,587,228 in closed revenue — a 36× return. The pool campaigns alone produced $1.46M from paid ads at 34× ROAS.

📊 Google Ads

$1→$46.60

$23,163 in → $1,079,008 out · 47× ROAS · 7 pool deals worth $1.02M

263RG Leads

21Deals Won

$1.08MRevenue

$88Cost/Lead

📱 META Ads

$1→$25.00

$20,350 in → $508,220 out · 25× ROAS · 4 pool deals worth $440K

256RG Leads

8Deals Won

$508KRevenue

$80Cost/Lead

🔍 Organic + Direct + Referral

$0→$1.39M

Zero ad spend · SEO, brand reputation & word of mouth combined

146Leads

57Deals Won

$1.39MRevenue

$0Cost

36×

Paid ROAS

$12.7M

Quoted Pipeline

1,302

Tracked Leads (2025)

570

Quotes Sent

2025 Revenue By Channel — All Sources

Pool Deep Dive

The Crown Jewel: Custom Pools

Pool installations are where the math becomes extraordinary. High-ticket projects averaging $87K per deal, driven by targeted digital campaigns at an absurd return on investment.

Blue Tree Landscaping luxury custom pool with spa, waterfall, stone patio and outdoor fireplace

THIS IS WHAT $988 IN AD SPEND BUYS YOU

$3.23M

POOL REVENUE FROM 37 DEALS · ONLY $10,865 IN POOL AD SPEND

YOU SPEND

$988

COST PER POOL SALE

→

YOU GET

$132,933

AVG POOL DEAL REVENUE

135× POOL ROAS ON CAMPAIGN-ATTRIBUTED SPEND

Google Ads → Pools

$1,022,131

7 deals · $3,488 pool spend · 293× ROAS

$152/lead · $498/sale · $146K avg deal

META Ads → Pools

$440,132

4 deals · $7,377 pool spend · 60× ROAS

$527/lead · $1,844/sale · $110K avg deal

Combined Paid → Pools

$1,462,263

11 deals · $10,865 pool spend · 135× ROAS

$294/lead · $988/sale · $133K avg deal

💡

The Math That Changes Everything

Using campaign-level attribution (not blended averages), every pool customer costs $988 to acquire and returns $132,933 in revenue. Google is the efficiency king at $498 per sale → 293× ROAS, while Meta's "worst" number — $1,844 per sale — still delivers 60× returns. One single deal, a $305K custom pool from a Google ad, returned 87× the entire Google pool budget.

121

Pool Leads

Quotes Sent

76% lead→quote

Pools Won

39% close rate

$3.23M

Pool Revenue

$87K avg / deal

Top Pool Deals — 2025 (Paid Ads Only)

Client	Channel	Value	Service
Client A	Google	$305,000	Custom Pool
Client B	Google	$167,974	Custom Pool
Client C	Google	$133,139	Custom Pool
Client D	Meta	$130,452	Pool + Hardscape
Client E	Google	$119,244	Custom Pool
Client F	Meta	$112,912	Outdoor Oasis
Client G	Google	$109,558	Custom Pool
Client H	Meta	$107,905	Custom Pool
Client I	Google	$97,120	Custom Pool
Client J	Google	$90,096	Custom Pool

* Showing paid-ads-attributed pool deals only. Additional pool revenue from organic, referral & direct channels totals $1.76M.

The Playbook

The Complete Formula. From Day One.

Unlike agencies that specialize in one channel, ROI.LIVE deployed the entire growth stack simultaneously — Fractional CMO strategy, paid media, SEO/AEO, CRM, email, attribution, and creative — all compounding from the start.

🚀

April 2025

Full Stack Engagement Begins

Fractional CMO + SEO/AEO + Google Ads + META Ads + GHL CRM setup + Klaviyo email + RG Tracking attribution + organic social creative. Everything deployed simultaneously.

📊

May–Jun 2025

Attribution Engine Live

RG Tracking connected to every channel. Every lead, every quote, every closed deal now traced to its source. 263 Google leads + 256 Meta leads tracked through CRM to revenue.

↑ 1,302 total leads tracked

💰

Summer 2025

Pool Season Domination

Pool campaigns firing on Google + Meta. Pipeline explodes: $12.7M in quoted value. Largest pool deal closes at $305K from a Google ad. Another at $130K from Meta.

↑ $3.23M pool revenue

📈

Q4 2025

Compounding Returns

Deals continue closing from summer pipeline. Pool closes at $168K, $133K, $129K. Referral engine accelerates as completed projects generate word-of-mouth.

↑ 36× ROAS sustained

🏆

Jan 2026

Long-Tail Proof

A pool + outdoor kitchen deal ($127,443) closes — originated from a 2025 Meta ad. Proves the long sales cycle thesis. $958K revenue already closed in first 2.4 months of 2026.

↑ $958K YTD '26

Full Pipeline View

$12.7M Quoted. $4.38M Won. And Growing.

The full picture: every lead source, every quote, every closed deal. From paid ads to organic to referrals — the entire revenue ecosystem, tracked and attributable.

Channel	Ad Spend	Leads	Quotes	Pipeline	Won	Revenue	ROAS
Google Ads	$23,163	263	66	$3.34M	21	$1,079,008	47×
Meta Ads	$20,350	256	33	$1.65M	8	$508,220	25×
Google Organic	$0	—	45	$1.09M	14	$232,242	∞
Referral	$0	—	28	$823K	19	$743,185	∞
Direct	$0	—	53	$1.54M	24	$413,929	∞
Existing Customer	$0	—	243	$1.18M	204	$698,146	∞
Other Sources	$0	—	102	$3.07M	58	$703,041	∞
TOTAL 2025	$43,513	1,302	570	$12.69M	350	$4,379,262	36×

2026 YTD (JAN 1 – MAR 11)

$958,804

81 deals closed · 8 pool deals · $678K pool revenue
Paid ROAS holding at 36× ($132K from $3.7K spend)

THE LONG-TAIL DEAL — PIPELINE PROOF

$127,443

Pool + outdoor kitchen. Lead from 2025 Meta ad, closed Jan 2026.
One deal = 6.3× the monthly ad budget. Proof the pipeline compounds.

Services

The Complete Growth Machine

Not one channel. Not one tactic. The entire system — strategy, execution, tracking, and optimization — running in concert from day one.

🎯

Fractional CMO

Strategic leadership, budget allocation, channel mix optimization

🔍

SEO / AEO

Search + AI engine optimization for organic visibility

📊

Google Ads

Search, PMAX, manual CPC — 47× ROAS

📱

META Ads

TOF lead gen, retargeting, pool campaigns — 25× ROAS

📈

Data Attribution

RG Tracking on every lead, quote & deal

✉️

Klaviyo Email

Automated nurture sequences & re-engagement

⚙️

GHL CRM

Setup, integrations, automated follow-ups

🎨

Social Creative

Organic social media content & strategy

Results

The Numbers That Tell The Story

36×

Paid ROAS

$43K → $1.59M

$4.38M

Total Revenue Won

2025 (Apr–Dec)

$3.23M

Pool Revenue

37 Deals

47×

Google Ads ROAS

$23K → $1.08M

$305K

Largest Pool Deal

Single Google Ad

$12.7M

Quoted Pipeline

570 Proposals

1,302

Leads Tracked

Full Attribution

$958K

2026 YTD

Already Won (2.4 mo)

* All revenue figures based on RG Tracking attribution + CRM closed-won data. Existing customer repeat business ($698K) included in totals. Paid ROAS calculated on new customer acquisition only.

Benchmarked Against The Industry

These Aren't Normal Numbers.

Blue Tree's results compared to published 2025 benchmarks for landscaping and home services marketing. The bars tell the story.

Google Ads ROAS 47×

Blue Tree: 47×Home Services Avg: 2–4×

Pool-Specific Google ROAS 293×

Blue Tree Pools: 293× (campaign-attributed)Industry Avg: 2–4×

Cost Per Pool Sale $988 (→ $133K deal)

Blue Tree: $988 to acquire a pool customerIndustry est: $5K–$20K acq. cost

Average Deal Size $12,512

Blue Tree: $12,512 avgIndustry Avg: $2,000–$3,650

Cost Per Lead $33 (lower = better)

Blue Tree: $33/lead ($43K ÷ 1,302)Home Services Avg: $88–$100

Revenue Per Ad Dollar $100.64

Blue Tree: $100.64 per $1 spentIndustry Avg: $2–$4

Industry sources: LocaliQ Home Services Search Ad Benchmarks 2025 · WebFX 2026 Home Services Marketing Benchmarks · Green Industry Pros / EverGrow Google Ads Benchmarks for Landscaping 2024 · Service Direct CPL Data 2023–2025. Blue Tree figures from CRM closed-won data + RG Tracking attribution.